WVU Marketing Communications Today
Event Planning During the Current Health Crisis

Event Planning During the Current Health Crisis

August 9, 2020

Deidre West, Director of Special Events and Celebrity Relations at Children's Health Fund

Due to the current global health crisis and concerns around the spread of COVID-19, events, both large and small have been canceled across the United States. Where does the industry go from here? How has event planning changed and adapted? In this podcast, Deidre West, director of special events and celebrity relations at the Children’s Health Fund, will discuss her experience navigating this new reality.

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Crisis Ahead

Crisis Ahead

July 12, 2020

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Crisis management expert, consultant, and author Edward Segal talks about the publication of his new book on crisis management — Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies (Nicholas Brealey).

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You can do more than Survive: Crisis communications in the age of crisis

You can do more than Survive: Crisis communications in the age of crisis

July 3, 2020

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A Crisis is sometimes defined as anything that interrupts normal business operations … something Webster says that brings about a turning point or decisive moment when difficult decisions must be made. Many if not most organizations, companies, and leaders understand the need to put a crisis plan in place before the next crisis hits, no matter how unpredictable the actual event might be.

 

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Creating IMC campaigns amidst COVID-19

Creating IMC campaigns amidst COVID-19

June 26, 2020

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Marketing and communications during a crisis demand flexibility and adaptability. For the West Virginia University Foundation, that was never more apparent than during the height of COVID-19. The Foundation’s IMC team of 4 had to quickly put together two campaigns in less than a month to help raise emergency funding for students hurt by the pandemic.

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Why diversity in the communications industry is critical

Why diversity in the communications industry is critical

June 19, 2020

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Diversity is no longer a nice to have, but a business imperative, especially for the communications industry. Now more than ever, advertising, PR and marketing firms need to be as diverse as the consumers they want to reach. In this podcast, we will explore why diversity is critical to the industry and what agencies are doing to address the challenge.

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Concept Development in IMC: Nothing Just Hits You Out of the Blue

Concept Development in IMC: Nothing Just Hits You Out of the Blue

June 14, 2020

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Content marketing is based on research and data management, of course, but then what? Where do our Big Ideas come from?

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