WVU Marketing Communications Today
I said what I said. The art of internal and executive communications.

I said what I said. The art of internal and executive communications.

January 24, 2020

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Internal communications are critical to building an informed and connected workplace. What happens when what you intend to communicate doesn’t have the outcome you desired? This is what happens when you don’t listen and frame messaging the wrong way.

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How To Write Effective Creative Briefs. And Why It’s Important.

How To Write Effective Creative Briefs. And Why It’s Important.

October 30, 2019

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The Creative Brief is the blueprint of a marketing communications effort. It provides guidance and vision for all the disciplines required to construct a successful integrated campaign—Research, Strategy, Account Management, Creative, Media, Production, PR, Social, Search, and Experiential. Unfortunately, most briefs are poorly crafted, overly long and often ignored. An effective brief, by contrast, inspires collaborative excellence among all involved in the process. In an era when brands bring together multiple agencies to execute an integrated campaign, clear and effective Creative Briefs are more important than ever.

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Public Affairs tactics add government resources to your arsenal

Public Affairs tactics add government resources to your arsenal

September 18, 2019

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In our roles as communicators, we seek to help our clients and organizations solve problems or enhance their image with purpose. That can include seeking funding, increasing positive visibility and motivating key audiences to act. IMC and DMC professionals might be surprised to know the multiple benefits of working with government. This podcast will explore recent real-world case studies and the many benefits organizations have achieved by tapping government resources and opportunities. Results speak volumes -- grants awarded; third-party validation of products, services and programs; successful nominations of federal advisory committee members; earned media placements; social media support; and the receipt of proactive ideas from government officials.

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Using Personas for Integrated Marketing Communications

Using Personas for Integrated Marketing Communications

September 6, 2019

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What are “personas” and how are they used in Integrated Marketing Communications?

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Want Content Marketing to Work? Know Your Customers.

Want Content Marketing to Work? Know Your Customers.

July 9, 2019

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Content Marketing has become a trending household name in the world of marketers but really what does it take to make content marketing work for your organization. The bottom line is customers. Understanding your brands distinct demographic is the only way to create the best content for them which leads to ROI for you.

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Social Media for Social Change

Social Media for Social Change

June 11, 2019

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Today’s guest on WVU Marketing Communications Today is Kelly Ann Collins, CEO, and founder of Vult Lab, a digital marketing agency that focuses on social media management for companies, orgs and thought leaders -- and campaigns for social good. She and host, Michael Lynch, will be diving into cause marketing for corporations, the issues nonprofits currently face, and how to use influencers to expand reach.

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