WVU Marketing Communications Today
How to Maximize Your Ability to Persuade  

How to Maximize Your Ability to Persuade  

April 16, 2019

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There isn’t a single complete scientific model of persuasion. Most people, therefore, believe that persuasion is more an art than a science. In addition, most of our attempts to persuade are doomed to fail because the brains of your audience are wired to automatically reject messages that disrupt their attention.

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The Persuasion Code: is there really a part of the brain that decides?

The Persuasion Code: is there really a part of the brain that decides?

September 24, 2018

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Most of our attempts to persuade are doomed to fail because the brains of your audience is wired to automatically reject messages that disrupt their attention. Most people believe that persuasion is more an art than a science because there is not a single complete scientific model of persuasion. In this podcast, we will learn... Read the rest of this entry »

Getting the Full Benefit out of Your Customer Research Data

Getting the Full Benefit out of Your Customer Research Data

May 8, 2018

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Customer experience has become an intrinsic element of every product and service. Data gathered from user research can inform the design process and provide insight to help teams evaluate the quality of the customer experience once the product goes live.

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Living Comfortably with Data

Living Comfortably with Data

April 11, 2018

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Our host, Lee Silverman welcomes Mark Tietbohl. He is a growth strategies advisor and change catalyst at Growth Strategy Advisors. Topics today are about getting comfortable with data.

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