Mind the Gap – Here comes Generation Z. Are you prepared?

March 28, 2018
00:0000:00

podcast-twitter-girardi.jpg

Brands, business leaders, and marketers ignore this new cohort at their own peril. Generation Z, aged 8 to 23, is now America’s fastest-growing demographic, representing 25%+ of Americans.  That makes them bigger than the Baby Boomers, and even bigger than the Millennial generation.  Despite the fact that Gen Z is made up of such young consumers, it is already an important cohort that is making its presence felt across brands, culture and advertising.

Read the rest of this entry »