WVU Marketing Communications Today
The Monstrous World of Healthcare and how Marketers are Changing the Industry

The Monstrous World of Healthcare and how Marketers are Changing the Industry

April 8, 2021

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Healthcare is one of the largest industries and with so many options (as well as “Dr. Google”) it’s important for marketers to know the strategies to reach patients. Christopher Caserta, Vice President for Strategic Development at United States Medical Management, joins us to discuss how marketers are changing the healthcare industry, as well as how the industry has evolved on the WVU Marketing Communications Today podcast.

About our Guest:

Christopher has over 20 years of executive-level experience within acute- and long-term healthcare, senior living, and consulting. His diverse expertise includes strategic and growth roles within hospital systems, Accountable Care Organizations, care coordination systems, ambulatory centers, senior housing, home and community-based services and skilled nursing rehabilitation. Christopher is a native West Virginian and proud 2010 Master’s graduate of the Integrated Marketing Communications program at West Virginia University.


WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

Where’s the Beef with Mixed Reality Marketing

Where’s the Beef with Mixed Reality Marketing

March 25, 2021

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Mixed reality is everything between AR to VR and in-between, evolving the consumer experience with virtual try ons, but where is mixed reality marketing going? Instagram and Snapchat have embraced AR and VR more than other platforms, people are virtually viewing houses, trying on lipstick, glasses and more and the outlook for mixed reality is bright. Join David Smith, Teaching Assistant Professor with West Virginia University's Reed College of Media as he discusses "Where's the Beef with Mixed Reality Marketing" on the sub-series, Marketing Horizons.

About our Guest:

David Smith is a Teaching Assistant Professor at the West Virginia University Reed College of Media, where he teaches multimedia storytelling – including augmented and virtual reality (AR & VR) – to students across all majors. Before joining the faculty at WVU, he was a visual journalist for several news organizations in North and South Carolina, Alabama, Ohio and West Virginia. He’s always looking for innovative ways to use new tech for storytelling and education.


WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

Bringing New Products or Services to Market — What Does it Take “in Real Life”?

Bringing New Products or Services to Market — What Does it Take “in Real Life”?

March 18, 2021

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Bringing a new product or service to the market can feel like a daunting task to some. If it is not promoted properly, you could miss out on an opportunity or lose money down the line. Join Alex Virden as she discusses what it takes in real life to bring a new product or service to market and how she combines creativity and innovation into her work.

About our Guest:

Alex is an experienced marketing professional currently working in product marketing at EVERFI, an organization driving social impact through education. She runs a side-hustle, Virdical, where she consults on branding, content development, and training. When not at the office or helping clients, Alex mentors several up-and-coming female leaders from industries including food and beverage, energy, healthcare, and personal wellness. She is a fierce customer advocate who is passionately curious about marketing, and she geeks out over all things process and strategy. Outside of the office, Alex loves to travel, box, practice the banjo, explore the outdoors with her Frenchie, Teddy, or spend time with her husband, family, and friends.


WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

Follow the Money: The Future of Multichannel Measurement

Follow the Money: The Future of Multichannel Measurement

March 11, 2021

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As a big data expert and a lifelong fan of competitive sports, FanAI is the culmination of two of Johannes Waldstein's passions. A serial entrepreneur, he has founded four other startups that tackled marketplace issues surrounding data, mobile payments, and sports tech. As a Product Manager at dunnhumby, the world’s largest loyalty data sciences company, Johannes helped build data platforms that provided 360° customer insights for some of the world’s largest global agencies and brands, including retail chains such as Best Buy, Home Depot, Tesco, and Macy’s.

Brands really want to understand the gaming and e-sports for attribution and have migrated to the traditional sports where the BIG money is. Join Johannes as he discusses "Follow the Money: The Future of Multichannel Measurement" on the sub-series, Marketing Horizons.

About our Guest:

Johannes Waldstein is the Founder and CEO of FanAI, Inc. FanAI is the first sponsorship data platform to connect audience data to real purchase outcomes through bottom-of-funnel sponsorship metrics. Through a combination of fan data and purchase data, FanAI’s technology improves sponsorship and digital media effectiveness across the sports & entertainment industries through its sales-attribution technology. FanAI works with brands, agencies, and sports and entertainment rights-holders. Founded in 2016, FanAI has raised over $12.5 million in funding.


WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

Keeping Your Attention: Why Understanding Your Audience in the Digital Age is Still Underrated

Keeping Your Attention: Why Understanding Your Audience in the Digital Age is Still Underrated

March 4, 2021

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With the golden age of social media and digital marketing in full swing, the competition for consumers’ attention is fierce. To stay relevant, marketers must understand the changing needs and preferences of their audience and adapt their strategies accordingly. We’ll discuss the importance of innovating to keep your audience’s attention, how to evaluate your tactics to avoid outdated practices and how to maintain your brand values as you evolve your strategy.

About our Guest:

A 2017 graduate of West Virginia University’s Integrated Marketing Communications Master of Science program, Isaac Mei is an energetic and passionate digital marketer, brand manager, and content creator with nearly a decade of experience in marketing for education and non-profits. Isaac is passionate about helping brands develop a better understanding for their audiences and creating content tailored to provide value to them.

Isaac is currently the associate social media strategist for Pew Research Center in Washington, D.C., where he is responsible for components of the Center’s overall social media presence and innovation on new and up-and-coming digital platforms.


WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

The Power of Diversity in Communications and Media

The Power of Diversity in Communications and Media

February 18, 2021

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This session focuses on the intersection of diversity in communications and newsrooms around the country and how the shifting demographics of the United States play a big role in this. When diversity is not prioritized we miss out on effectively convening our desired messages. Effective communications can impact policy decisions, brand perception, product marketing, civic engagement and much more. We must harness the power of diversity to determine how and what we communicate.

Toyin is an experienced communications and media relations professional who is passionate about using her skills to help organizations shape public opinion and drive policy changes to build more equitable societies.

 


WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

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