WVU Marketing Communications Today
PR and Data: How to Use Data to Define and Refine Your Strategy

PR and Data: How to Use Data to Define and Refine Your Strategy

May 15, 2019

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There is a saying amongst PR practitioners that all coverage is good coverage. That may have been true when media outlets could be counted on one’s two hands but today, if you aren’t reaching the right audience with the right message at the right time, you might as well be yelling into the Grand Canyon. 

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