WVU Marketing Communications Today
Event Planning During the Current Health Crisis

Event Planning During the Current Health Crisis

August 9, 2020

Deidre West, Director of Special Events and Celebrity Relations at Children's Health Fund

Due to the current global health crisis and concerns around the spread of COVID-19, events, both large and small have been canceled across the United States. Where does the industry go from here? How has event planning changed and adapted? In this podcast, Deidre West, director of special events and celebrity relations at the Children’s Health Fund, will discuss her experience navigating this new reality.

Deidre West

DIRECTOR OF SPECIAL EVENTS AND CELEBRITY RELATIONS FOR CHILDREN’S HEALTH FUND

M.A. (New York University)

Deidre West's experience in event planning includes a wide range from luncheons, dinner and conferences to high-profile events for celebrities and professional athletes, product launches, consumer brands in fashion, food and beverages industries, galas, retail stores, and a hotel grand reopening.

West is a native Ohioan and has always had an interest in conceptualizing an idea and bringing it to life. At Ohio University she created a multidisciplinary Bachelor of Specialized Studies degree in Advertising that included courses from Public Relations, Marketing, Business, Journalism, Telecommunications, and Interpersonal Communications.

West's love of music and understanding the business aspect of identifying talent and marketing artists piqued her interest. After graduating from OU, she went on to study Music Business and Entertainment Professions at New York University, where she received a master’s degree. During graduate school, West had the opportunity to plan events for the NYU community as the Special Events Graduate Assistant in NYU’s Program Office. Her team was responsible for planning “Big Fun Days” around campus for students, faculty and staff. These events included All Hallow’s Eve, Chill Out Day (during finals) and Strawberry Fest.

Working for Sony Music enabled West to gain event experience during her first full-time job out of grad school. As the label representative for The Source magazine’s “Fashion Nation Tour,” she was involved in on-site execution of the tour at college campuses. This lead to her next role at a men’s magazine where she served as marketing/promotion and event manager, conceptualizing, planning and implementing various integrated marketing programs and events. In addition to the events in NYC, West planned events across the country (Los Angeles, Las Vegas, Houston, Chicago, Miami, and Boston) as well as in Puerto Rico.

At Metropolitan Home and ELLE Decor magazines, West wrote integrated marketing proposals for advertisers and planned events in NYC, Los Angeles and Miami. The largest project that she managed was two months of private parties and public walking tours, as well as third-party rentals for the Metropolitan Home and Showtime Networks' Showhouse . The launch event won the Silver Award for "Best First Time Event" at the FOLIO: FAME Awards.

After leaving the publishing industry, West spent more than five years at NYU planning large scale events that included Open House, Junior Day, and CSAW Cybersecurity Conference and Competition - the largest cybersecurity competition and conference in the world – and many other events.

West is currently the Director of Special Events and Celebrity Relations for Children’s Health Fund, a New York City based nonprofit that provides medical, dental and mental health services across the country via state-of-the-art mobile medical clinics. She is responsible for planning fundraising, donor and other special events, and finding ways to engage celebrities for events as well as awareness campaigns.

 

WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel

West Virginia University   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

Marketing Transformation by Fire: How change is driving true buyer centricity

Marketing Transformation by Fire: How change is driving true buyer centricity

June 5, 2020

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Buyer centricity has long been the war cry for marketers and sellers alike, but the recent Global pandemic, economic crisis, and even civil unrest has proven that the reality falls desperately short of the promise. The root of the issue resides in the fact that marketing and selling, at least under ‘business as usual guidelines’, feel trite. The traditional go-to-market motions that many organizations have built come with a dependence on some degree of sleight of hand.

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Print Media Isn’t Dead (But Sometimes It Feels Like it)

Print Media Isn’t Dead (But Sometimes It Feels Like it)

May 15, 2020

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After 20+ year career in communications that included positions in public relations, advertising, media, and marketing, Lisa Sands stepped into the role of publisher for Edible Cleveland magazine, a local independently-owned publication that is part of a network of roughly 80 other “edibles” across the U.S. and Canada. After one year, Lisa’s has had to analyze all aspects of the magazine’s operations and face many realities about the role media plays in our lives, how we’re using it, where we get our information, and what we are willing to pay for as media consumers and as marketers. We’ll discuss the holistic media landscape from the viewpoint of journalists and also marketers including:

Is the traditional media landscape all doom and gloom?
Is there still a place for print media in the marketing mix?
Do we want to live in a world where everything we consume is online? If the answer is no, then where do we go from here?

About Mike's guest:

After 20+ year career in communications that included positions in public relations, advertising, media, and marketing, Lisa Sands stepped into the role of publisher for Edible Cleveland magazine, a local independently-owned publication that is part of a network of roughly 80 other “edibles” across the U.S. and Canada. 

Edible Cleveland had been a passion project and a side hustle for several years, starting when she was a marketing team leader with Whole Foods Market. During her time with Whole Foods, she discovered her interest and passion for food, particularly with regard to eating better, healthier, more sustainably, and closer to home. At the time, Lisa did not fathom that she would ever advance her part-time passion project into a full-time opportunity. Being the publisher of a magazine about local food merges her professional skill set with her personal interests. She also realized that her extensive and diverse career experience that had helped clients and their projects and brands thrive could be deployed to take Edible Cleveland into some interesting new directions at a time when print and traditional media are especially challenged, yet never more important. 

Lisa graduated from the West Virginia University Integrated Marketing Communications program in 2014.  Her undergraduate degree is in broadcast journalism from Kent State University. 


WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel

West Virginia University   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

How Does Travel and Tourism Survive the Coronavirus Crisis?

How Does Travel and Tourism Survive the Coronavirus Crisis?

April 24, 2020

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Without a doubt, the coronavirus pandemic has changed all of our worlds. But one of the hardest-hit industries is travel. US Travel Association and Oxford Economics recently reported that the US is projected to suffer a $519 billion decline in direct travel spending, which translates into $1.2 trillion in lost economic impact. But there is hope. Experts predict there will be pent-up demand for travel. It is in our nature to explore, escape and emotionally attach to our friends and family. And while travel will look different the industry will eventually bounce back.

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Why is it so hard to talk about food?

Why is it so hard to talk about food?

January 31, 2020

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Food is one of the few universal concepts that connects every living thing—we all eat. So why is the discussion about food, including how it’s produced, how it’s accessed and purchased, and how it’s consumed such a contentious debate? From genetically modified organisms to farm subsidies to local foods to food stamps, there is no shortage of hotly-contested subject matter in the food space. In this podcast, we’ll discuss where sticking points remain, what common ground exists, and where both the public and private sector are making strides to improve the conversation.

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I said what I said. The art of internal and executive communications.

I said what I said. The art of internal and executive communications.

January 24, 2020

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Internal communications are critical to building an informed and connected workplace. What happens when what you intend to communicate doesn’t have the outcome you desired? This is what happens when you don’t listen and frame messaging the wrong way.

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