WVU Marketing Communications Today
Design Thinking: What Does It Mean to Marketers?

Design Thinking: What Does It Mean to Marketers?

May 13, 2021

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Design thinking has been around a while, and it sounds alluring, but there’s still some confusion about what it means to marketers. Roger Mader sets us straight in this podcast, explaining the skills and tools of design thinking that apply to marketing practice, and how it can be used to improve marketing results. In short, he describes a process for predicting your customers’ future needs and interests and serving them better than the competition. Join Roger, Managing Partner at Ampersand and professor at the School of Visual Arts in New York, to hear where design thinking can take marketers, on the sub-series, Marketing Horizons.

About our Guest:

Roger Mader is on a mission to “make better”—to equip leaders and entrepreneurs, experts and students to change the world. Declare purpose. Make a promise. Act on principle. Measure performance. Learn. Grow. Roger serves as the Managing Partner of Ampersand, a global team of partners who help big companies act small, and small companies get big. Ampersand uses design practices honed in the field, in collaboration with teams to conceive, test, iterate and launch new offerings and experiences. He serves on the graduate program faculty of the School of Visual Arts in Manhattan. His course on Strategic Innovation introduces teams of students to Ampersand’s 4D method to design breakthroughs for corporate sponsors, including Accenture, Cap Gemini, Capital One, Chase, Citi, Deloitte, EY, Lippincott, McKinsey, RGA and SYP. His writing includes Purposeful Enterprise, a thesis on the power of purpose to guide strategy, attract demand and compel people on a shared mission.


WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

Hack Human Behavior to Increase Marketing Results

Hack Human Behavior to Increase Marketing Results

April 29, 2021

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Behavioral science is a relatively new field, with huge implications for marketing. Neuromarketing can actually help you develop more persuasive communications that will increase your response rates. Join Nancy Harhut, Chief Creative Officer at HBT Marketing, as she explains how she persuades her target audiences successfully, using the lessons of behavioral science, on the sub-series, Marketing Horizons.

About our Guest:

Getting people to take action is what Nancy’s all about. Her specialty is blending best-of-breed creative with decision science to prompt response. A frequent speaker at industry conferences, Nancy’s shared her passion with audiences in London, Sydney, Moscow, Madrid, Stockholm, Sao Paulo, Berlin, and all over the US, including SXSW. Along the way, she's been named Online Marketing Institute Top 40 Digital Strategist, Ad Club Top 100 Creative Influencer, and Social Top 50 Email Marketing Leader. Prior to co-founding HBT Marketing, Nancy held senior creative management positions with Hill Holliday, Mullen and Digitas. She and her teams have won over 200 awards for digital and direct marketing effectiveness.


WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

What is Guest Posting and Why You Should Start Using it for Your Brand

What is Guest Posting and Why You Should Start Using it for Your Brand

April 22, 2021

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Learn about the power of guest posting (guest blogging) and why it's an important tool for marketers of all levels to utilize. Use it for brand recognition, building backlinks to your site, sharing your knowledge and expertise on certain topics, and increasing your trustworthiness in your business niche. Discover why it's valuable for freelancers and solopreneurs to implement as well! Join Rebecca Reynoso, Senior Editor + Guest Post Program Manager at G2 for "What is Guest Posting and Why You Should Start Using it for Your Brand" on the WVU Marketing Communications Today podcast.

About our Guest:

Rebecca Reynoso is the Senior Editor and Guest Post Program Manager at G2. She also works as a freelance editor and writer for a few small- and medium-sized tech companies, including Sales Hacker, Nextiva, and Databox. Outside of work, Rebecca enjoys watching hockey, cooking, and spending time with her family and cat.


WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

Humanizing Chatbots with Next-Generation AI

Humanizing Chatbots with Next-Generation AI

April 15, 2021

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Chatbot technology in B2B is developing quickly beyond customer experience to becoming an important part of Top of Funnel (TOF) tactics. Join Koen de Witte, Managing Director at Leadfabric, and Drift's exclusive certified partner in Europe, to hear his insights around next-generation Chatbots in the sub-series, Marketing Horizons hosted by Ruth Stevens and Cyndi Greenglass.

About our Guest:

Koen de Witte is one of the leading martech experts in Europe. He runs a martech services company, Leadfabric, that helps B2B companies across Europe select and install the right marketing technology — CRM, campaign automation — to manage their prospecting and current customer marketing efforts efficiently. Leadfabric also offers full demand gen services to clients — in fact, his was the first full-service B2B demand gen agency in Europe, started in 2008. He’s also a leading expert on chatbot technology, being a certified partner of Drift, one of the leading chatbot providers.


WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

The Monstrous World of Healthcare and how Marketers are Changing the Industry

The Monstrous World of Healthcare and how Marketers are Changing the Industry

April 8, 2021

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Healthcare is one of the largest industries and with so many options (as well as “Dr. Google”) it’s important for marketers to know the strategies to reach patients. Christopher Caserta, Vice President for Strategic Development at United States Medical Management, joins us to discuss how marketers are changing the healthcare industry, as well as how the industry has evolved on the WVU Marketing Communications Today podcast.

About our Guest:

Christopher has over 20 years of executive-level experience within acute- and long-term healthcare, senior living, and consulting. His diverse expertise includes strategic and growth roles within hospital systems, Accountable Care Organizations, care coordination systems, ambulatory centers, senior housing, home and community-based services and skilled nursing rehabilitation. Christopher is a native West Virginian and proud 2010 Master’s graduate of the Integrated Marketing Communications program at West Virginia University.


WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

Where’s the Beef with Mixed Reality Marketing

Where’s the Beef with Mixed Reality Marketing

March 25, 2021

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Mixed reality is everything between AR to VR and in-between, evolving the consumer experience with virtual try ons, but where is mixed reality marketing going? Instagram and Snapchat have embraced AR and VR more than other platforms, people are virtually viewing houses, trying on lipstick, glasses and more and the outlook for mixed reality is bright. Join David Smith, Teaching Assistant Professor with West Virginia University's Reed College of Media as he discusses "Where's the Beef with Mixed Reality Marketing" on the sub-series, Marketing Horizons.

About our Guest:

David Smith is a Teaching Assistant Professor at the West Virginia University Reed College of Media, where he teaches multimedia storytelling – including augmented and virtual reality (AR & VR) – to students across all majors. Before joining the faculty at WVU, he was a visual journalist for several news organizations in North and South Carolina, Alabama, Ohio and West Virginia. He’s always looking for innovative ways to use new tech for storytelling and education.


WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

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