WVU Marketing Communications Today
The Yin and Yang of Positioning and Branding

The Yin and Yang of Positioning and Branding

April 5, 2020

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 It’s no secret, to succeed as a business you need to build a brand. But building a brand is no easy task, and most companies don’t get it right the first time. Great brands are built on solid positioning. It’s a yin and yang; positioning is yin (rational) and branding is yang (emotional). They’re two sides of the same coin, and you need both.

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