5 Minute Tip on Going Mobile - Author Bob Bentz with Matthew Cummings - WVU Radio

This five minute tip from author Bob Bentz answers the most popular question about website design: The first thing you do in web site design is not design for the desk top.  Author Bob Bentz and host Matthew Cummings discuss why mobile is not a nice to have but a necessity.

Read the rest of this entry »

Relevance Raises Response

Marketing is an ongoing contest for people’s attention. Mobile marketing is all about customer engagement and acquisition with a relevant message that provides the response a brand is seeking. Mobile is the closest a brand can get to its customer.  What we’ll be discussing today is how a brand or business can take advantage of marketing in the age of mobile. Today's episode is hosted by Matthew Cummings.

Some of what we'll be covering includes:

• How did you get your start in mobile?
• What are your favorites tips for text messaging?
• Mobile advertising is the fastest growing medium in the marketing world today.  What do you attribute that to?  And, how can businesses best buy advertisements on mobile?
• More consumers are using ad blockers today.  How much of a threat are ad blockers to the mobile advertising industry?
• Where is the best place to advertise to download an app?

Read the rest of this entry »