November 6, 2018
In this podcast, listeners will take away practical guidance on cultivating a unique brand identity in the modern landscape. Emphasizing the importance of being a brand "leader" instead of a "manager," Dan Hill, CEO of Hill impact, offers valuable tips to modern branding strategies using data-driven insights without losing sight of organizational value.
About our guest: Dan Hill, CEO Hill Impact
Trusted by world leaders, CEO's and celebrities to build, defend and repair brands. America's most quoted & sought-after expert on brand positioning and reputation, appearing in the New York Times, USA Today, Los Angeles Times and Washington Post as well as shows such as NBC's "Today", PBS's "NewsHour" and NPR's "All Things Considered."
More than twenty-five years advising public & private sector leaders in the US, Asia, Europe and South America. Hill is known as a true "fixer," routinely navigating complex systems and challenges to deliver positive outcomes against seemingly impossible odds.
-- brand development & protection, including crisis
-- strategic communications & public affairs
-- executive & board coaching
Contributor to Newsweek & The Daily Beast.
October 24, 2018
Everyone has a story. You just need to know where to look to find a good one. Today the news viewer is inundated with click-bait, push alerts, infographics, and snappy headlines. The challenge for journalists today is to engage viewers to watch, read, or listen to a story where they can spend more than 30-seconds digesting the information. In this podcast, we will hear how data gathering is used specifically with WBNS 10TV’s CrimeTracker 10 franchise. Our guest is morning news anchor, Angela An and our host is Cyndi Greenglass.
September 24, 2018
Most of our attempts to persuade are doomed to fail because the brains of your audience is wired to automatically reject messages that disrupt their attention. Most people believe that persuasion is more an art than a science because there is not a single complete scientific model of persuasion. In this podcast, we will learn that Persuasion can all be linked to brain science and that the Primal Brain of your audience (the most primitive section of their brain) drives their decision making process. You will also discover what can stimulate that primal organ and how this translate into 4 critical questions you need to address to maximize your probability to PERSUADE.
About our guest: PATRICK RENVOISE
Co-Founder & Chief Persuasion Officer, SalesBrain
Prior to co-founding SalesBrain Patrick, an expert in complex sales, was in charge of Business Development first at Silicon Graphics then at LinuxCare. While marketing super-computers and multi-million software solutions to some of the world’s most brilliant scientists at NASA, Shell, Boeing, Airbus, BMW, and more, he became fascinated by the human brain. Patrick then started to investigate a scientific model to explain how humans use their brain to make buying decisions. He spent 2 years researching and formalizing the first, 100% science-based PERSUASION model called NeuroMAP™. in 2002 Patrick and his business partner Dr. Christophe Morin co-authored the first book on Neuromarketing and published NeuroMAP™. This proprietary, award winning methodology has been used for the past 16 years to help over 6,000 companies worldwide SCIENTIFICALLY PERSUADE.
September 12, 2018
Host Matthew Cummings speaks with award-winning designer and creative director Nathan Pieratt about the three ways data impacts the creative process: it informs, it adds complexity and it uncovers insights. Pieratt shares stories from his more than 15 years of industry experience to illustrate how data helps determine the right channels, audience segments and messaging. While adding complexity and time to the creative process, data can uncover behaviors that lead to more insights…making the extra time and effort well worth it.
About our guest:
Nathan Pieratt is an award-winning designer and creative director. He has over 15 years of industry experience developing creative strategy for Fortune 500 brands, such as Frito-Lays, Walmart, and AT&T.
Currently, Pieratt is a group creative director at Epsilon, an all-encompassing global marketing agency. Epsilon provides unrivaled data intelligence and customer insights; world-class technology including loyalty, email and CRM platforms; and data-driven creative, activation and execution. As GCD, Pieratt and his team are responsible for the development and execution of data-driven creative strategy for AT&T Business, with a focus on email, direct mail and display.
Pieratt also actively consults on creative execution and big ideas for brands like Arby’s, Snickers, Mountain Dew, Doritos and State Farm. He has been an adjunct instructor for the Art Institute of Pittsburg for the past 12 years, teaching both design and art director courses.
Pieratt is a 2013 graduate of the IMC program and holds an MFA from Savannah College of Art and Design. He lives in Rockwall, Texas with his wife and four daughters. He enjoys a good book, cooking and is a huge Nebraska Cornhuskers fan (with the Mountaineers in close second, of course).
August 15, 2018
In our efforts to measure everything, some marketers believe social media metrics are evasive enough to not even try to measure the results.
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August 8, 2018
Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and budgets. Math metrics, measurement, and milestones are the vocabulary of today, but does that mean awareness, engagement and loyalty no longer matter?
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August 1, 2018
WVU Marketing Communications hosts Cyndi Greenglass and Mathew Cummings will interview faculty at the INTEGRATEconference offered by the WVU Reed College of Media. INTEGRATE has hundreds of current and emerging thought leaders attending each year to share the latest trends and best practices shaping the IMC world.
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July 24, 2018
Well before the current frenzy over “tweets gone wild,” Joe Barnes walked into businesses, for profits and non-profits, and would ask: “What’s your social media policy?” The usual response was: We don’t have one, or “Go talk to marketing about that.” In his travels he realized that nearly every business and organization he walked into, no matter what size, did not have a written social media policy, nor did they clearly understand or even know what the Federal Trade Commission requires in the way of disclosure. That’s why he wrote his book: “Social Media Ethics Made Easy: How to Comply with FTC Disclosure Requirements.” The book is available from Business Expert Press or on Amazon. Our host today is Matthew Cummings.
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June 20, 2018
Why it Matters:
"We now live in a world where companies and brands no longer have control of marketing, advertising, or the conversation with their customers."
In a very short period of time, the balance of power has shifted dramatically away from push communication strategy, and morphed into a collaborative engagement strategy between consumers, brands, and channel partners. So, in this new world, is there still a place for CRM (Customer Relationship Management) or the Experience Economy? Are these concepts outdated and need to be thrown out? If so, what has replaced them for marketers who practice and depend on loyalty and relationship management?n our fast paced ½ hour together we will hear from Michael Lynch. With a career as diverse as loyalty itself, Lynch comes from years in both the gaming and hospitality industries. Read the rest of this entry »
June 6, 2018
Why you should listen to Haviland!
"Tzeital Haviland dives deep into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy."
Programmatic media leverages data and technology to allow advertisers to identify the exact person they are interested in reaching and serves that user a specific ad as they visit various websites. Tzeital Haviland dives deeper into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy. Hosted by Matthew Cummings, topics include:
- Programmatic media buying evolution
- How marketers can strategize and implement programmatic media
- The importance of transparency
- How data usage fits in our eco system
