WVU Marketing Communications Today
A Tale of Two Brands: The Business and Yours

A Tale of Two Brands: The Business and Yours

August 28, 2020

Jacelyn Swenson is Whitney Drake's guest on WVUMC Today

In the immortal words of Charles Dickens, "It was the best of times, it was the worst of times." Covid-19 is challenging businesses and careers at an unprecedented rate. Organizations are transforming to meet previously unfathomable needs of their stakeholders. New skillsets are required to deliver experiences in a virtual world. How are you responding to all these changes? Whether you are a seasoned professional or early in your career, what your business and personal brand project will determine if this is the best or worst of times for you.

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