WVU’s MCToday explores unique marcom strategies that will help you inform, persuade and inspire your audiences.
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Tune in Thursday, 12:30 PM Pacific and join host, Matthew Cummings and his guest, Leo Morejon, Co-founder, Managing Partner of Dog & Pony. Some of what will be discussed in this episode includes:
Customer experience has become an intrinsic element of every product and service. Data gathered from user research can inform the design process and provide insight to help teams evaluate the quality of the customer experience once the product goes live.
