WVU Marketing Communications Today
Public Affairs tactics add government resources to your arsenal

Public Affairs tactics add government resources to your arsenal

September 18, 2019

podcast-twitter-fulton.jpg

In our roles as communicators, we seek to help our clients and organizations solve problems or enhance their image with purpose. That can include seeking funding, increasing positive visibility and motivating key audiences to act. IMC and DMC professionals might be surprised to know the multiple benefits of working with government. This podcast will explore recent real-world case studies and the many benefits organizations have achieved by tapping government resources and opportunities. Results speak volumes -- grants awarded; third-party validation of products, services and programs; successful nominations of federal advisory committee members; earned media placements; social media support; and the receipt of proactive ideas from government officials.

About Mike's guest: Mike Fulton, Director of Asher Agency's Washington D.C., office.

Mike Fulton, teaches IMC 638 - Public Affairs at West Virginia University. He's the director of Asher Agency’s Washington, D.C., office, has more than 30 years of business networking, government relations, and communications experience.

Before joining Asher Agency, he spent more than 22 years at GolinHarris Public Affairs, utilizing Congressional and federal agency meetings, grassroots campaigns, creative events, videos, survey research and media relations to enhance his advocacy activities and achieve tremendous government relations results for his clients.

Prior to joining GolinHarris, Mike worked for two members of the U.S. House of Representatives (Appropriations Chairman Alan B. Mollohan and the late Rep. Robert H. Mollohan, both of West Virginia) as associate counsel to the House Appropriations Committee, press secretary, and special projects assistant.  During his Congressional career, he worked to solve community, institutional and economic challenges.

How UX Design can be the Link Between Old and New Technologies

How UX Design can be the Link Between Old and New Technologies

September 14, 2019

Molly-Gilmore-Twitter-graphic-.jpg

Most of the discussion about user experience (UX) design is focused on new products, but UX design is actually the link between old and new technology.  In this episode of Marketing Communications Today, Molly Gilmore, the owner of Blue Genes Media, talks about challenges she faces as a UX designer and the technologies associated with it. She’ll discuss the latest UX research and design techniques and what she sees for the future of UX.  

___________________________________________

WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel

West Virginia University   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

Using Personas for Integrated Marketing Communications

Using Personas for Integrated Marketing Communications

September 6, 2019

Bonnie-Harris-podcast-twitter.jpg

What are “personas” and how are they used in Integrated Marketing Communications?

Read the rest of this entry »

How to Monetize Your Personal Brand – Hugo Pérez Podcast

How to Monetize Your Personal Brand – Hugo Pérez Podcast

August 26, 2019

podcast-twitter-perez.jpg

The business world is adjusting to a new and growing distinguishing factor… the rise of the personal brand. Access to global audiences via social media has enabled individuals to market themselves like never before. But do I even have a story to tell? Yes, you do!

Read the rest of this entry »

You Can Be Fined By the FTC

You Can Be Fined By the FTC

August 20, 2019

podcast-twitter-barnes.jpg

Well before the current frenzy over “tweets gone wild,” Joe Barnes walked into businesses, for-profits, and non-profits, and would ask: “What’s your social media policy?” The usual response was: We don’t have one, or “Go talk to marketing about that.”

Read the rest of this entry »

How Direct Marketing is Redefining Itself as a Digital Force – Susan Jones

How Direct Marketing is Redefining Itself as a Digital Force – Susan Jones

August 15, 2019

podcast-twitter-jones.jpg

The host is Cyndi Greenglass and the guest is author, professor, and consultant Susan Jones.

There is a continued move toward the integration of direct and digital marketing and the balance of online and offline media.  In this episode, we'll talk about trends in database marketing, and how a creative person can uniquely contribute to the use of insights from the database I also want to touch on the current climate regarding consumer privacy concerns. 

Read the rest of this entry »