WVU Marketing Communications Today
Turning Statistics Into a Story

Turning Statistics Into a Story

January 23, 2019

podcast_an_01.png

Everyone has a story.  You just need to know where to look to find a good one. Today the news viewer is inundated with click-bait, push alerts, infographics, and snappy headlines. The challenge for journalists today is to engage viewers to watch, read, or listen to a story where they can spend more than 30-seconds digesting the information. In this podcast, we will hear how data gathering is used specifically with WBNS 10TV’s CrimeTracker 10 franchise. Our guest is morning news anchor, Angela An and our host is Cyndi Greenglass.

 

Corporations Die When They Don’t Listen to their Customers

Corporations Die When They Don’t Listen to their Customers

November 21, 2018

episode2-twitter-holt.jpg

The graveyard is littered with companies who have died when they were abandoned by their customers. This is what happens when you don’t listen to them, and you lose touch with what matters.

Read the rest of this entry »

Brands in Motion: How to Evolve Using a Value and Data-driven Approach

Brands in Motion: How to Evolve Using a Value and Data-driven Approach

November 6, 2018

podcast_danhill_01.png

In this podcast, listeners will take away practical guidance on cultivating a unique brand identity in the modern landscape. Emphasizing the importance of being a brand "leader" instead of a "manager," Dan Hill, CEO of Hill impact, offers valuable tips to modern branding strategies using data-driven insights without losing sight of organizational value.

Read the rest of this entry »

Does Awareness, Engagement & Loyalty Matter vs. the Math?

Does Awareness, Engagement & Loyalty Matter vs. the Math?

August 8, 2018

episode1-showcard.jpg

Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and budgets. Math metrics, measurement, and milestones are the vocabulary of today, but does that mean awareness, engagement and loyalty no longer matter?

Read the rest of this entry »

Integrated and Data-Driven Marketing at Integrate WV 2018

Integrated and Data-Driven Marketing at Integrate WV 2018

August 1, 2018

podcast-twitter-INTEGRATE.jpg

WVU Marketing Communications hosts Cyndi Greenglass and Mathew Cummings will interview faculty at the INTEGRATEconference offered by the WVU Reed College of Media. INTEGRATE has  hundreds of current and emerging thought leaders attending each year to share the latest trends and best practices shaping the IMC world.

Read the rest of this entry »

Data at the Crossroads of Congress and Ethics

Data at the Crossroads of Congress and Ethics

April 25, 2018

podcast-twitter-post.jpg

There’s a classic divide between Washington, D.C., and Silicon Valley. Tech companies speak a different language and are moving at light-speed. Rachel Post, a former business journalist in Silicon Valley and former VP of Branded Content at Guardian Labs US, explores the boundaries and intersections of data and ethics.

Read the rest of this entry »