WVU Marketing Communications Today
Virtually Relevant: How to Produce Large Scale Public Gatherings Online

Virtually Relevant: How to Produce Large Scale Public Gatherings Online

May 23, 2020

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Remaining Virtually Relevant: When you’re in the business of producing large scale public gatherings, how do you take everything online?

On March 15 the CDC issued guidance related to large events and mass gatherings which specifically included examples like festivals, parades, concerts, and sporting events. That guidance was basically the beginning of the widespread cancellation or postponement of events around the country due to concerns around the spread of the highly infectious COVID-19 virus. In addition to all of the economic, cultural, and psychological impact that this global pandemic is having across the world, it is no less landmark and potentially devastating for the live event industry and its related businesses. So where does that industry go next? What has been the response and the initial impact and where do we go from here? In this podcast, we will discuss how one 65-year-old nonprofit organization that produces live events and is connected to the largest attended single-day sporting event in the world is navigating this new reality, leading with marketing and communications approaches and finding relevance via a virtual landscape.

About Cyndi's guest:

Mr. Bob Bryant has been Chief Executive Officer and President of 500 Festival Inc since 2013 and is only the 4th person in that position in the 58-year history of the organization. Mr. Bryant is a veteran sports management executive having served as Tournament Director of the ATP Tour BB&T Atlanta Open and in executive positions with the USTA, professional hockey, and the Arena Football League. He managed his own firm, Team Works Marketing Inc. producing and promoting a variety of events including the US Open SmashZone, Cartoon Network Smash Tennis, USA vs. Russia Hockey Exhibitions, ACC vs. Big East Basketball Challenge and the IHL All-Star Game. He also spent five years at Turner Broadcasting and the Cartoon Network, mostly as Vice President of the Off-Channel Commerce department, where he promoted and monetized new animation brands like the Powerpuff Girls and managed NASCAR and tennis-related programs. The 500 Festival produces over 50 events and programs for over 500,000 people annually as it celebrates the heritage and traditions of the Indianapolis 500 race and enriches the lives of the citizens of
Indiana. Marquis events include the OneAmerica 500 Festival Mini-Marathon, the nation’s largest half-marathon race, and the IPL 500 Festival Parade, one of the oldest and most prestigious parades in the country which is broadcast nationally and locally and attended by over 300,000 people.
Bryant currently resides in Carmel, Indiana with his wife and three boys.


WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel

West Virginia University   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

Trends in Digital Media, and How Does a 132-year-old Brand Stay Relevant?

Trends in Digital Media, and How Does a 132-year-old Brand Stay Relevant?

May 3, 2020

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National Geographic was founded in 1888. When its magazine editor first introduced photographs in its monthly publication, 2 board members resigned in protest, saying photos essentially dumbed down the content. But today, National Geographic is the #1 media brand in followers on Instagram. And while magazines are shuttered almost every month, National Geographic’s print version remains on newsstands and is published worldwide in nearly 40 languages.

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Big Data, Big Tech, Big Measurement - How the complexity of measuring media balances art and science.

Big Data, Big Tech, Big Measurement - How the complexity of measuring media balances art and science.

March 28, 2020

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The media landscape has increased in complexity and the ability to reach consumers in a variety of different ways. In this podcast, we will look at the different approaches that exist in the industry, the balance of art and science in these approaches and how a blend of these methods can help an advertiser get a clearer picture of how consumers are engaging with your brand.


WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel

West Virginia University   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

Be the real deal: Audacious Authenticity in an age of contrived reality

Be the real deal: Audacious Authenticity in an age of contrived reality

September 24, 2019

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How do we build sustainable relationships with customers today? We communicate genuine value and an enduring message of dependability. This often sounds nice and improbable these days. Authenticity is hardly intuitive, and it is easily missed as we multitask and try to get ahead of the curve. Authenticity is also critically important to breed deep-rooted trust, loyalty, respect and integrity. Being audacious means being intentional and rigorous to the craft of being authentic in how any organization and product is presented to its target market.

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How UX Design Can be the Link Between Old and New Technologies

How UX Design Can be the Link Between Old and New Technologies

September 14, 2019

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Most of the discussion about user experience (UX) design is focused on new products, but UX design is actually the link between old and new technology.  In this episode of Marketing Communications Today, Molly Gilmore, the owner of Blue Genes Media, talks about challenges she faces as a UX designer and the technologies associated with it. She’ll discuss the latest UX research and design techniques and what she sees for the future of UX.  

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WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel

West Virginia University   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

Why Most SEO Initiatives Fail and How to Get Marketing and Web Dev Teams on the Same Page

Why Most SEO Initiatives Fail and How to Get Marketing and Web Dev Teams on the Same Page

June 19, 2019

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Today’s guest on WVU Marketing Communications Today is Laurie Beasley, co-founder, and president of Beasley Direct and Online Marketing, Inc. She and host, Cyndi Greenglass, will be discussing search engine optimization (SEO) best practices and challenges, including what prompts an SEO audit. After the break, they will dive deeper into Google rankings and what web development teams need to know to get it right, as well as the new requirement for newly registered domains to have mobile-first designed pages. 

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