WVU Marketing Communications Today
Showing Gratitude Toward Your Clients

Showing Gratitude Toward Your Clients

December 2, 2019

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Thanksgiving is a perfect time to reflect on how we show gratitude toward clients and consumers. Bonnie Harris, founder of Wax Marketing, and host Michael Lynch will explore the ways you can authentically express thanks.

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Using Personas for Integrated Marketing Communications

Using Personas for Integrated Marketing Communications

September 6, 2019

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What are “personas” and how are they used in Integrated Marketing Communications?

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