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Marketing Horizons, a sub-series in the WVU Marketing Communications Today podcast, is forward-thinking, looking ahead, through the front windshield and beyond, into the marketing future. Hosted by Cyndi Greenglass and Ruth Stevens, Horizons is a podcast dedicated to looking ahead to the new ideas, technologies, tools and strategies that are emerging to help marketers navigate over the marketing horizon.
Episodes

Wednesday May 01, 2019
Learn Modern Branding Strategies Using Data
Wednesday May 01, 2019
Wednesday May 01, 2019
Listeners will take away practical guidance on cultivating a unique brand identity in the modern landscape. Dan Hill, CEO of Hill Impact, emphasizes the importance of being a brand "leader" instead of a manager. He offers valuable tips for modern branding strategies using data-driven insights without losing sight of organizational value.
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Tuesday Nov 06, 2018
Brands in Motion: How to Evolve Using a Value and Data-driven Approach
Tuesday Nov 06, 2018
Tuesday Nov 06, 2018
In this podcast, listeners will take away practical guidance on cultivating a unique brand identity in the modern landscape. Emphasizing the importance of being a brand "leader" instead of a "manager," Dan Hill, CEO of Hill impact, offers valuable tips to modern branding strategies using data-driven insights without losing sight of organizational value.
Read the rest of this entry »