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Marketing Horizons, a sub-series in the WVU Marketing Communications Today podcast, is forward-thinking, looking ahead, through the front windshield and beyond, into the marketing future. Hosted by Cyndi Greenglass and Ruth Stevens, Horizons is a podcast dedicated to looking ahead to the new ideas, technologies, tools and strategies that are emerging to help marketers navigate over the marketing horizon.
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Wednesday May 15, 2019
Wednesday May 15, 2019
There is a saying amongst PR practitioners that all coverage is good coverage. That may have been true when media outlets could be counted on one’s two hands but today, if you aren’t reaching the right audience with the right message at the right time, you might as well be yelling into the Grand Canyon.
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