How Direct Marketing is Redefining Itself as a Digital Force – Susan Jones
August 15, 2019
The host is Cyndi Greenglass and the guest is author, professor, and consultant Susan Jones.
There is a continued move toward the integration of direct and digital marketing and the balance of online and offline media. In this episode, we'll talk about trends in database marketing, and how a creative person can uniquely contribute to the use of insights from the database I also want to touch on the current climate regarding consumer privacy concerns.
