WVU Marketing Communications Today

WVU Marketing Communications Today

http://wvumctoday.com/feed.xml

Concept Development, Strategy and Tactics in Integrated Marketing Communications (IMC)

Concept Development, Strategy and Tactics in Integrated Marketing Communications (IMC)

July 31, 2019

Stultz-podcast-twitter-card.jpg

Integrated Marketing Communications is a field that requires us to succeed in conceptual thinking and
strategy development. How does that lead us into campaign development in IMC615?

Read the rest of this entry »

Share | Download
Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC)

Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC)

November 28, 2018

podcast_larrystultz01.png

Today host, Cyndi Greenglass welcomes Larry Stultz. Some of what they are covering in this episode includes defining what is “creativity” in advertising and marketing.

Are there any dependable creative thinking triggers and inspiration techniques?

Read the rest of this entry »

Share | Download
Copyright 2019 All rights reserved West Virginia University.
Podcast Powered By Podbean