WVU Marketing Communications Today

In the immortal words of Charles Dickens, "It was the best of times, it was the worst of times." Covid-19 is challenging businesses and careers at an unprecedented rate. Organizations are transforming to meet previously unfathomable needs of their stakeholders. New skillsets are required to deliver experiences in a virtual world. How are you responding to all these changes? Whether you are a seasoned professional or early in your career, what your business and personal brand project will determine if this is the best or worst of times for you.

Diversity is no longer a nice to have, but a business imperative, especially for the communications industry. Now more than ever, advertising, PR and marketing firms need to be as diverse as the consumers they want to reach. In this podcast, we will explore why diversity is critical to the industry and what agencies are doing to address the challenge.

Sales and marketing go hand-in-hand and when you can use data from one to inform the other, you’re in a better position to come up with strategies (and tweaks to those strategies) to give your consumers what they want.  But that’s easier said than done. 

Here’s a provocative statement or maybe it’s just a statement of fact: Brands as we knew them are dead. OK, here’s something a little more palatable: the way brands have been built up until now, will be very different from the way they will need to be built in the future. The world has changed. The consumer has changed. So why hasn’t marketing? What hasn’t branding? Why haven’t we adapted and evolved to make sure our innovation efforts are aligned with the march and progress of technology itself? Principles and fundamentals of marketing will only take you so far. After which, it’s time to explore what exists at the bleeding edge.

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WVU Marketing Communications Today is hosted by Whitney Drake from West Virginia University which is a program on the Funnel Radio Channel.