The Evolution of Loyalty Programs as We Approach 2019

December 11, 2018

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About our guest, Terri Burton:

Terri leads the content marketing team at Paytronix. A restaurant software veteran, Terri joined the company in March 2015 and was responsible for major account sales in the North East before moving over to marketing in the Spring of 2018.

Prior to her time at Paytronix, she spent eight years with Johnson & Johnson (J&J) in both sales and marketing positions. As a J&J Product Manager Terri had responsibility for Europe, the Middle East and Africa, for which she managed a variety of brands and projects. 

Terri earned a BA (Hons) in Marketing Management from Manchester Metropolitan University Business School (UK).

Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC)

November 28, 2018
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Today host, Cyndi Greenglass welcomes Larry Stultz. Some of what they are covering in this episode includes defining what is “creativity” in advertising and marketing.

Are there any dependable creative thinking triggers and inspiration techniques?

Is there a specific formula, and process that seem to inspire the ability to be creative in advertising and marketing?

Are there any formula or specific message making techniques that work in advertising and marketing?

With all the varied media selections, outlets, platforms, and emerging messaging and communications avenues, how are we to create marketing campaigns that will have an impact on the target audience?

Join us LIVE Thursday, 11/29, 12:30 pm Pacific.

About our Guest:

Larry Stultz, Ph.D., has been on the IMC faculty since 2007. He served as department chair for the Bachelor of Arts in Advertising program at The Art Institute of Atlanta, where he taught courses in conceptual thinking and campaign development for twenty years. Prior to entering the teaching phase of his life, he operated design and advertising firms in New Orleans and Atlanta with clients in hospitality and tourism, commercial real estate, corporate communications, health care and social services. He has served on the board of directors of the Atlanta Ad Club and provides ideation facilitation and consulting services to clients in the southeast.

Stultz holds Bachelor of Arts and Master of Arts degrees in Visual Design from Purdue University, and he earned his Ph.D. in Educational Policy: Social Foundations from Georgia State University in 2006.

Stultz is the winner of the 2010 Golden Quill Teaching Award.

Corporations Die When They Don’t Listen to their Customers

November 21, 2018
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The graveyard is littered with companies who have died when they were abandoned by their customers. This is what happens when you don’t listen to them, and you lose touch with what matters.

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Brands in Motion: How to Evolve Using a Value and Data-driven Approach

November 6, 2018
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In this podcast, listeners will take away practical guidance on cultivating a unique brand identity in the modern landscape. Emphasizing the importance of being a brand "leader" instead of a "manager," Dan Hill, CEO of Hill impact, offers valuable tips to modern branding strategies using data-driven insights without losing sight of organizational value.

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Turning Statistics Into a Story

October 24, 2018
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Everyone has a story.  You just need to know where to look to find a good one. Today the news viewer is inundated with click-bait, push alerts, infographics, and snappy headlines. The challenge for journalists today is to engage viewers to watch, read, or listen to a story where they can spend more than 30-seconds digesting the information. In this podcast, we will hear how data gathering is used specifically with WBNS 10TV’s CrimeTracker 10 franchise. Our guest is morning news anchor, Angela An and our host is Cyndi Greenglass.

 

Treat Data Like a Team Member in Order to Succeed

October 9, 2018
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Tune in Thursday, 12:30 PM Pacific and join host, Matthew Cummings and his guest, Leo Morejon, Co-founder, Managing Partner of Dog & Pony. Some of what will be discussed in this episode includes: 

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The Persuasion Code: is there really a part of the brain that decides?

September 24, 2018
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Most of our attempts to persuade are doomed to fail because the brains of your audience is wired to automatically reject messages that disrupt their attention. Most people believe that persuasion is more an art than a science because there is not a single complete scientific model of persuasion. In this podcast, we will learn... Read the rest of this entry »

Top 3 ways data impacts the creative process + 3 tips on how to help your creative career

September 12, 2018
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Host Matthew Cummings speaks with award-winning designer and creative director Nathan Pieratt about the three ways data impacts the creative process: it informs, it adds complexity and it uncovers insights. Pieratt shares stories from his more than 15 years of industry experience to illustrate how data helps determine the right channels, audience segments and messaging. While adding complexity and time to the creative process, data can uncover behaviors that lead to more insights…making the extra time and effort well worth it.

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Why a Programmatic Media Approach has Value!

August 27, 2018
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podcast-twitter-haviland.jpgProgrammatic media leverages data and technology to allow advertisers to identify the exact person they are interested in reaching and serves that user a specific ad as they visit various websites. Tzeital Haviland dives deeper into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy. Hosted by Matthew Cummings, topics include:

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Social Media Metrics: Skinny Version

August 15, 2018
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In our efforts to measure everything, some marketers believe social media metrics are evasive enough to not even try to measure the results. 

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