WVU Marketing Communications Today
B2B Marketing in 2019

B2B Marketing in 2019

August 12, 2019

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Everyone is advertising, so how do you cut through the clutter in the B2B space? In this podcast, Bill Jones will discuss challenges B2B marketers face and offer tactics to solve those challenges. He’ll also touch on key lead generation tools as well as strategies to measure the ROI of direct marketing strategies.