Moneyball for Brands Meet eSports – You Have Met Your Match

February 13, 2019

podcast-twitter-waldstein.jpg

If you thought you understood consumer branding, think again.

If you thought that gaming was for kids, think again.

If you want to understand how to harness the buying power of the next generation of consumers, listen in and fasten your seat belt.

First there was CPG marketing. Brands like P&G and Kroger developed deep data insights into consumer behavior through database marketing which led to personalized communications based on predictive consumer behavior. In sports there was Money Ball which applied the concepts of data and predictive analytics to performance, and it changed the way sports is managed. At the same time, esports, video gaming, and competitive gaming left the basements of millions of households worldwide and became part of our living rooms, our recreation, and our lives. Then came Machine learning and AI which allowed us to apply big data and predictive analysis to highly complex and predictive one-to-one communications. These worlds have now collided and there is no going back.

Today we will explore the world of esports and competitive gaming and why brands are chasing the elusive gaming consumer. We will also see how the power of ML and AI is being applied to bring a confluence of branding, entertainment and commerce using big data and analytics.  Some of the topics we will explore will include:

  • The fundamentals of the eSports ecosystem
  • Competitive gaming – why is it the next frontier for brands?
  • Monetizing the elusive gamer consumer – how are you doing it?
  • Is attribution a reality or a fantasy?
  • 3 basic tips you can take away from the leading edge of AI

The Professional Leadership Difference

January 30, 2019
00:0000:00

podcast-twitter-bennett.jpg

What is billed as leadership development today is usually focused on leadership as a skill. It actually is a process that must be prescribed and practiced every day using the same approach taken by professional athletes worldwide for decades. The one-size-fits-all approach to leadership development offered by other programs doesn’t consider an individual’s personality and capabilities. You can’t learn ‘skill x’ one day and expect to be a better leader the next. True leadership growth requires ongoing development and feedback.

Added to this is the confusing advice on what is needed to be a good leader, when, in actuality, all that is needed is for the leader to be themself. Leadership is a process that must be practiced every day like a maintenance drug using the same approach taken by professional athletes worldwide for decades.

About our guest, Bryan Bennett

Professor Bennett is the founder and Executive Director of the Healthcare Center of Excellence, a privately-funded research, training and advisory organization established to help healthcare organizations transition to be more analytics-focused.

Bryan is also an adjunct faculty member at Northwestern University, the University of Chicago and Judson University, where he develops and teaches courses in business analytics, leadership and marketing to international and domestic students both online and in the classroom.

He is the author of the books, Prescribing Leadership in Healthcare: Curing the Challenges Facing Today’s Healthcare Leaders and Competing on Healthcare Analytics: The Foundational Approach to Population Health Analytics both available on Amazon and at healthcarecoe.org. His upcoming book, The Path to Professional Leadership, which examines leadership in other challenging industries, is expected to be published 2nd Quarter 2019.

Professor Bennett is a highly requested international speaker on the strategic implementation and use of analytics in healthcare, leadership and population health management. Bryan has a Master of Business Administration from Northwestern University’s Kellogg School of Management and a Bachelor of Science degree from Butler University. He is a Certified Lean Six Sigma Green Belt, Certified Data Scientist, Certified Public Accountant and Certified Adjunct Faculty Educator.

 

Turning Statistics Into a Story

January 23, 2019
00:0000:00

podcast_an_01.png

Everyone has a story.  You just need to know where to look to find a good one. Today the news viewer is inundated with click-bait, push alerts, infographics, and snappy headlines. The challenge for journalists today is to engage viewers to watch, read, or listen to a story where they can spend more than 30-seconds digesting the information. In this podcast, we will hear how data gathering is used specifically with WBNS 10TV’s CrimeTracker 10 franchise. Our guest is morning news anchor, Angela An and our host is Cyndi Greenglass.

 

How A Crime Reporter Uses Data to Reveal the Truth

January 23, 2019
00:0000:00

podcast_an_01.png

Ohio Crime Tracker journalist, Angela An, reveals how data exposes real, and sometimes very different stories.  

Everyone has a story. You just need to know where to look to find a good one. Today the news viewer is inundated with click-bait, push alerts, infographics, and snappy headlines. The challenge for journalists today is to engage viewers to watch, read, or listen to a story where they can spend more than 30-seconds digesting the information. In this podcast, we will hear how data gathering is used specifically with WBNS 10TV’s CrimeTracker 10 franchise. Our guest is morning news anchor, Angela An and our host is Cyndi Greenglass.

More about Angela An

Weekday morning news anchor starting at 4:25 a.m. A 6-time Emmy award winning journalist and anchor with more than 20 years of experience in medium to major markets. A great story teller with international experience reporting and compelling live news reporting. Lead reporter for CrimeTracker 10 franchise focusing on crime trends and analysis. Recipient of several major awards including recognition from the National Academy of Television Arts and Sciences, Associated Press, Society of Professional Journalists, etc. 

Specialties: News anchor, live television host, producer, writer, crime analysis, professional emcee, strategic communicator, public relations, non-profit experience, corporate social media and responsibility.

 

Marketing in an Age of Disruption

January 2, 2019
00:0000:00

podcast-jaffe1.png

Our host for this episode of West Virginia University's Marketing Communications Today is Nathan Pieratt. His guest is Joseph Jaffe, CEO and Co-Founder of Evol8tion. Some of the topics they may be covering in this interview include: 

  • What is Survival Planning? Why do you believe everyone is in the survival business?
  • You mention 4 reasons why companies are “Built to Suck.” Can you list and describe them?
  • Why do companies struggle so much with the concept of “failure”?
  • A real interesting approach is this idea of embracing your heresy? What does this mean? Can you give some examples of “heresy marketing”?

About our guest, Joseph Jaffe - CEO and Co-Founder, Evol8tion

One of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media, Joseph Jaffe is Founder and CEO of Evol8tion, LLC, an consultancy that helps corporations with digital innovation and transformation. Evol8tion’s clients include Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International and Doctor Pepper Snapple Group. 

In 2006, Joseph founded and ran strategic consultancy, crayon, until it was acquired by Powered in January of 2010. crayon's clients included The Coca-Cola Company, Panasonic, Kraft Foods and H&R Block. Powered’s clients included Target, Verisign, Anheuser-Busch InBev and General Motors/Onstar. Before that, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.

Jaffe’s popular blog and audio podcast, "Jaffe Juice”, provides daily and weekly commentary respectively on all things new marketing. You can join the conversation at jaffejuice.com. His podcast was voted a Readers’ Choice Award as “Best Marketing Podcast” by MarketingSherpa. You can subscribe via iTunes. In 2009, he launched his first foray into video in the form of JaffeJuiceTV, in an effort to prove once and for all that he does not have a face for radio.

Collaborative Engagement Changes Consumer, Brands, and Channel Partners Strategies

December 27, 2018
00:0000:00

 In a very short period of time, the balance of power has shifted dramatically away from push communication strategy, and morphed into a collaborative engagement strategy between consumers, brands, and channel partners. So, in this new world, is there still a place for CRM (Customer Relationship Management) or the Experience Economy?

Why it Matters:

"We now live in a world where companies and brands no longer have control of marketing, advertising, or the conversation with their customers."

Read the rest of this entry »

The Evolution of Loyalty Programs as We Approach 2019

December 11, 2018
00:0000:00

podcast_terriburton01.png

About our guest, Terri Burton:

Terri leads the content marketing team at Paytronix. A restaurant software veteran, Terri joined the company in March 2015 and was responsible for major account sales in the North East before moving over to marketing in the Spring of 2018.

Read the rest of this entry »

Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC)

November 28, 2018
00:0000:00

podcast_larrystultz01.png

Today host, Cyndi Greenglass welcomes Larry Stultz. Some of what they are covering in this episode includes defining what is “creativity” in advertising and marketing.

Are there any dependable creative thinking triggers and inspiration techniques?

Read the rest of this entry »

Corporations Die When They Don’t Listen to their Customers

November 21, 2018
00:0000:00

episode2-twitter-holt.jpg

The graveyard is littered with companies who have died when they were abandoned by their customers. This is what happens when you don’t listen to them, and you lose touch with what matters.

Read the rest of this entry »

Brands in Motion: How to Evolve Using a Value and Data-driven Approach

November 6, 2018
00:0000:00

podcast_danhill_01.png

In this podcast, listeners will take away practical guidance on cultivating a unique brand identity in the modern landscape. Emphasizing the importance of being a brand "leader" instead of a "manager," Dan Hill, CEO of Hill impact, offers valuable tips to modern branding strategies using data-driven insights without losing sight of organizational value.

Read the rest of this entry »