WVU Marketing Communications Today
From IRL to URL: Connected Communications for College Students

From IRL to URL: Connected Communications for College Students

May 11, 2020

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Graduating seniors in communications and marketing are facing the daunting prospect of trying to enter the job market during the COVID-19 pandemic. This will not be an easy task. Nearly 4 million students in the US are set to graduate this year in spring 2020. With the world in crisis and uncertainty ahead, the environment continues to be dynamic and fluid. While we can’t predict what the future holds for students and graduates in the short-term, we can help prepare and equip students with information and tips for their upcoming employment journey.

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How to Manage Corporate Crises - Author Melissa Agnes

How to Manage Corporate Crises - Author Melissa Agnes

December 4, 2019

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With the ease in which a negative event can go viral these days, effective crisis management is a valuable skillset that marketing needs. In this session, Melissa Agnes, a globally recognized and leading expert in crisis management, shares some of her experience in working in the field as well as how she helps professors bring crisis management best practices into their classrooms to help their students build and hone this critical skillset. Her immensely popular book, Crisis Ready is available where fine book sold.

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Staying Social on Social Media with Really Good Content

Staying Social on Social Media with Really Good Content

October 22, 2019

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You need to market your products or services, so go start a Facebook page, right? It’s quick, it’s easy and more importantly, it’s free. But, it isn’t a good strategy. First, we must take a step back and understand the benefit really good content has in building your brand. Then we can identify new ways to efficiently distributing your content, which yes, will include social media. Social media changes daily. In order to keep up, you must understand which social channel is right for you to cultivate a relationship with your audience. For social media success, it’s quality over quantity. It’s also part of the larger strategy that starts with content.

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The Future of Work in Social Media

The Future of Work in Social Media

October 13, 2019

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The social media industry is constantly changing along with the expectations for work. However, experience is one element to the equation to becoming successful in the workplace and industry, but there are some essential skills, best practices, and tips students and young professionals need to grasp in order to be marketable. Dennis Yu will discuss these new expectations, what are the best practices to market yourself using social media, and the future of work in social media.

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Today's episode of WVU Marketing Communications Today is hosted by Karen Freberg from West Virginia University which is a program on the Funnel Radio Channel

West Virginia University   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

Building crisis readiness into the skillsets of students

Building crisis readiness into the skillsets of students

October 7, 2019

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With the ease in which a negative event can go viral these days, effective crisis management is a valuable skillset that students need to bring into the workforce with them. In this session, Melissa Agnes, a globally recognized and leading expert in crisis management, shares some of her experience in working in the field as well as how she helps professors bring crisis management best practices into their classrooms to help their students build and hone this critical skillset.  Her immensely popular book, Crisis Ready is available where fine book sold.