Using Data to Make a Difference

Measuring the return on investment for communications and marketing initiatives is essential across all industries today but how does data-driven decision making differ for non-profits, especially for those operating in the public policy arena? Today’s guest on WVU Marketing Communications Today is Ann DeFabio Doyle, Vice President of Communications for The Pew Charitable Trusts, a non-partisan, global research and public policy organization. Ann and host Susan Jones will discuss how mission-driven non-profits use data to make a difference in their work and how Pew has created new communications initiatives to reach key audiences.

About Susan's guest:

Ann DeFabio Doyle directs Pew’s communications efforts to advance the organization’s policy and information goals worldwide. Her portfolio encompasses strategic planning, institutional media, public opinion research, and all digital, creative, and advertising programs. She also oversees Living Facts, an initiative to share facts about America and Americans, and Pew’s podcast, “After the Fact.”

Before joining Pew, Ann served as Deputy Assistant Administrator for Public Affairs at the U.S. Agency for International Development. Her government service also includes work at the U.S. Department of Treasury, where she was the Director of Strategic Initiatives in the Office of International Affairs. She also directed communications for the Global Economy and Development program at the Brookings Institution and served at Burson-Marsteller, where she led large-scale public education campaigns. Ann started her communications career at Bank of America in San Francisco.

Ann holds an M.A in International Relations from the John Hopkins School of Advanced International Studies and a B.A. in English from the University of Washington.

___________________________________________

WVU Marketing Communications Today is hosted by Susan Jones from West Virginia University which is a program on the Funnel Radio Channel. 

A 20/20 Vision for Your Personal Brand

The start of 2020 is the perfect time to clarify and sharpen the vision for your personal brand. Too often we take for granted first impressions and how others perceive us.  However, such perceptions frequently form the basis for personal and professional success. And today, many first impressions are made online through search engines and social networks. Your personal brand is bound to exist, especially in an online environment -- whether you explicitly create it, or whether it is implicitly created for you.

In this podcast, Dr. Dawn Edmiston will discuss the value of a personal brand promise and examine practical tools that can be leveraged to create and maintain a professional online profile. Dr. Edmiston will also share how LinkedIn was responsible for finding her dream job and tips for how to leverage your personal brand for success in 2020.

__________________________________________

WVU Marketing Communications Today is hosted by Nathan Pieratt from West Virginia University which is a program on the Funnel Radio Channel. 

Will Non-Profit Cause-Marketing Disappear if They Don’t Go Digital?

Today’s guest on WVU Marketing Communications Today is Kelly Ann Collins, CEO, and founder of Vult Lab, a digital marketing agency that focuses on social media management for companies, orgs and thought leaders -- and campaigns for social good. She and host, Michael Lynch, will be diving into cause marketing for corporations, the issues nonprofits currently face, and how to use influencers to expand reach.

About our guest:

Kelly Ann Collins is a WVU alumnus and has also completed programs at MIT and Cornell. She was the managing editor of The Daily Athenaeum, starting out her career as a reporter, and then editor.

As a journalist, Kelly Ann Collins made the move from print to digital when she helped launch USAToday.com. Then, she ventured off into the land of tech PR during the dotcom boom (and crash). During that time she met tech giants and co-founded a VC platform.

She also became a blogging pioneer as, some argue, the first person to put her life online in blog and cam form. When Blogger launched she became one of its first bloggers—which meant fun perks, like her choice of Gmail address for being a Blogger / Google influencer (except the word “influencer” didn’t exist back then).

Later, she took the skills gained from her endeavors to help launch and grow 50 editorial and social products at AOL co-founder Steve Case’s Revolution. Then, in 2008, she founded a pop politics blog with a focus on the 2012 presidential election that gained 3 million readers in one year. It was the first of its kind to get White House credentials and invites to events with world leaders, and personalities, like LMFAO and Clint Eastwood.

Now, she’s using her knowledge at Vult Lab to create social tools, launch initiatives, and startups, and build robust communities for her clients.

Kelly Ann and her team members have been working within the USA (and beyond) on projects involving brands you know and love—including Easter Seals, OZY, Conservation International, Starbucks, Results for Development, HP, Adobe, Disneynature, Jamba Juice, Prince William's Royal Foundation, the Washington Capitals, The Washington Times, and more.

Currently, Vult Lab’s partners and clients work in 50+ countries around the globe.

___________________________________________

WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel. 

One Man’s Wonderful Creative Journey to Being a Creative Director and Agency Owner

WVU Marketing Communications Today’s guest is John Auge, creative director and co-owner of Auge+Gray+Drake Collective Works. 

He and host, Michael Lynch, dive into the creative industry, discussing the changes to the profession, the creative approach, as well as the exciting opportunities for people in the industry. Auge will share his insights and experiences on key projects he has worked on including the Dulles and Reagan National Airport branding, WVU logotype brand development and the West Virginia 150^th Celebration event graphic.

About our guest:

For over 40 years, John has counseled thousands of senior executives, top government officials as well as both large and small business owners throughout the country.

An innovative designer and skillful artist, John specializes in corporate communications, branding, and identity. John has worked with high-profile clients such as The White House, The Washington Post, Texaco, WV Chamber of Commerce, Appalachian Power, various associations, banks, and hospitals. He also developed materials for three West Virginia gubernatorial inaugurations and created the West Virginia’s 150^th Birthday event graphics.

John is the recipient of industry awards for his work as well as the prestigious West Virginia 2016 Governor’s Award for the Arts and the AAFWV (American Advertising Federation West Virginia) Chapter’s Lifetime Achievement Award.

He has received countless accolades from numerous clients for his ability to creatively enhance their brands and helping to deliver unparalleled results.

John has worked on the following projects included in the firm’s references:

• Metropolitan Washington Airports Authority
• Emory University
• Aerojet Rocketdyne
• The Health Plan
• West Virginia Symphony
• Greater Kanawha Valley Foundation
• CAMC Foundation
• Mountwest Community and Technical College
• BridgeValley Community and Technical College
• West Virginia University
• University of Charleston
• Fairmont State University
• Mercy Medical Center
• Yeager Airport
• Greenbrier Valley Brewing Company
• SIPC-Securities Investor Protection Corporation
• The Blanchette Rockefeller Neurosciences Institute
• PhRMA
• The World Bank

John Augie on Linkedin

 ___________________________________________

WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel. 

What You Lose by Not SEOing Your Web Site

If Google can’t find you, you lose low-hanging fruit; you lose the easier conversions. Marketing expenses are too high, salespeople can’t make quota and the sales forecast fails to predict the future. And all of this is a result of a website that fails in its mission of finding marketing qualified leads. 

Today’s guest on WVU Marketing Communications Today is Laurie Beasley, co-founder, and president of Beasley Direct and Online Marketing, Inc. She and host, Cyndi Greenglass, will be discussing search engine optimization (SEO) best practices and challenges, including what prompts an SEO audit.

After the break, they will dive deeper into Google rankings and what web development teams need to know to get it right, as well as the new requirement for newly registered domains to have mobile-first designed pages. 

About Cyndi's guest:

LAURIE B. BEASLEY is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including:  content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and database management for both B2B and B2C companies. Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA.

 _________________________________________

WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel. 

How to Manage Corporate Crises - Author Melissa Agnes

With the ease in which a negative event can go viral these days, effective crisis management is a valuable skillset that marketing needs. In this session, Melissa Agnes, a globally recognized and leading expert in crisis management, shares some of her experience in working in the field as well as how she helps professors bring crisis management best practices into their classrooms to help their students build and hone this critical skillset. Her immensely popular book, Crisis Ready is available where fine book sold.

Read the rest of this entry »