WVU Marketing Communications Today
You can do more than Survive: Crisis communications in the age of crisis

You can do more than Survive: Crisis communications in the age of crisis

July 3, 2020

wvu-20200702-pincus-tweet.jpg

A Crisis is sometimes defined as anything that interrupts normal business operations … something Webster says that brings about a turning point or decisive moment when difficult decisions must be made. Many if not most organizations, companies, and leaders understand the need to put a crisis plan in place before the next crisis hits, no matter how unpredictable the actual event might be. My next guest argues that even those entities that carefully prepare crisis plans fail spectacularly when tested because they forget about one key feature of a successful crisis response: COMMUNICATING through it. Without a Crisis Communications strategy she says, your reputation and your very viability might be in jeopardy.

About Susan's guest:

Aileen Pincus launched The Pincus Group after more than two decades of communications experience. Aileen worked as a local and national television reporter in Portland, Tampa, and Washington DC, before leading communications for a U.S. Senator, and then joining a global public relations firm as senior executive trainer. She now leads training and strategy for the firm’s clients around the country. Aileen’s communications experience spans the fields of journalism, politics, and public relations. She has trained senior executives from around the country for one of the nation’s largest public relations firms, Golin/Harris International.   Her work in strategy and communications training for Fortune 500 companies included counsel for the pharmaceutical, medical research, banking, automotive, legal, chemical, engineering, and technology industries, as well as for political and non-profit groups.

Prior to training and consulting in private industry, Aileen worked as a senior staff advisor for a U.S. Senator. As Communications Director, she coordinated all local, regional and national media efforts, and served as the Senator’s chief spokeswoman. Aileen comes to media and communications consulting after an extensive career in journalism. Aileen reported for local and national television news markets around the country for nearly two decades. She was an award-winning reporter for the NBC affiliate in Portland, Oregon, the ABC affiliate in Tampa, for the Fox affiliate in Washington DC and for CNN, where she reported on national stories for CNN affiliates around the country.

As President and founding partner of The Pincus Group, Aileen now directs effective media strategies and communication training for clients around the country. She writes and speaks on effective communication for national organizations and forums. Aileen is a graduate of California State University at Northridge, School of Journalism. She is listed in Who’s Who as one of the nation’s most influential people.


WVU Marketing Communications Today is hosted by Susan Jones from West Virginia University which is a program on the Funnel Radio Channel

West Virginia University   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

Creating IMC campaigns amidst COVID-19

Creating IMC campaigns amidst COVID-19

June 26, 2020

Bill-Nevin-podcast-twitter-graphic-.jpg

Marketing and communications during a crisis demand flexibility and adaptability. For the West Virginia University Foundation, that was never more apparent than during the height of COVID-19. The Foundation’s IMC team of 4 had to quickly put together two campaigns in less than a month to help raise emergency funding for students hurt by the pandemic.

Read the rest of this entry »

Why diversity in the communications industry is critical

Why diversity in the communications industry is critical

June 19, 2020

Michele-Lanza-podcast-twitter-graphic-.jpg

Diversity is no longer a nice to have, but a business imperative, especially for the communications industry. Now more than ever, advertising, PR and marketing firms need to be as diverse as the consumers they want to reach. In this podcast, we will explore why diversity is critical to the industry and what agencies are doing to address the challenge.

Read the rest of this entry »

Concept Development in IMC: Nothing Just Hits You Out of the Blue

Concept Development in IMC: Nothing Just Hits You Out of the Blue

June 14, 2020

Larry-Stoltz-podcast-twitter-card.jpg

Content marketing is based on research and data management, of course, but then what? Where do our Big Ideas come from?

Read the rest of this entry »

Is Influencer Marketing still relevant today?

Is Influencer Marketing still relevant today?

May 31, 2020

Neal-Schaffer-podcast-twitter-graphic.jpg

Amid the coronavirus pandemic, every business is soul searching and wondering how to move forward with their marketing communications. Some common themes have emerged as to how businesses are trying to further humanize their brand, generate empathy from the public, and simply “do the right thing.”

Read the rest of this entry »

Virtually Relevant: How to Produce Large Scale Public Gatherings Online

Virtually Relevant: How to Produce Large Scale Public Gatherings Online

May 31, 2020

Bob-Bryant-podcast-twitter-graphic.jpg

Remaining Virtually Relevant: When you’re in the business of producing large scale public gatherings, how do you take everything online?

On March 15 the CDC issued guidance related to large events and mass gatherings which specifically included examples like festivals, parades, concerts, and sporting events. That guidance was basically the beginning of the widespread cancellation or postponement of events around the country due to concerns around the spread of the highly infectious COVID-19 virus.  Read the rest of this entry »