WVU Marketing Communications Today
Moneyball for Brands Meet eSports – You Have Met Your Match

Moneyball for Brands Meet eSports – You Have Met Your Match

February 13, 2019

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If you thought you understood consumer branding, think again.

If you thought that gaming was for kids, think again.

If you want to understand how to harness the buying power of the next generation of consumers, listen in and fasten your seat belt.

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Turning Statistics Into a Story

Turning Statistics Into a Story

January 23, 2019

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Everyone has a story.  You just need to know where to look to find a good one. Today the news viewer is inundated with click-bait, push alerts, infographics, and snappy headlines. The challenge for journalists today is to engage viewers to watch, read, or listen to a story where they can spend more than 30-seconds digesting the information. In this podcast, we will hear how data gathering is used specifically with WBNS 10TV’s CrimeTracker 10 franchise. Our guest is morning news anchor, Angela An and our host is Cyndi Greenglass.

 

How A Crime Reporter Uses Data to Reveal the Truth

How A Crime Reporter Uses Data to Reveal the Truth

January 23, 2019

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Ohio Crime Tracker journalist, Angela An, reveals how data exposes real, and sometimes very different stories.  

Everyone has a story. You just need to know where to look to find a good one. Today the news viewer is inundated with click-bait, push alerts, infographics, and snappy headlines. The challenge for journalists today is to engage viewers to watch, read, or listen to a story where they can spend more than 30-seconds digesting the information.

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Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC)

Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC)

November 28, 2018

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Today host, Cyndi Greenglass welcomes Larry Stultz. Some of what they are covering in this episode includes defining what is “creativity” in advertising and marketing.

Are there any dependable creative thinking triggers and inspiration techniques?

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Social Media Metrics: Skinny Version

Social Media Metrics: Skinny Version

August 15, 2018

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In our efforts to measure everything, some marketers believe social media metrics are evasive enough to not even try to measure the results. 

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Integrated and Data-Driven Marketing at Integrate WV 2018

Integrated and Data-Driven Marketing at Integrate WV 2018

August 1, 2018

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WVU Marketing Communications hosts Cyndi Greenglass and Mathew Cummings will interview faculty at the INTEGRATEconference offered by the WVU Reed College of Media. INTEGRATE has  hundreds of current and emerging thought leaders attending each year to share the latest trends and best practices shaping the IMC world.

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