WVU Marketing Communications Today
Amplifying Executive Voices with Social Media

Amplifying Executive Voices with Social Media

March 13, 2020

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Consumers today expect businesses and executives to take a stand. It has never been more important for the C-suite to have a voice and a platform on which to share it.

Many companies dedicate time and energy to their brand’s social media presence but don’t feel that it’s the right channel for executive communications, or that it’s already too late in the game to get started from scratch. In this podcast, we’ll talk about the shifting expectations for CEOs, how social media can help with positioning, and ways for organizations to build or enhance a successful digital executive communications program.

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I said what I said. The art of internal and executive communications.

I said what I said. The art of internal and executive communications.

January 24, 2020

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Internal communications are critical to building an informed and connected workplace. What happens when what you intend to communicate doesn’t have the outcome you desired? This is what happens when you don’t listen and frame messaging the wrong way.

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B2B Demand Generation: What Really Works in Digital Advertising?

B2B Demand Generation: What Really Works in Digital Advertising?

November 23, 2019

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Digital advertising has greatly evolved since the turn of the century. Search engine advertising is still around, but campaigns are more complicated than ever before. Social media as we know it didn’t begin for a couple more years. Flash forward to 2019. Not only have Google and LinkedIn become behemoths in the B2B digital marketing space, but we also have more targeting options than ever before. In this podcast, you will learn how B2B advertisers can leverage the latest digital advertising tools to build and scale profitable lead generation programs.

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WVU Marketing Communications Today is broadcast from West Virginia University which is a program on the Funnel Radio Channel

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Building crisis readiness into the skillsets of students

Building crisis readiness into the skillsets of students

October 7, 2019

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With the ease in which a negative event can go viral these days, effective crisis management is a valuable skillset that students need to bring into the workforce with them. In this session, Melissa Agnes, a globally recognized and leading expert in crisis management, shares some of her experience in working in the field as well as how she helps professors bring crisis management best practices into their classrooms to help their students build and hone this critical skillset.  Her immensely popular book, Crisis Ready is available where fine book sold.

Public Affairs tactics add government resources to your arsenal

Public Affairs tactics add government resources to your arsenal

September 18, 2019

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In our roles as communicators, we seek to help our clients and organizations solve problems or enhance their image with purpose. That can include seeking funding, increasing positive visibility and motivating key audiences to act. IMC and DMC professionals might be surprised to know the multiple benefits of working with government. This podcast will explore recent real-world case studies and the many benefits organizations have achieved by tapping government resources and opportunities. Results speak volumes -- grants awarded; third-party validation of products, services and programs; successful nominations of federal advisory committee members; earned media placements; social media support; and the receipt of proactive ideas from government officials.

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Using Personas for Integrated Marketing Communications

Using Personas for Integrated Marketing Communications

September 6, 2019

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What are “personas” and how are they used in Integrated Marketing Communications?

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