WVU Marketing Communications Today
Navigating the Giving Season

Navigating the Giving Season

November 25, 2020

Leandra Covis hosted by Cyndi Greenglass on WVU Marketing Communications Today

 

The holidays are here and it’s a time of giving. How do marketers plan for this season as they work on fundraising? Leandra Clovis joins us to discuss how she is navigating the giving season in her work as Senior Director, Walk to End Alzheimer’s at the Alzheimer’s Association, Central and North Florida where she manages the development and implementation of peer-to-peer fundraising campaigns.

 

About Cyndi's Guest:

Leandra Clovis has nearly a decade of experience working with national nonprofit organizations, which she brings to her current role as Senior Director of Walk to End Alzheimer’s for the Alzheimer’s Association in Central and North Florida. 

In her current role, she manages the development and implementation of the Central and North Florida Chapter’s peer-to-peer fundraising campaigns, including Walk to End Alzheimer's, The Longest Day (DIY) and RivAlz football games. As the strategic lead for the team, she manages the overall plan to achieve revenue goals by developing communication plans, creating best practices, and coaching staff. She works cross-departmentally to ensure that goals are met collaboratively. Annually, these three fundraising programs are responsible for nearly $2 million dollars in revenue for the Association. Since 2018, her strategies have helped to increase fundraising revenue for the chapter Walk to End Alzheimer’s program by 14%. She currently sits on the Walk National Leadership Council for the Association helping to draft materials and best practices to guide walks nationwide

 


WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

Powering the Touchless Economy

Powering the Touchless Economy

November 5, 2020

Rodney Williams, Chief Commercial Officer, LISNR

As COVID-19 propels society into a new digital revolution, the entire world is seeking new ways to create connections and innovate at a distance. The future of a "touchless" or "low-touch" world is becoming increasingly more necessary as we settle into the "new normal." Rodney Williams, COO of LISNR, provides insight into how technology is empowering connection, safeguarding society, and creating new opportunities for business managers and marketers.

 


WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

Moving Forward with In Person Meetings

Moving Forward with In Person Meetings

October 16, 2020

Moving Forward with in Person Meetings

How do we move forward with in-person meetings safely? During this conversation, we will delve into ways to plan and execute events during the COVID pandemic. What questions should we be asking and what are some things we can all do to ensure safe meetings. Join Heidi Nizowitz, Director of Convention Services at Mandalay Bay, to learn how event planners are overcoming obstacles in today’s environment.

 


WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 


How marketers are reinventing collaboration during this pandemic

How marketers are reinventing collaboration during this pandemic

September 11, 2020

Xenia Muntean, CEO Planable

 
COVID-19 has forced marketing teams to rapidly adapt their communication and operational strategies to a work from home environment. With these highly collaborative teams forced to adapt to virtual methods how do they preserve productivity and inspire creativity? Join special guest Xenia Muntean, CEO of Planable, for a discussion about how effective teams are overcoming obstacles and achieving great success in a world of forced innovation and adaption.

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How Podcasting Took Me From Marketer to CEO

How Podcasting Took Me From Marketer to CEO

August 16, 2020

Lindsay Tjepkema is a guest on WVUMCToday.

Lindsay Tjepkema is a 2016 alum of the WVU IMC master's program and has spent nearly twenty years in B2B marketing. In 2018, as the VP of Brand and Content at a global enterprise SaaS company, she launched a podcast as part of the brand's integrated marketing strategy. That podcast would not only make a big impact on the brand, but would forever change the trajectory of Lindsay's career.

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Concept Development in IMC: Nothing Just Hits You Out of the Blue

Concept Development in IMC: Nothing Just Hits You Out of the Blue

June 14, 2020

Larry-Stoltz-podcast-twitter-card.jpg

Content marketing is based on research and data management, of course, but then what? Where do our Big Ideas come from?

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