WVU Marketing Communications Today
The Monstrous World of Healthcare and how Marketers are Changing the Industry

The Monstrous World of Healthcare and how Marketers are Changing the Industry

April 8, 2021

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Healthcare is one of the largest industries and with so many options (as well as “Dr. Google”) it’s important for marketers to know the strategies to reach patients. Christopher Caserta, Vice President for Strategic Development at United States Medical Management, joins us to discuss how marketers are changing the healthcare industry, as well as how the industry has evolved on the WVU Marketing Communications Today podcast.

About our Guest:

Christopher has over 20 years of executive-level experience within acute- and long-term healthcare, senior living, and consulting. His diverse expertise includes strategic and growth roles within hospital systems, Accountable Care Organizations, care coordination systems, ambulatory centers, senior housing, home and community-based services and skilled nursing rehabilitation. Christopher is a native West Virginian and proud 2010 Master’s graduate of the Integrated Marketing Communications program at West Virginia University.


WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

Bringing New Products or Services to Market — What Does it Take “in Real Life”?

Bringing New Products or Services to Market — What Does it Take “in Real Life”?

March 18, 2021

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Bringing a new product or service to the market can feel like a daunting task to some. If it is not promoted properly, you could miss out on an opportunity or lose money down the line. Join Alex Virden as she discusses what it takes in real life to bring a new product or service to market and how she combines creativity and innovation into her work.

About our Guest:

Alex is an experienced marketing professional currently working in product marketing at EVERFI, an organization driving social impact through education. She runs a side-hustle, Virdical, where she consults on branding, content development, and training. When not at the office or helping clients, Alex mentors several up-and-coming female leaders from industries including food and beverage, energy, healthcare, and personal wellness. She is a fierce customer advocate who is passionately curious about marketing, and she geeks out over all things process and strategy. Outside of the office, Alex loves to travel, box, practice the banjo, explore the outdoors with her Frenchie, Teddy, or spend time with her husband, family, and friends.


WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

Landing a job during a Pandemic

Landing a job during a Pandemic

January 21, 2021

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Omnicom Health Group is the largest healthcare marketing and communications network in the world, with more than a dozen companies and over 4,000 talented people specializing in every area of health. Our people come from every corner of science, medicine, marketing, and communications, partnering with clients—and connecting with each other— to achieve meaningful change through better, more innovative communications. We hope this session can help students pick up skills that can help them land a job!

 

About Susan's Guests: 

Joe Golden has over 15 years in Recruiting with the past 10 on the corporate side. He has spent the last 7 years at Omnicom Health Group recruiting across the whole network.

Sasha Sampedro is part of the recruitment team over at OHG. Previously to joining OHG, Sasha worked on the media and film industry as a Human Resource Manager. She has been part of the Omnicom family for close to 3 years where she is responsible for recruiting for Art, Copy and Finance positions. At OHG, Sasha is also responsible for helping out with the summer internship program as well as entry level recruitment. She loves to travel and a good hot sauce.

 


WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

Crisis Ahead

Crisis Ahead

July 12, 2020

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Crisis management expert, consultant, and author Edward Segal talks about the publication of his new book on crisis management — Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies (Nicholas Brealey).

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You can do more than Survive: Crisis communications in the age of crisis

You can do more than Survive: Crisis communications in the age of crisis

July 3, 2020

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A Crisis is sometimes defined as anything that interrupts normal business operations … something Webster says that brings about a turning point or decisive moment when difficult decisions must be made. Many if not most organizations, companies, and leaders understand the need to put a crisis plan in place before the next crisis hits, no matter how unpredictable the actual event might be.

 

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Creating IMC campaigns amidst COVID-19

Creating IMC campaigns amidst COVID-19

June 26, 2020

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Marketing and communications during a crisis demand flexibility and adaptability. For the West Virginia University Foundation, that was never more apparent than during the height of COVID-19. The Foundation’s IMC team of 4 had to quickly put together two campaigns in less than a month to help raise emergency funding for students hurt by the pandemic.

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