WVU Marketing Communications Today
Public relations, with journalists, supports the First Amendment

Public relations, with journalists, supports the First Amendment

May 29, 2019

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Today’s guest on WVU Marketing Communications Today is Frank Marra. He and host, Matthew Cummings will be discussing the current state of the public relations field and the biggest challenges practitioners are facing, including ethics, legal issues, and crisis management. After the break, they will dive deeper into diversity in public relations, as well as how practitioners are now receiving the strategy and business expertise they need to be successful in the changing industry.

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Marketing & Issue Advocacy: Leveraging Your Stakeholders on Policy Issues

Marketing & Issue Advocacy: Leveraging Your Stakeholders on Policy Issues

May 22, 2019

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Today's guest on WVU Marketing Comm Today is Chazz Clevinger. He and host, Matthew Cummings will be discussing public policy issues and risks when involving company stakeholders, as well as the challenges when you involve stakeholders in public policy related marketing campaigns. After the break, they'll dive deeper into how marketing professionals work with their colleagues in public affairs or government relations to execute campaigns that achieve measurable impact in terms of customer engagement on policy issues, while also boosting brand loyalty. 

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IMC or ICM?

IMC or ICM?

February 25, 2019

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Twenty years ago, communications was a sub-category in PR. In the 1980s and 1990s, PR professionals spent their working hours on crisis communications, employee communications, shareholder communications, marketing communications, etc. These were targeted, specialized forms of PR.

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Brands in Motion: How to Evolve Using a Value and Data-driven Approach

Brands in Motion: How to Evolve Using a Value and Data-driven Approach

November 6, 2018

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In this podcast, listeners will take away practical guidance on cultivating a unique brand identity in the modern landscape. Emphasizing the importance of being a brand "leader" instead of a "manager," Dan Hill, CEO of Hill impact, offers valuable tips to modern branding strategies using data-driven insights without losing sight of organizational value.

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Treat Data Like a Team Member in Order to Succeed

Treat Data Like a Team Member in Order to Succeed

October 9, 2018

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Tune in Thursday, 12:30 PM Pacific and join host, Matthew Cummings and his guest, Leo Morejon, Co-founder, Managing Partner of Dog & Pony. Some of what will be discussed in this episode includes: 

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Top 3 ways data impacts the creative process + 3 tips on how to help your creative career

Top 3 ways data impacts the creative process + 3 tips on how to help your creative career

September 12, 2018

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Host Matthew Cummings speaks with award-winning designer and creative director Nathan Pieratt about the three ways data impacts the creative process: it informs, it adds complexity and it uncovers insights. Pieratt shares stories from his more than 15 years of industry experience to illustrate how data helps determine the right channels, audience segments and messaging. While adding complexity and time to the creative process, data can uncover behaviors that lead to more insights…making the extra time and effort well worth it.

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