WVU Marketing Communications Today
The Persuasion Code: is there really a part of the brain that decides?

The Persuasion Code: is there really a part of the brain that decides?

September 24, 2018

podcast-twitter-renvoise.jpg

Most of our attempts to persuade are doomed to fail because the brains of your audience is wired to automatically reject messages that disrupt their attention. Most people believe that persuasion is more an art than a science because there is not a single complete scientific model of persuasion. In this podcast, we will learn... Read the rest of this entry »

Top 3 ways data impacts the creative process + 3 tips on how to help your creative career

Top 3 ways data impacts the creative process + 3 tips on how to help your creative career

September 12, 2018

podcast-twitter-pieratt.jpg

Host Matthew Cummings speaks with award-winning designer and creative director Nathan Pieratt about the three ways data impacts the creative process: it informs, it adds complexity and it uncovers insights. Pieratt shares stories from his more than 15 years of industry experience to illustrate how data helps determine the right channels, audience segments and messaging. While adding complexity and time to the creative process, data can uncover behaviors that lead to more insights…making the extra time and effort well worth it.

Read the rest of this entry »

Social Media Metrics: Skinny Version

Social Media Metrics: Skinny Version

August 15, 2018

podcast-showcard-quesenberry-replay.jpg

In our efforts to measure everything, some marketers believe social media metrics are evasive enough to not even try to measure the results. 

Read the rest of this entry »

Does Awareness, Engagement & Loyalty Matter vs. the Math?

Does Awareness, Engagement & Loyalty Matter vs. the Math?

August 8, 2018

episode1-showcard.jpg

Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and budgets. Math metrics, measurement, and milestones are the vocabulary of today, but does that mean awareness, engagement and loyalty no longer matter?

Read the rest of this entry »

Integrated and Data-Driven Marketing at Integrate WV 2018

Integrated and Data-Driven Marketing at Integrate WV 2018

August 1, 2018

podcast-twitter-INTEGRATE.jpg

WVU Marketing Communications hosts Cyndi Greenglass and Mathew Cummings will interview faculty at the INTEGRATEconference offered by the WVU Reed College of Media. INTEGRATE has  hundreds of current and emerging thought leaders attending each year to share the latest trends and best practices shaping the IMC world.

Read the rest of this entry »

Why Every Business Needs a Social Media Policy Before You Get Fined by the FTC!

Why Every Business Needs a Social Media Policy Before You Get Fined by the FTC!

July 24, 2018

podcast-twitter-barnes.jpg

Well before the current frenzy over “tweets gone wild,” Joe Barnes walked into businesses, for profits and non-profits, and would ask: “What’s your social media policy?” The usual response was: We don’t have one, or “Go talk to marketing about that.” In his travels he realized that nearly every business and organization he walked into, no matter what size, did not have a written social media policy, nor did they clearly understand or even know what the Federal Trade Commission requires in the way of disclosure. That’s why he wrote his book: “Social Media Ethics Made Easy: How to Comply with FTC Disclosure Requirements.” The book is available from Business Expert Press or on Amazon. Our host today is Matthew Cummings.

Read the rest of this entry »