WVU Marketing Communications Today
Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC)

Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC)

November 28, 2018

podcast_larrystultz01.png

Today host, Cyndi Greenglass welcomes Larry Stultz. Some of what they are covering in this episode includes defining what is “creativity” in advertising and marketing.

Are there any dependable creative thinking triggers and inspiration techniques?

Read the rest of this entry »