Simplifying Social Media Metrics

May 21, 2018
00:0000:00

 podcast-showcard-quesenberry.jpg

Metrics are simply standards of measurement by which efficiency, performance, or progress can be assessed. Yet in social media it can get complicated quickly with amount of data and options of what can be collected and where. In this podcast, we will cover the basics of collecting social media data, tracking social media metrics and identifying KPIs (key performance indicators). We will also consider how to link social media actions to business goals and marketing objectives for social measurement and optimization. This episode's host is Cyndi Greenglass.

Some of the talking points will include:

  1. Is there a simple way to link social media metrics to business and/or marketing objectives?
  2. What else should we as marketers be thinking about when it comes to social metrics?
  3. What is the biggest mistake marketers still make with social media metrics?

Getting the Full Benefit out of Your Customer Research Data

May 8, 2018
00:0000:00

podcast-twitter-gilmore.jpg

Customer experience has become an intrinsic element of every product and service. Data gathered from user research can inform the design process and provide insight to help teams evaluate the quality of the customer experience once the product goes live.

Read the rest of this entry »

Data at the Crossroads of Congress and Ethics

April 25, 2018
00:0000:00

podcast-twitter-post.jpg

There’s a classic divide between Washington, D.C., and Silicon Valley. Tech companies speak a different language and are moving at light-speed. Rachel Post, a former business journalist in Silicon Valley and former VP of Branded Content at Guardian Labs US, explores the boundaries and intersections of data and ethics.

Read the rest of this entry »

Living Comfortably with Data

April 11, 2018
00:0000:00

podcast-twitter-tietbohl.jpg

Our host, Lee Silverman welcomes Mark Tietbohl. He is a growth strategies advisor and change catalyst at Growth Strategy Advisors. Topics today are about getting comfortable with data.

Read the rest of this entry »

Mind the Gap – Here comes Generation Z. Are you prepared?

March 28, 2018
00:0000:00

podcast-twitter-girardi.jpg

Brands, business leaders, and marketers ignore this new cohort at their own peril. Generation Z, aged 8 to 23, is now America’s fastest-growing demographic, representing 25%+ of Americans.  That makes them bigger than the Baby Boomers, and even bigger than the Millennial generation.  Despite the fact that Gen Z is made up of such young consumers, it is already an important cohort that is making its presence felt across brands, culture and advertising.

Read the rest of this entry »

Relevance Raises Response

March 13, 2018
00:0000:00

Marketing is an ongoing contest for people’s attention. Mobile marketing is all about customer engagement and acquisition with a relevant message that provides the response a brand is seeking. Mobile is the closest a brand can get to its customer.  What we’ll be discussing today is how a brand or business can take advantage of marketing in the age of mobile. Today's episode is hosted by Matthew Cummings. Read the rest of this entry »

Time to declutter your data and create your own narrative story

February 28, 2018
00:0000:00

We have all heard about how you can make your life more balanced when you declutter your closets and your life. But what about your data? Can you really make yourself better understood when you turn your data into a three-act narrative? Today we will hear from Neelesh Varde who will help us unlock the secrets of how to unlock the visually appealing stories in your complex data.

Read the rest of this entry »

Emerging Social Media Trends Because of Data - Emerick & Greenglass

February 19, 2018
00:0000:00

From the program entitled, Is "Data-Driven" the Buzz Kill for Marketing" with Susan Emerick and Cyndi Greenglass, we have a 3.25 minute segment that just addresses what Susan as an industry pioneer sees as emerging social media trends for the use of data.  

Read the rest of this entry »

If everything starts and ends with data, where do you want to go?

February 13, 2018
00:0000:00

The graveyard is littered with companies who have died when they were abandoned by their customers. This is what happens when you don’t listen to them, and you lose touch with what matters. Today, we live in a world where our customers want to help shape the brands they are passionate about and even control the conversation. It is a two-way dialogue in business today, and marketers have to understand how to navigate this new environment. In this podcast, we will learn how brands need to evolve to stay relevant, how to determine what data is valuable and actionable, and how companies are using data to develop meaningful loyalty and engagement.

Read the rest of this entry »

Is “data-driven” the buzz kill for marketing?

January 31, 2018
00:0000:00

Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and our budgets. Metrics, measurement, and milestones are the vocabulary of today, but does that mean awareness, engagement and loyalty no longer matter? In our focus on big data and data science, have we dehumanized marketing? Today we talk with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your social presence and infuses the soul of marketing.  

Read the rest of this entry »