WVU Marketing Communications Today
The Power of Diversity in building a Creative Team – Are marketing teams doing it right?

The Power of Diversity in building a Creative Team – Are marketing teams doing it right?

September 4, 2020

Mahua Chatterjee is Michael Lynch's guest on WVU Marketing Communications Today

The ability to integrate different viewpoints enhances creativity or brings a creative solution to a problem. But why is it more relevant today? The world is way more diverse today, and the need to gauge the various groups’ dynamics is by building a team that has a better understanding of the mindsets. Crafting messages and setting a tone that resonates with these groups are no more an option.

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