
Concept Development in IMC: Nothing Just Hits You Out of the Blue
Content marketing is based on research and data management, of course, but then what? Where do our Big Ideas come from?
Content marketing is based on research and data management, of course, but then what? Where do our Big Ideas come from?
Integrated Marketing Communications is a field that requires us to succeed in conceptual thinking and
strategy development. How does that lead us into campaign development in IMC615?
Today host, Cyndi Greenglass welcomes Larry Stultz. Some of what they are covering in this episode includes defining what is “creativity” in advertising and marketing.
Are there any dependable creative thinking triggers and inspiration techniques?