Social Media Isn’t a Magic Bullet

Social media is free right? Surely it can solve all my sales and marketing goals. Wrong! Digital Marketing in 2020 requires a strong brand messaging architecture and paid media strategy to supplement an organic social media strategy. In this podcast, we will learn how brands need to evolve their social media thinking and approach in order to stay relevant and achieve KPIs that matter.

About Susan's guest:

During my 15+ year career, I’ve become accustomed to working with big brands and iconic organizations. My journey began in college athletics as a sports information director with stops at SMU, the Missouri Valley Conference, and Conference USA.

While I’ve made a strong impact within college athletics, I’ve also created relationships with professional organizations in the NFL’s Dallas Cowboys and the NBA’s Dallas Mavericks. My experiences are diverse when it comes to branding and advertising, with stints at boutique agencies such as Verge Pipe Media and MM2 PR, as well as working client-side for Associa in Dallas. I began at Aflac in 2017 working with the digital expansion team, helping with agent recruiting lead generation efforts. I am now Associate Brand Manager, leading and driving the company’s social media strategy.

I am a leader worth following. I possess a deep level of self-awareness honed through the 100X Leadership System by Culture Wins and I practice its teachings daily. Its philosophies encourage me to support and challenge myself, as well as the individuals around me, to become the best versions of ourselves. A proud ESFJ and Nurturer, I’m also a challenger of people. I remain deeply concerned about the relational health and harmony of my teams. I am committed to protecting values and principles while understanding how certain actions, behaviors and initiatives affect people. Let's connect on Twitter: @todmeisner

WVU Marketing Communications Today is hosted by Susan Jones from West Virginia University which is a program on the Funnel Radio Channel. 

2 Million Miles Later - Tales From a Life-Long Entrepreneur & Market Researcher

Rex Repass, a native West Virginian, is President of Research America Inc. In this podcast, Rex will tell us about his life-long interest in the effects of media and marketing on consumer decision making – from the cars they drive to the candidates they support. He has an interesting story to share from his first market research venture in the early 1980s to now leading a Top 50 research firm in the U.S.

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Crisis Ahead

Crisis management expert, consultant, and author Edward Segal talks about the publication of his new book on crisis management — Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies (Nicholas Brealey).

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You can do more than Survive: Crisis communications in the age of crisis

A Crisis is sometimes defined as anything that interrupts normal business operations … something Webster says that brings about a turning point or decisive moment when difficult decisions must be made. Many if not most organizations, companies, and leaders understand the need to put a crisis plan in place before the next crisis hits, no matter how unpredictable the actual event might be.

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Creating IMC campaigns amidst COVID-19

Marketing and communications during a crisis demand flexibility and adaptability. For the West Virginia University Foundation, that was never more apparent than during the height of COVID-19. The Foundation’s IMC team of 4 had to quickly put together two campaigns in less than a month to help raise emergency funding for students hurt by the pandemic.

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Why diversity in the communications industry is critical

Diversity is no longer a nice to have, but a business imperative, especially for the communications industry. Now more than ever, advertising, PR and marketing firms need to be as diverse as the consumers they want to reach. In this podcast, we will explore why diversity is critical to the industry and what agencies are doing to address the challenge.

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