WVU Marketing Communications Today
Why Leadership Isn’t a Skill, it’s a Process says Bryan Bennett

Why Leadership Isn’t a Skill, it’s a Process says Bryan Bennett

April 22, 2019

podcast-twitter-bennett.jpgThe one-size-fits-all approach to leadership development offered by other programs doesn’t consider an individual’s personality and capabilities. You can’t learn ‘skill x’ one day and expect to be a better leader the next. True leadership growth requires ongoing development and feedback.

What is billed as leadership development today is usually focused on leadership as a skill. It actually is a process that must be prescribed and practiced every day using the same approach taken by professional athletes worldwide for decades.

Added to this is the confusing advice on what is needed to be a good leader, when, in actuality, all that is needed is for the leader to be them self. Leadership is a process that must be practiced every day like a maintenance drug using the same approach taken by professional athletes worldwide for decades.

About, Bryan Bennett

Professor Bennett is the founder and Executive Director of the Healthcare Center of Excellence, a privately-funded research, training and advisory organization established to help healthcare organizations transition to be more analytics-focused.

Bryan is also an adjunct faculty member at Northwestern University, the University of Chicago and Judson University, where he develops and teaches courses in business analytics, leadership and marketing to international and domestic students both online and in the classroom.

He is the author of the books, Prescribing Leadership in Healthcare: Curing the Challenges Facing Today’s Healthcare Leaders and Competing on Healthcare Analytics: The Foundational Approach to Population Health Analytics both available on Amazon and at healthcarecoe.org. His upcoming book, The Path to Professional Leadership, which examines leadership in other challenging industries, is expected to be published 2nd Quarter 2019.

Professor Bennett is a highly requested international speaker on the strategic implementation and use of analytics in healthcare, leadership and population health management. Bryan has a Master of Business Administration from Northwestern University’s Kellogg School of Management and a Bachelor of Science degree from Butler University. He is a Certified Lean Six Sigma Green Belt, Certified Data Scientist, Certified Public Accountant and Certified Adjunct Faculty Educator.

How to Maximize Your Ability to Persuade  

How to Maximize Your Ability to Persuade  

April 16, 2019

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There isn’t a single complete scientific model of persuasion. Most people, therefore, believe that persuasion is more an art than a science. In addition, most of our attempts to persuade are doomed to fail because the brains of your audience are wired to automatically reject messages that disrupt their attention.

In this podcast, we will learn that Persuasion can all be linked to brain science and that the Primal Brain of your audience (the most primitive section of their brain) drives their decision-making process. You will also discover what can stimulate that primal organ and how this translates into four critical questions you need to address to maximize your probability to PERSUADE.

About our guest: PATRICK RENVOISE
Co-Founder & Chief Persuasion Officer, SalesBrain

Prior to co-founding SalesBrain Patrick, an expert in complex sales, was in charge of Business Development first at Silicon Graphics then at LinuxCare. While marketing super-computers and multi-million software solutions to some of the world’s most brilliant scientists at NASA, Shell, Boeing, Airbus, BMW, and more, he became fascinated by the human brain. Patrick then started to investigate a scientific model to explain how humans use their brain to make buying decisions.

He spent 2 years researching and formalizing the first, 100% science-based PERSUASION model called NeuroMAP™. In 2002 Patrick and his business partner Dr. Christophe Morin co-authored the first book on Neuromarketing and published NeuroMAP™. This proprietary, award-winning methodology has been used for the past 16 years to help over 6,000 companies worldwide SCIENTIFICALLY PERSUADE.

 

How do sports and autism play the right roles together?

How do sports and autism play the right roles together?

April 10, 2019

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In the years since the autism diagnosis rate has skyrocketed to breathtaking heights, the worlds of sports and autism have bonded for a strong, symbiotic relationship.

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How to Embrace Heresy Marketing - Jaffe and Pieratt Podcast

How to Embrace Heresy Marketing - Jaffe and Pieratt Podcast

April 3, 2019

podcast-jaffe1.pngOur host for this episode of West Virginia University's Marketing Communications Today is Nathan Pieratt. His guest is Joseph Jaffe, CEO and Co-Founder of Evol8tion. Some of the topics they may be covering in this interview include: 

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CAN YOU SEE ME NOW? —  Defining the Unique Attributes that Make Up Your Personal BRAND

CAN YOU SEE ME NOW? — Defining the Unique Attributes that Make Up Your Personal BRAND

March 27, 2019
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The business world is adjusting to a new and growing distinguishing factor… the rise of the personal brand. Access to global audiences via social media has enabled individuals to market themselves like never before. But do I even have a story to tell? Yes you do!

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Data-driven marketing strategies to support community engagement

Data-driven marketing strategies to support community engagement

March 13, 2019

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A solid community marketing plan is an important tool for any marketer. It allows you to create a network of consumers that want to engage with your product and it organically exposes your brand in a way that feels authentic.

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