WVU Marketing Communications Today
PR and Data: How to Use Data to Define and Refine Your Strategy

PR and Data: How to Use Data to Define and Refine Your Strategy

May 15, 2019

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There is a saying amongst PR practitioners that all coverage is good coverage. That may have been true when media outlets could be counted on one’s two hands but today, if you aren’t reaching the right audience with the right message at the right time, you might as well be yelling into the Grand Canyon. Data is out there but it can be overwhelming and a surprising number of communications departments aren’t using it to define, execute and measure the efficacy of their efforts. In this podcast, we will discuss how to use data not just AFTER a campaign but also before to ensure that you are reaching the right audience to achieve your goals.

About our guest: Joe LaMuraglia, MBA

Joe is an accomplished leader with strong business acumen and intellectual curiosity that is always looking for new and efficient ways to achieve business goals. He is known for a diverse skill set that transcends traditional PR competencies and allows for true business partnerships with other functions. Joe has a history of success designing and implementing creative and strategic communications approaches that drive media coverage.

Joe spent the last 10 years in various roles in the Communications function at General Motors most recently running Chevrolet brand communications on the east coast of the U.S. Joe has a B.A. in Public Relations from N.C. State University, an M.B.A. from Thunderbird School of Global Management and he is a member of the inaugural class of the LGBT Executive Leadership Program at Stanford University Graduate School of Business.

LinkedIn In Higher Education

LinkedIn In Higher Education

May 7, 2019

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When it comes to social media strategy, LinkedIn is an afterthought at many colleges and universities because of its limited relevance with traditional college prospects. This is unfortunate because LinkedIn has tremendous potential to help institutions reach traditional prospect families, non-traditional and graduate school prospects, alumni, employer-partners, and others, while also strengthening the brand. One challenge is that the platform isn’t always intuitive and institutions need to approach LinkedIn very differently than they do other platforms. By doing so, however, they can get real results, while also positioning their students and alumni for success.

 

About our guest:

Anthony Juliano, MA, MBA
Speaker/Teacher/Trainer at Asher Agency

Anthony is the Vice President of Account Service and Business Development at Asher Agency. Anthony has more than 15 years in marketing and communication strategy and has presented on social media and LinkedIn at national and international conferences.

Anthony has provided social media, blogging, and LinkedIn training for a wide variety of individuals and businesses and writes a monthly column about social media and has written for a variety of publications and blogs, including Convince and Convert, "the world’s #1 content marketing resource."

Learn Modern Branding Strategies Using Data

Learn Modern Branding Strategies Using Data

May 1, 2019

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Listeners will take away practical guidance on cultivating a unique brand identity in the modern landscape. Dan Hill, CEO of Hill Impact, emphasizes the importance of being a brand "leader" instead of a manager. He offers valuable tips for modern branding strategies using data-driven insights without losing sight of organizational value.

About our guest: Dan Hill, CEO Hill Impact

Trusted by world leaders, CEO's and celebrities to build, defend and repair brands. America's most quoted & sought-after expert on brand positioning and reputation, appearing in the New York Times, USA Today, Los Angeles Times and Washington Post as well as shows such as NBC's "Today", PBS's "NewsHour" and NPR's "All Things Considered." 

More than twenty-five years advising public & private sector leaders in the US, Asia, Europe, and South America. Hill is known as a true "fixer," routinely navigating complex systems and challenges to deliver positive outcomes against seemingly impossible odds. 

-- brand development & protection, including crisis
-- strategic communications & public affairs
-- executive & board coaching

 

Why Leadership Isn’t a Skill, it’s a Process says Bryan Bennett

Why Leadership Isn’t a Skill, it’s a Process says Bryan Bennett

April 22, 2019

podcast-twitter-bennett.jpgThe one-size-fits-all approach to leadership development offered by other programs doesn’t consider an individual’s personality and capabilities. You can’t learn ‘skill x’ one day and expect to be a better leader the next. True leadership growth requires ongoing development and feedback.

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How to Maximize Your Ability to Persuade  

How to Maximize Your Ability to Persuade  

April 16, 2019

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There isn’t a single complete scientific model of persuasion. Most people, therefore, believe that persuasion is more an art than a science. In addition, most of our attempts to persuade are doomed to fail because the brains of your audience are wired to automatically reject messages that disrupt their attention.

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How do sports and autism play the right roles together?

How do sports and autism play the right roles together?

April 10, 2019

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In the years since the autism diagnosis rate has skyrocketed to breathtaking heights, the worlds of sports and autism have bonded for a strong, symbiotic relationship.

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