WVU Marketing Communications Today
Want Content Marketing to Work? Know Your Customers.

Want Content Marketing to Work? Know Your Customers.

July 9, 2019

Meeks-podcast-twitter-card_1_.jpg

Content Marketing has become a trending household name in the world of marketers but really what does it take to make content marketing work for your organization. The bottom line is customers. Understanding your brands distinct demographic is the only way to create the best content for them which leads to ROI for you.

Read the rest of this entry »

Social Media for Social Change

Social Media for Social Change

June 11, 2019

Kelly-Ann-Collins-podcast-twitter.jpg

Today’s guest on WVU Marketing Communications Today is Kelly Ann Collins, CEO, and founder of Vult Lab, a digital marketing agency that focuses on social media management for companies, orgs and thought leaders -- and campaigns for social good. She and host, Michael Lynch, will be diving into cause marketing for corporations, the issues nonprofits currently face, and how to use influencers to expand reach.

Read the rest of this entry »

The Heart. The Craft. The Journey.

The Heart. The Craft. The Journey.

June 5, 2019

Auge-podcast-twitter.jpg

Today’s guest on WVU Marketing Communications Today is John Auge, creative director and co-owner of Auge+Gray+Drake Collective Works. He and host, Michael Lynch, will be diving into the creative industry, discussing the changes to the profession, the creative approach, as well as the exciting opportunities for people in the industry. Auge will share his insights and experiences on key projects he has worked on including the Dulles and Reagan National Airport branding, WVU logotype brand development and the West Virginia 150th Celebration event graphic.

Read the rest of this entry »

LinkedIn In Higher Education

LinkedIn In Higher Education

May 7, 2019

podcast-twitter-juliano.jpg

When it comes to social media strategy, LinkedIn is an afterthought at many colleges and universities because of its limited relevance with traditional college prospects. This is unfortunate because LinkedIn has tremendous potential to help institutions reach traditional prospect families, non-traditional and graduate school prospects, alumni, employer-partners, and others, while also strengthening the brand. One challenge is that the platform isn’t always intuitive and institutions need to approach LinkedIn very differently than they do other platforms. By doing so, however, they can get real results, while also positioning their students and alumni for success.  Read the rest of this entry »

The Professional Leadership Difference

The Professional Leadership Difference

January 30, 2019

podcast-twitter-bennett.jpg

What is billed as leadership development today is usually focused on leadership as a skill. It actually is a process that must be prescribed and practiced every day using the same approach taken by professional athletes worldwide for decades.

Read the rest of this entry »