WVU Marketing Communications Today
Concept Development in IMC: Nothing Just Hits You Out of the Blue

Concept Development in IMC: Nothing Just Hits You Out of the Blue

June 14, 2020

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Content marketing is based on research and data management, of course, but then what? Where do our Big Ideas come from?

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Virtually Relevant: How to Produce Large Scale Public Gatherings Online

Virtually Relevant: How to Produce Large Scale Public Gatherings Online

May 31, 2020

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Remaining Virtually Relevant: When you’re in the business of producing large scale public gatherings, how do you take everything online?

On March 15 the CDC issued guidance related to large events and mass gatherings which specifically included examples like festivals, parades, concerts, and sporting events. That guidance was basically the beginning of the widespread cancellation or postponement of events around the country due to concerns around the spread of the highly infectious COVID-19 virus.  Read the rest of this entry »

Trends in Digital Media, and How Does a 132-year-old Brand Stay Relevant?

Trends in Digital Media, and How Does a 132-year-old Brand Stay Relevant?

May 3, 2020

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National Geographic was founded in 1888. When its magazine editor first introduced photographs in its monthly publication, 2 board members resigned in protest, saying photos essentially dumbed down the content. But today, National Geographic is the #1 media brand in followers on Instagram. And while magazines are shuttered almost every month, National Geographic’s print version remains on newsstands and is published worldwide in nearly 40 languages.

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Big Data, Big Tech, Big Measurement - How the complexity of measuring media balances art and science.

Big Data, Big Tech, Big Measurement - How the complexity of measuring media balances art and science.

March 28, 2020

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The media landscape has increased in complexity and the ability to reach consumers in a variety of different ways. In this podcast, we will look at the different approaches that exist in the industry, the balance of art and science in these approaches and how a blend of these methods can help an advertiser get a clearer picture of how consumers are engaging with your brand.


WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel

West Virginia University   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

Marketing Rebellion with Mark Schaefer

Marketing Rebellion with Mark Schaefer

February 21, 2020

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Technology has created new ways to help customers discover, share and discuss their favorite products. In fact, most of our marketing is occurring without us. Today, the customers are the marketing department. We can’t buy our way into these conversations, We have to earn our way in with a new business approach that appeals to constant human truths. The businesses of the past were built on advertising impressions. Today, they are built on human impressions that help customers believe, belong and find meaning. It’s time for a rebellious new approach and Mark Schaefer is your guide with an entertaining new book that is instructive, inspiring and filled with actionable ideas and insights.

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Be the real deal: Audacious Authenticity in an age of contrived reality

Be the real deal: Audacious Authenticity in an age of contrived reality

September 24, 2019

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How do we build sustainable relationships with customers today? We communicate genuine value and an enduring message of dependability. This often sounds nice and improbable these days. Authenticity is hardly intuitive, and it is easily missed as we multitask and try to get ahead of the curve. Authenticity is also critically important to breed deep-rooted trust, loyalty, respect and integrity. Being audacious means being intentional and rigorous to the craft of being authentic in how any organization and product is presented to its target market.

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