WVU Marketing Communications Today
How to Maximize Your Ability to Persuade  

How to Maximize Your Ability to Persuade  

April 16, 2019

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There isn’t a single complete scientific model of persuasion. Most people, therefore, believe that persuasion is more an art than a science. In addition, most of our attempts to persuade are doomed to fail because the brains of your audience are wired to automatically reject messages that disrupt their attention.

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The Persuasion Code: is there really a part of the brain that decides?

The Persuasion Code: is there really a part of the brain that decides?

September 24, 2018

podcast-twitter-renvoise.jpg

Most of our attempts to persuade are doomed to fail because the brains of your audience is wired to automatically reject messages that disrupt their attention. Most people believe that persuasion is more an art than a science because there is not a single complete scientific model of persuasion. In this podcast, we will learn... Read the rest of this entry »