WVU Marketing Communications Today
Moving Forward with In Person Meetings

Moving Forward with In Person Meetings

October 16, 2020

Moving Forward with in Person Meetings

How do we move forward with in-person meetings safely? During this conversation, we will delve into ways to plan and execute events during the COVID pandemic. What questions should we be asking and what are some things we can all do to ensure safe meetings. Join Heidi Nizowitz, Director of Convention Services at Mandalay Bay, to learn how event planners are overcoming obstacles in today’s environment.


WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel

West Virginia University   Funnel Radio Podcast Channel by the Funnel Media Group, LLC


How marketers are reinventing collaboration during this pandemic

How marketers are reinventing collaboration during this pandemic

September 11, 2020

Xenia Muntean, CEO Planable

 
COVID-19 has forced marketing teams to rapidly adapt their communication and operational strategies to a work from home environment. With these highly collaborative teams forced to adapt to virtual methods how do they preserve productivity and inspire creativity? Join special guest Xenia Muntean, CEO of Planable, for a discussion about how effective teams are overcoming obstacles and achieving great success in a world of forced innovation and adaption.

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How Podcasting Took Me From Marketer to CEO

How Podcasting Took Me From Marketer to CEO

August 16, 2020

Lindsay Tjepkema is a guest on WVUMCToday.

Lindsay Tjepkema is a 2016 alum of the WVU IMC master's program and has spent nearly twenty years in B2B marketing. In 2018, as the VP of Brand and Content at a global enterprise SaaS company, she launched a podcast as part of the brand's integrated marketing strategy. That podcast would not only make a big impact on the brand, but would forever change the trajectory of Lindsay's career.

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Concept Development in IMC: Nothing Just Hits You Out of the Blue

Concept Development in IMC: Nothing Just Hits You Out of the Blue

June 14, 2020

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Content marketing is based on research and data management, of course, but then what? Where do our Big Ideas come from?

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Virtually Relevant: How to Produce Large Scale Public Gatherings Online

Virtually Relevant: How to Produce Large Scale Public Gatherings Online

May 31, 2020

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Remaining Virtually Relevant: When you’re in the business of producing large scale public gatherings, how do you take everything online?

On March 15 the CDC issued guidance related to large events and mass gatherings which specifically included examples like festivals, parades, concerts, and sporting events. That guidance was basically the beginning of the widespread cancellation or postponement of events around the country due to concerns around the spread of the highly infectious COVID-19 virus.  Read the rest of this entry »

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