WVU Marketing Communications Today
Your Career Post-Pandemic: How to Reset, Refocus and Level Up

Your Career Post-Pandemic: How to Reset, Refocus and Level Up

January 7, 2021

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Did your career and professional development take a back seat to the many demands and evolving priorities in 2020? What does the future of work look like for marcom professionals, and how can you adapt – and thrive – in this new environment? Whether you’re trying to land your next gig, expand your network or get serious about professional development in the New Year – join industry veteran and career enthusiast, Bridgette Borst Ombres for a discussion on personal branding and how to get refocused on your career goals.

 

About Amy's Guest: 

Bridgette Borst Ombres is a former TV news reporter turned PR and marketing professional with nearly 15 years’ experience working in communications across agency, corporate and nonprofit. Bridgette has media trained more than 350 spokespeople for organizations around the country and has consulted for brands such as Google, Angry Birds, Vestas, Boy Scouts of America and Earth Day Network.

Bridgette owns The Commsultant, a boutique PR agency specializing in communications planning, thought leadership and media strategy. 

Through the years, Bridgette has worked to place hundreds of students and young professionals in internships and jobs. She is passionate about mentoring and professional development.
 
Based in Pittsburgh, Pennsylvania, Bridgette lives with her husband, David and three-year-old daughter, Brielle. 

 


WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

Selling Stories in a Digital World

Selling Stories in a Digital World

November 18, 2020

Sukhi Sahni on WVU Marketing Communications Today hosted by Amy teller

 

The use of digital advertising has been on the rise and has seen continuous growth despite these unprecedented times. How do you stand out in a crowded digital space? Storytelling. Join Sukhi Sahni, head of corporate communications at Capital One as she discusses how to sell stories in a digital world.

 

About Amy's Guest:

Sukhi is passionate about reframing relationships between brands and their customers and consumers, prizing purpose, authenticity, poignancy, and connected conversation above all things. She believes that powerful storytelling is at the heart of good communication and draws on her training as a broadcast journalist to extract truths, push boundaries and challenge the status quo. Sukhi deeply values the relationships she’s built and cultivated over the years with journalists, bloggers and influencers - relationships that are core to the storytelling process.

Sukhi brings the energy of new practitioner with the finesse and fearlessness of a veteran to her daily practice. She currently holds the position of Senior Director of
Communications at Capital One and was recently recognized by The Holmes Report a global communications leader through the “Global Innovator 25 Award” and a top woman in PR through the “Top Women in PR Award”.

 


WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

Addressing Youth & Social Justice with Digital Media

Addressing Youth & Social Justice with Digital Media

September 28, 2020

Eric Saninocencio on WVU Marketing Communications Today with Amy Teller

 

With the changes in digital consumption behaviors and the rise in social justice, how do marketers reach a younger audience while also bringing light to what needs addressed in this critical time? Join Eric SanInocencio, Associate Commissioner of Strategic Digital Media, as he discusses successful tactics used by the ACC and how the industry is addressing social justice in 2020.

 

About Amy's Guest:

Eric SanInocencio joins the Reed College of Media team with over 12 years of social and digital experience, having worked at both the professional and collegiate sporting ranks during his career. He currently serves as the Associate Commissioner for Strategic Digital Media for the Atlantic Coast Conference, where he oversees the league’s digital and social platform, and serves as a liaison to the conference’s members institutions and the ACC Network. Working with the league’s digital teams, the ACC has created numerous long form digital projects that have aired on the linear ACC Network.

Prior to joining the ACC, SanInocencio served as the Senior Director of Digital for the NFL’s Houston Texans, where his team was awarded several honors. The Texans became the first team in the NFL to ever win a Shorty For Social Good Award, as they were recognized for their groundbreaking #TexansCare campaign, which encouraged fans of the team to volunteer their time in the Houston community. Upon taking over the Texans’ media channels, the website vaulted from the bottom third of the NFL in major metric categories to the top twenty-five percent.

 

 


WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel

West Virginia University   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

Pandemic Pivots

Pandemic Pivots

August 23, 2020

Katie Gilstrap, Assistant Professor of Marketing VCU

Katie Gilstrap is the founder of The Barre Boutique, a studio fitness center (recently sold to the Richmond Ballet), is a faculty member at Virginia Commonwealth University and serves as an adjunct instructor at the University of Richmond at the undergraduate, graduate and executive levels as well as at The College of William and Mary in the Online MBA program. Her teaching areas include marketing principles, marketing strategy, marketing research, services marketing, retailing and communications; and she regularly advises MBA thesis projects aimed at solving strategic dilemmas for locally headquartered companies.

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