WVU Marketing Communications Today
What is Guest Posting and Why You Should Start Using it for Your Brand

What is Guest Posting and Why You Should Start Using it for Your Brand

April 22, 2021

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Learn about the power of guest posting (guest blogging) and why it's an important tool for marketers of all levels to utilize. Use it for brand recognition, building backlinks to your site, sharing your knowledge and expertise on certain topics, and increasing your trustworthiness in your business niche. Discover why it's valuable for freelancers and solopreneurs to implement as well! Join Rebecca Reynoso, Senior Editor + Guest Post Program Manager at G2 for "What is Guest Posting and Why You Should Start Using it for Your Brand" on the WVU Marketing Communications Today podcast.

About our Guest:

Rebecca Reynoso is the Senior Editor and Guest Post Program Manager at G2. She also works as a freelance editor and writer for a few small- and medium-sized tech companies, including Sales Hacker, Nextiva, and Databox. Outside of work, Rebecca enjoys watching hockey, cooking, and spending time with her family and cat.


WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

Keeping Your Attention: Why Understanding Your Audience in the Digital Age is Still Underrated

Keeping Your Attention: Why Understanding Your Audience in the Digital Age is Still Underrated

March 4, 2021

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With the golden age of social media and digital marketing in full swing, the competition for consumers’ attention is fierce. To stay relevant, marketers must understand the changing needs and preferences of their audience and adapt their strategies accordingly. We’ll discuss the importance of innovating to keep your audience’s attention, how to evaluate your tactics to avoid outdated practices and how to maintain your brand values as you evolve your strategy.

About our Guest:

A 2017 graduate of West Virginia University’s Integrated Marketing Communications Master of Science program, Isaac Mei is an energetic and passionate digital marketer, brand manager, and content creator with nearly a decade of experience in marketing for education and non-profits. Isaac is passionate about helping brands develop a better understanding for their audiences and creating content tailored to provide value to them.

Isaac is currently the associate social media strategist for Pew Research Center in Washington, D.C., where he is responsible for components of the Center’s overall social media presence and innovation on new and up-and-coming digital platforms.


WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

The Power of Diversity in Communications and Media

The Power of Diversity in Communications and Media

February 18, 2021

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This session focuses on the intersection of diversity in communications and newsrooms around the country and how the shifting demographics of the United States play a big role in this. When diversity is not prioritized we miss out on effectively convening our desired messages. Effective communications can impact policy decisions, brand perception, product marketing, civic engagement and much more. We must harness the power of diversity to determine how and what we communicate.

Toyin is an experienced communications and media relations professional who is passionate about using her skills to help organizations shape public opinion and drive policy changes to build more equitable societies.

 


WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

Why You (Yes, You) Need A Personal Brand

Why You (Yes, You) Need A Personal Brand

February 4, 2021

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Personal brands aren't just for online lifestyle influencers. In fact, personal brands have been a key part of professional networking forever! And if you've ever met anyone, guess what: you've already got one. We'll discuss personal branding in the professional sphere, and how to take control of yours so that you're known and remembered for the right things. 

Join Christine Gritmon as she empowers small business owners and solopreneurs to tell their own stories on social media. You CAN do it – she’ll teach you how! She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly live show.

 


WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

Your Career Post-Pandemic: How to Reset, Refocus and Level Up

Your Career Post-Pandemic: How to Reset, Refocus and Level Up

January 7, 2021

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Did your career and professional development take a back seat to the many demands and evolving priorities in 2020? What does the future of work look like for marcom professionals, and how can you adapt – and thrive – in this new environment? Whether you’re trying to land your next gig, expand your network or get serious about professional development in the New Year – join industry veteran and career enthusiast, Bridgette Borst Ombres for a discussion on personal branding and how to get refocused on your career goals.

 

About Amy's Guest: 

Bridgette Borst Ombres is a former TV news reporter turned PR and marketing professional with nearly 15 years’ experience working in communications across agency, corporate and nonprofit. Bridgette has media trained more than 350 spokespeople for organizations around the country and has consulted for brands such as Google, Angry Birds, Vestas, Boy Scouts of America and Earth Day Network.

Bridgette owns The Commsultant, a boutique PR agency specializing in communications planning, thought leadership and media strategy. 

Through the years, Bridgette has worked to place hundreds of students and young professionals in internships and jobs. She is passionate about mentoring and professional development.
 
Based in Pittsburgh, Pennsylvania, Bridgette lives with her husband, David and three-year-old daughter, Brielle. 

 


WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

Selling Stories in a Digital World

Selling Stories in a Digital World

November 18, 2020

Sukhi Sahni on WVU Marketing Communications Today hosted by Amy teller

 

The use of digital advertising has been on the rise and has seen continuous growth despite these unprecedented times. How do you stand out in a crowded digital space? Storytelling. Join Sukhi Sahni, head of corporate communications at Capital One as she discusses how to sell stories in a digital world.

 

About Amy's Guest:

Sukhi is passionate about reframing relationships between brands and their customers and consumers, prizing purpose, authenticity, poignancy, and connected conversation above all things. She believes that powerful storytelling is at the heart of good communication and draws on her training as a broadcast journalist to extract truths, push boundaries and challenge the status quo. Sukhi deeply values the relationships she’s built and cultivated over the years with journalists, bloggers and influencers - relationships that are core to the storytelling process.

Sukhi brings the energy of new practitioner with the finesse and fearlessness of a veteran to her daily practice. She currently holds the position of Senior Director of
Communications at Capital One and was recently recognized by The Holmes Report a global communications leader through the “Global Innovator 25 Award” and a top woman in PR through the “Top Women in PR Award”.

 


WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

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