WVU Marketing Communications Today
Are data departments the modern-day renaissance capability?

Are data departments the modern-day renaissance capability?

March 20, 2020

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As data become easier to access, manage, and analyze, the responsibilities of data professionals have changed. Once the wild west of specialization where few companies were really investing in “data” people, today companies are a lot better at democratizing insights and closing the data literacy gap. This shift has resulted in an evolution of the data professional where pivot table gunslingers are a thing of the past and now communication skills are coveted above all else. In this podcast, we will learn what’s expected of data professionals today, what this means for people coming into the industry, and why data departments are the modern-day renaissance capability.

About Matthew's Guest:

Tradd Salvo is a Data Strategy Director at Droga5 in New York. In this role, he works with clients like Harley-Davidson, Under Armour, and HBO to integrate rich insights into every stage of their marketing campaigns.

Some of his responsibilities include measurement, business strategy, consumer insights, and data systems and tool automation.

Before Droga5, Tradd worked for several agencies including Digitas, FCB, Y&R, and W20 Group for clients such as Samsung, the FDA, Warner Bros, and Verizon.

Tradd grew up near Baltimore Maryland and currently resides in New York City. He received a B.S. in advertising from West Virginia University as well as a master’s degree in advertising from the University of Texas at Austin.

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WVU Marketing Communications Today is hosted by Matthew Cummings from West Virginia University which is a program on the Funnel Radio Channel

West Virginia University   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

Content Marketing is Smarter Marketing

Content Marketing is Smarter Marketing

February 29, 2020

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Content marketing can be a powerful tool when you really know your audience and can provide information and insights they need and want. Gennifer Chenault, a content marketing strategist for SOC Telemed, walks us through her creative process and how to use data to measure your successes (and failures). She’ll help you determine if content marketing is right for your organization and, if so, how you can find the subject matter experts who can get at the issues and answer the questions that are important to your consumers.
 
About Gennifer Chenault:
 
Gennifer is an experienced B2B marketing professional in the intersection between healthcare and technology. She is a content marketing strategist for SOC Telemed, an acute telemedicine company in Reston, VA. A true marketing “journeywoman”, Gennifer has held direct response, lead generation, telemarketing, market research, product marketing, and product management roles in small, medium, large and global organizations. She blames this career path on wanting to know everything about everything.

When she’s not writing or editing or distributing content at work, she’s reading thrillers, science fiction or fantasy (or working on her own fantasy trilogy). Gennifer holds a bachelor’s degree in English from West Virginia University and met her husband in an elevator at Summit Hall.

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WVU Marketing Communications Today is hosted by Matthew Cummings from West Virginia University which is a program on the Funnel Radio Channel

West Virginia University   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

Are the Teachings of Trout and Ries Relevant in 2019?

Are the Teachings of Trout and Ries Relevant in 2019?

November 16, 2019

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For decades, marketers have considered the wisdom of Al Ries and Jack Trout to be the gospel of positioning.  In their two books, “Positioning: The Battle for Your Mind,” and “Marketing Warfare,” Trout and Ries explained their concept that:

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You Can Be Fined By the FTC

You Can Be Fined By the FTC

August 20, 2019

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Well before the current frenzy over “tweets gone wild,” Joe Barnes walked into businesses, for-profits, and non-profits, and would ask: “What’s your social media policy?” The usual response was: We don’t have one, or “Go talk to marketing about that.”

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Why Programmatic Media Use Takes Out Advertising Waste

Why Programmatic Media Use Takes Out Advertising Waste

July 24, 2019

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Why Tzeitel Haviland Makes Sense

"Tzeitel Haviland dives deep into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy."

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Digital Technology and Ethical Uncertainties in Strategic Marketing

Digital Technology and Ethical Uncertainties in Strategic Marketing

July 17, 2019

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Digital technologies have transformed the media landscape and are integral to virtually every industry and field, and marketing is no exception. Today, marketers must integrate both the creative aspects of the discipline with more technical aspects. Data-driven marketing strategies have become fundamental to the new marketing model. Emerging technologies have accelerated the speed, reach, and relevancy of marketing campaigns and inadvertently opened a virtual pandora’s box of ethical uncertainties that cause us to call into question issues of privacy versus convenience.

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