
23.1K
Downloads
167
Episodes
Marketing Horizons, a sub-series in the WVU Marketing Communications Today podcast, is forward-thinking, looking ahead, through the front windshield and beyond, into the marketing future. Hosted by Cyndi Greenglass and Ruth Stevens, Horizons is a podcast dedicated to looking ahead to the new ideas, technologies, tools and strategies that are emerging to help marketers navigate over the marketing horizon.
Episodes

Friday Jun 26, 2020
Creating IMC campaigns amidst COVID-19
Friday Jun 26, 2020
Friday Jun 26, 2020
Marketing and communications during a crisis demand flexibility and adaptability. For the West Virginia University Foundation, that was never more apparent than during the height of COVID-19. The Foundation’s IMC team of 4 had to quickly put together two campaigns in less than a month to help raise emergency funding for students hurt by the pandemic.
Read the rest of this entry »
Saturday Nov 16, 2019
Are the Teachings of Trout and Ries Relevant in 2019?
Saturday Nov 16, 2019
Saturday Nov 16, 2019
For decades, marketers have considered the wisdom of Al Ries and Jack Trout to be the gospel of positioning. In their two books, “Positioning: The Battle for Your Mind,” and “Marketing Warfare,” Trout and Ries explained their concept that:
Read the rest of this entry »
Thursday Aug 15, 2019
How Direct Marketing is Redefining Itself as a Digital Force – Susan Jones
Thursday Aug 15, 2019
Thursday Aug 15, 2019
The host is Cyndi Greenglass and the guest is author, professor, and consultant Susan Jones.
There is a continued move toward the integration of direct and digital marketing and the balance of online and offline media. In this episode, we'll talk about trends in database marketing, and how a creative person can uniquely contribute to the use of insights from the database I also want to touch on the current climate regarding consumer privacy concerns.
Read the rest of this entry »
Tuesday Jul 10, 2018
Topics and Trends in Direct and Digital Marketing
Tuesday Jul 10, 2018
Tuesday Jul 10, 2018
Today we will discuss the continued move toward the integration of direct and digital marketing and the balance of online and offline media focused on the consumer. We'll talk about trends in database marketing, and how a creative person can uniquely contribute to the use of insights from the database I also want to touch on the current climate regarding consumer privacy concerns. Host is Cyndi Greenglass.
Read the rest of this entry »