WVU Marketing Communications Today
Digital Technology and Ethical Uncertainties in Strategic Marketing

Digital Technology and Ethical Uncertainties in Strategic Marketing

July 17, 2019

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Digital technologies have transformed the media landscape and are integral to virtually every industry and field, and marketing is no exception. Today, marketers must integrate both the creative aspects of the discipline with more technical aspects. Data-driven marketing strategies have become fundamental to the new marketing model. Emerging technologies have accelerated the speed, reach, and relevancy of marketing campaigns and inadvertently opened a virtual pandora’s box of ethical uncertainties that cause us to call into question issues of privacy versus convenience.

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Public relations, with journalists, supports the First Amendment

Public relations, with journalists, supports the First Amendment

May 29, 2019

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Today’s guest on WVU Marketing Communications Today is Frank Marra. He and host, Matthew Cummings will be discussing the current state of the public relations field and the biggest challenges practitioners are facing, including ethics, legal issues, and crisis management. After the break, they will dive deeper into diversity in public relations, as well as how practitioners are now receiving the strategy and business expertise they need to be successful in the changing industry.

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Marketing & Issue Advocacy: Leveraging Your Stakeholders on Policy Issues

Marketing & Issue Advocacy: Leveraging Your Stakeholders on Policy Issues

May 22, 2019

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Today's guest on WVU Marketing Comm Today is Chazz Clevinger. He and host, Matthew Cummings will be discussing public policy issues and risks when involving company stakeholders, as well as the challenges when you involve stakeholders in public policy related marketing campaigns. After the break, they'll dive deeper into how marketing professionals work with their colleagues in public affairs or government relations to execute campaigns that achieve measurable impact in terms of customer engagement on policy issues, while also boosting brand loyalty. 

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IMC or ICM?

IMC or ICM?

February 25, 2019

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Twenty years ago, communications was a sub-category in PR. In the 1980s and 1990s, PR professionals spent their working hours on crisis communications, employee communications, shareholder communications, marketing communications, etc. These were targeted, specialized forms of PR.

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Brands in Motion: How to Evolve Using a Value and Data-driven Approach

Brands in Motion: How to Evolve Using a Value and Data-driven Approach

November 6, 2018

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In this podcast, listeners will take away practical guidance on cultivating a unique brand identity in the modern landscape. Emphasizing the importance of being a brand "leader" instead of a "manager," Dan Hill, CEO of Hill impact, offers valuable tips to modern branding strategies using data-driven insights without losing sight of organizational value.

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Treat Data Like a Team Member in Order to Succeed

Treat Data Like a Team Member in Order to Succeed

October 9, 2018

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Tune in Thursday, 12:30 PM Pacific and join host, Matthew Cummings and his guest, Leo Morejon, Co-founder, Managing Partner of Dog & Pony. Some of what will be discussed in this episode includes: 

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