WVU Marketing Communications Today
Trends in Digital Media, and How Does a 132-year-old Brand Stay Relevant?

Trends in Digital Media, and How Does a 132-year-old Brand Stay Relevant?

May 3, 2020

Jeff-Hertrick-podcast-twitter-graphic.jpg

National Geographic was founded in 1888. When its magazine editor first introduced photographs in its monthly publication, 2 board members resigned in protest, saying photos essentially dumbed down the content. But today, National Geographic is the #1 media brand in followers on Instagram. And while magazines are shuttered almost every month, National Geographic’s print version remains on newsstands and is published worldwide in nearly 40 languages.

Read the rest of this entry »