WVU Marketing Communications Today
Are the Teachings of Trout and Ries Relevant in 2019?

Are the Teachings of Trout and Ries Relevant in 2019?

November 16, 2019

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For decades, marketers have considered the wisdom of Al Ries and Jack Trout to be the gospel of positioning.  In their two books, “Positioning: The Battle for Your Mind,” and “Marketing Warfare,” Trout and Ries explained their concept that:

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You Can Be Fined By the FTC

You Can Be Fined By the FTC

August 20, 2019

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Well before the current frenzy over “tweets gone wild,” Joe Barnes walked into businesses, for-profits, and non-profits, and would ask: “What’s your social media policy?” The usual response was: We don’t have one, or “Go talk to marketing about that.”

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Why Programmatic Media Use Takes Out Advertising Waste

Why Programmatic Media Use Takes Out Advertising Waste

July 24, 2019

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Why Tzeitel Haviland Makes Sense

"Tzeitel Haviland dives deep into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy."

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Digital Technology and Ethical Uncertainties in Strategic Marketing

Digital Technology and Ethical Uncertainties in Strategic Marketing

July 17, 2019

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Digital technologies have transformed the media landscape and are integral to virtually every industry and field, and marketing is no exception. Today, marketers must integrate both the creative aspects of the discipline with more technical aspects. Data-driven marketing strategies have become fundamental to the new marketing model. Emerging technologies have accelerated the speed, reach, and relevancy of marketing campaigns and inadvertently opened a virtual pandora’s box of ethical uncertainties that cause us to call into question issues of privacy versus convenience.

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Public relations, with journalists, supports the First Amendment

Public relations, with journalists, supports the First Amendment

May 29, 2019

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Today’s guest on WVU Marketing Communications Today is Frank Marra. He and host, Matthew Cummings will be discussing the current state of the public relations field and the biggest challenges practitioners are facing, including ethics, legal issues, and crisis management. After the break, they will dive deeper into diversity in public relations, as well as how practitioners are now receiving the strategy and business expertise they need to be successful in the changing industry.

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Marketing & Issue Advocacy: Leveraging Your Stakeholders on Policy Issues

Marketing & Issue Advocacy: Leveraging Your Stakeholders on Policy Issues

May 22, 2019

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Today's guest on WVU Marketing Comm Today is Chazz Clevinger. He and host, Matthew Cummings will be discussing public policy issues and risks when involving company stakeholders, as well as the challenges when you involve stakeholders in public policy related marketing campaigns. After the break, they'll dive deeper into how marketing professionals work with their colleagues in public affairs or government relations to execute campaigns that achieve measurable impact in terms of customer engagement on policy issues, while also boosting brand loyalty. 

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