WVU Marketing Communications Today
Social Media for Social Change

Social Media for Social Change

June 11, 2019


Today’s guest on WVU Marketing Communications Today is Kelly Ann Collins, CEO, and founder of Vult Lab, a digital marketing agency that focuses on social media management for companies, orgs and thought leaders -- and campaigns for social good. She and host, Michael Lynch, will be diving into cause marketing for corporations, the issues nonprofits currently face, and how to use influencers to expand reach.

About our guest:

Kelly Ann Collins is a WVU alumnus and has also completed programs at MIT and Cornell. She was the managing editor of The Daily Athenaeum, starting out her career as a reporter, and then editor.

As a journalist, Kelly Ann Collins made the move from print to digital when she helped launch USAToday.com. Then, she ventured off into the land of tech PR during the dotcom boom (and crash). During that time she met tech giants and co-founded a VC platform.

She also became a blogging pioneer as, some argue, the first person to put her life online in blog and cam form. When Blogger launched she became one of its first bloggers—which meant fun perks, like her choice of Gmail address for being a Blogger / Google influencer (except the word “influencer” didn’t exist back then).

Later, she took the skills gained from her endeavors to help launch and grow 50 editorial and social products at AOL co-founder Steve Case’s Revolution. Then, in 2008, she founded a pop politics blog with a focus on the 2012 presidential election that gained 3 million readers in one year. It was the first of its kind to get White House credentials and invites to events with world leaders, and personalities, like LMFAO and Clint Eastwood.

Now, she’s using her knowledge at Vult Lab to create social tools, launch initiatives, and startups, and build robust communities for her clients.

Kelly Ann and her team members have been working within the USA (and beyond) on projects involving brands you know and love—including Easter Seals, OZY, Conservation International, Starbucks, Results for Development, HP, Adobe, Disneynature, Jamba Juice, Prince William's Royal Foundation, the Washington Capitals, The Washington Times, and more.

She’s also on several boards (Conversations Unbound - connects refugees and U.S. college students studying Arabic and Spanish - for native language tutoring; and the International Association of Pop Culture Entrepreneurs, a partner organization of The Creative Coalition, which works to help entertainment industry influencers grow their businesses).

She is also a Capital One partner, an Adobe Insider, and a UN Global Compact Global Opportunity Lab participant, United Nations Association member. Vult Lab is a part of Pledge 1%. The Bill & Melinda Gates Foundation also chose Kelly Ann as a “Goalkeeper” (of the Sustainable Development Goals). She attended the Goalkeepers event in NYC with Malala Yousafzai (of Malala Fund), Barack Obama, Justin Trudeau, and others. She was also invited to collaborate at the “Gates Social” event in Washington, D.C., to discuss the future of giving back with experts from Facebook Social Good, GlobalGiving, Smithsonian, Giving What We Can and others.

Currently, Vult Lab’s partners and clients work in 50+ countries around the globe.

Recently, Kelly has worked on campaigns and projects involving the following organizations:

  • Easter Seals - Local campaign with micro influencers, and macro influencers Dan Brokaw and Gary Sinise. Worked on the annual Advocacy Awards fundraiser, which generated more than $400,000 to support Easter Seals services for veterans, the highest total in the event’s history.
  • Third Eye Blind (with The Syndicate) Social good campaign for the band
  • Lonely Whale (ambassador)
  • Adobe - Adobe's "Tweet For Good" - Goal: Raise $10,000 for Conservation International (CI) in 24 hours. Every mention of the hashtag #CreateChange was worth a $7 donation to CI on June 5 (World Environment Day). The campaign resulted in more than 1,600 mentions of the hashtag -- and a $10,000 donation to CI by Adobe.
  • Conservation International - Campaign with HP that raised $1 million for conservation projects
  • Results for Development - Variety of campaigns for R4D with Open Government Partnership, World Bank, USAID, Save the Children, and more.
  • Starbucks - “Journey To 100% Ethically Sourced Coffee” - Worked on the Starbucks 99% sustainable coffee announcement with Conservation International.
  • The Toolbox - Women’s rights campaign (data collection) for The Elders, presented by Peter Gabriel
  • Jamba Juice - Campaigns in Washington, D.C., and NYC to help the homeless
  • Disneynature's Monkey Kingdom - Conservation International fundraiser; a portion of the film's opening week ticket sales were donated to conservation programs in Sri Lanka, Cambodia, and Indonesia.
The Heart. The Craft. The Journey.

The Heart. The Craft. The Journey.

June 5, 2019


Today’s guest on WVU Marketing Communications Today is John Auge, creative director and co-owner of Auge+Gray+Drake Collective Works. He and host, Michael Lynch, will be diving into the creative industry, discussing the changes to the profession, the creative approach, as well as the exciting opportunities for people in the industry. Auge will share his insights and experiences on key projects he has worked on including the Dulles and Reagan National Airport branding, WVU logotype brand development and the West Virginia 150th Celebration event graphic.

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LinkedIn In Higher Education

LinkedIn In Higher Education

May 7, 2019


When it comes to social media strategy, LinkedIn is an afterthought at many colleges and universities because of its limited relevance with traditional college prospects. This is unfortunate because LinkedIn has tremendous potential to help institutions reach traditional prospect families, non-traditional and graduate school prospects, alumni, employer-partners, and others, while also strengthening the brand. One challenge is that the platform isn’t always intuitive and institutions need to approach LinkedIn very differently than they do other platforms. By doing so, however, they can get real results, while also positioning their students and alumni for success.  Read the rest of this entry »

Moneyball for Brands Meet eSports – You Have Met Your Match

Moneyball for Brands Meet eSports – You Have Met Your Match

February 13, 2019


If you thought you understood consumer branding, think again.

If you thought that gaming was for kids, think again.

If you want to understand how to harness the buying power of the next generation of consumers, listen in and fasten your seat belt.

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Turning Statistics Into a Story

Turning Statistics Into a Story

January 23, 2019


Everyone has a story.  You just need to know where to look to find a good one. Today the news viewer is inundated with click-bait, push alerts, infographics, and snappy headlines. The challenge for journalists today is to engage viewers to watch, read, or listen to a story where they can spend more than 30-seconds digesting the information. In this podcast, we will hear how data gathering is used specifically with WBNS 10TV’s CrimeTracker 10 franchise. Our guest is morning news anchor, Angela An and our host is Cyndi Greenglass.


Brands in Motion: How to Evolve Using a Value and Data-driven Approach

Brands in Motion: How to Evolve Using a Value and Data-driven Approach

November 6, 2018


In this podcast, listeners will take away practical guidance on cultivating a unique brand identity in the modern landscape. Emphasizing the importance of being a brand "leader" instead of a "manager," Dan Hill, CEO of Hill impact, offers valuable tips to modern branding strategies using data-driven insights without losing sight of organizational value.

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