WVU Marketing Communications Today
Be the real deal: Audacious Authenticity in an age of contrived reality

Be the real deal: Audacious Authenticity in an age of contrived reality

September 24, 2019

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How do we build sustainable relationships with customers today? We communicate genuine value and an enduring message of dependability. This often sounds nice and improbable these days. Authenticity is hardly intuitive, and it is easily missed as we multitask and try to get ahead of the curve. Authenticity is also critically important to breed deep-rooted trust, loyalty, respect and integrity. Being audacious means being intentional and rigorous to the craft of being authentic in how any organization and product is presented to its target market.

The ‘Audacious Authenticity superpower’ amplifies and accelerates engagement, surpasses goals and drives sustainable impact. It works in private, public and nonprofit sectors, and in legacy institutions as well as start-up ventures. This art form is built on seven tested and proven core competencies that have been refined over 20+ years of practice in the field of grassroots community engagement and education with particular focus on Millennial and GenZ trends.

About our guest:

Tamara Rebick is the Founder and Chief Experience Officer (CXO) of CORIPHERY Holistic Consulting Solutions, a boutique consulting firm that delivers strategic solutions to the non-profit, education and community/social sectors. An eternal optimist, she advocates for organizational wellness and is passionate about challenging the status quo through “respectful disruption”. Advising executives, educators and community leaders on where are the young people? Tamara consults and advises on strategies connected to participant engagement, organizational capacity-building, and culture design.

She believes the key to success is in creating transformative impact through relevant, inclusive and authentic encounters. Merging her passion for experiential education with workplace learning, Tamara speaks on a range of topics and facilitates interactive professional development workshops for audiences ranging from teen through adult. Tamara is also a strategic thought partner and mentor for early, mid and senior-career professionals, many of whom are former students and colleagues. 

Leveraging 20+ years in the education sector, Tamara draws on her experience working closely with Millennial and GenZ demographics in formal, experiential and informal settings. Tamara holds an M.Ed in Adult Education and Community Development from the University of Toronto, certificates in Experiential Education, Adaptive Leadership, Coaching and Storytelling for Change, and has been trained in Design Thinking.

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WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel

West Virginia University   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

How UX Design can be the Link Between Old and New Technologies

How UX Design can be the Link Between Old and New Technologies

September 14, 2019

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Most of the discussion about user experience (UX) design is focused on new products, but UX design is actually the link between old and new technology.  In this episode of Marketing Communications Today, Molly Gilmore, the owner of Blue Genes Media, talks about challenges she faces as a UX designer and the technologies associated with it. She’ll discuss the latest UX research and design techniques and what she sees for the future of UX.  

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WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel

West Virginia University   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

Why Most SEO Initiatives Fail and How to Get Marketing and Web Dev Teams on the Same Page

Why Most SEO Initiatives Fail and How to Get Marketing and Web Dev Teams on the Same Page

June 19, 2019

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Today’s guest on WVU Marketing Communications Today is Laurie Beasley, co-founder, and president of Beasley Direct and Online Marketing, Inc. She and host, Cyndi Greenglass, will be discussing search engine optimization (SEO) best practices and challenges, including what prompts an SEO audit. After the break, they will dive deeper into Google rankings and what web development teams need to know to get it right, as well as the new requirement for newly registered domains to have mobile-first designed pages. 

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How do sports and autism play the right roles together?

How do sports and autism play the right roles together?

April 10, 2019

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In the years since the autism diagnosis rate has skyrocketed to breathtaking heights, the worlds of sports and autism have bonded for a strong, symbiotic relationship.

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Data-driven marketing strategies to support community engagement

Data-driven marketing strategies to support community engagement

March 13, 2019

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A solid community marketing plan is an important tool for any marketer. It allows you to create a network of consumers that want to engage with your product and it organically exposes your brand in a way that feels authentic.

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Moneyball for Brands Meet eSports – You Have Met Your Match

Moneyball for Brands Meet eSports – You Have Met Your Match

February 13, 2019

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If you thought you understood consumer branding, think again.

If you thought that gaming was for kids, think again.

If you want to understand how to harness the buying power of the next generation of consumers, listen in and fasten your seat belt.

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