WVU Marketing Communications Today
Moneyball for Brands Meet eSports – You Have Met Your Match

Moneyball for Brands Meet eSports – You Have Met Your Match

February 13, 2019

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If you thought you understood consumer branding, think again.

If you thought that gaming was for kids, think again.

If you want to understand how to harness the buying power of the next generation of consumers, listen in and fasten your seat belt.

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Turning Statistics Into a Story

Turning Statistics Into a Story

January 23, 2019

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Everyone has a story.  You just need to know where to look to find a good one. Today the news viewer is inundated with click-bait, push alerts, infographics, and snappy headlines. The challenge for journalists today is to engage viewers to watch, read, or listen to a story where they can spend more than 30-seconds digesting the information. In this podcast, we will hear how data gathering is used specifically with WBNS 10TV’s CrimeTracker 10 franchise. Our guest is morning news anchor, Angela An and our host is Cyndi Greenglass.

 

Brands in Motion: How to Evolve Using a Value and Data-driven Approach

Brands in Motion: How to Evolve Using a Value and Data-driven Approach

November 6, 2018

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In this podcast, listeners will take away practical guidance on cultivating a unique brand identity in the modern landscape. Emphasizing the importance of being a brand "leader" instead of a "manager," Dan Hill, CEO of Hill impact, offers valuable tips to modern branding strategies using data-driven insights without losing sight of organizational value.

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The Persuasion Code: is there really a part of the brain that decides?

The Persuasion Code: is there really a part of the brain that decides?

September 24, 2018

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Most of our attempts to persuade are doomed to fail because the brains of your audience is wired to automatically reject messages that disrupt their attention. Most people believe that persuasion is more an art than a science because there is not a single complete scientific model of persuasion. In this podcast, we will learn... Read the rest of this entry »

Top 3 ways data impacts the creative process + 3 tips on how to help your creative career

Top 3 ways data impacts the creative process + 3 tips on how to help your creative career

September 12, 2018

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Host Matthew Cummings speaks with award-winning designer and creative director Nathan Pieratt about the three ways data impacts the creative process: it informs, it adds complexity and it uncovers insights. Pieratt shares stories from his more than 15 years of industry experience to illustrate how data helps determine the right channels, audience segments and messaging. While adding complexity and time to the creative process, data can uncover behaviors that lead to more insights…making the extra time and effort well worth it.

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Social Media Metrics: Skinny Version

Social Media Metrics: Skinny Version

August 15, 2018

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In our efforts to measure everything, some marketers believe social media metrics are evasive enough to not even try to measure the results. 

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