Marketing Horizons, a sub-series in the WVU Marketing Communications Today podcast, is forward-thinking, looking ahead, through the front windshield and beyond, into the marketing future. Hosted by Cyndi Greenglass and Ruth Stevens, Horizons is a podcast dedicated to looking ahead to the new ideas, technologies, tools and strategies that are emerging to help marketers navigate over the marketing horizon.
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The business world is adjusting to a new and growing distinguishing factor… the rise of the personal brand. Access to global audiences via social media has enabled individuals to market themselves like never before. But do I even have a story to tell? Yes, you do!
