WVU’s MCToday explores unique marcom strategies that will help you inform, persuade and inspire your audiences.
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This five minute tip from author Bob Bentz answers the most popular question about website design: The first thing you do in web site design is not design for the desk top. Author Bob Bentz and host Matthew Cummings discuss why mobile is not a nice to have but a necessity.
Marketing is an ongoing contest for people’s attention. Mobile marketing is all about customer engagement and acquisition with a relevant message that provides the response a brand is seeking. Mobile is the closest a brand can get to its customer. What we’ll be discussing today is how a brand or business can take advantage of marketing in the age of mobile. Today's episode is hosted by Matthew Cummings. Read the rest of this entry »
