WVU Marketing Communications Today
One Man’s Wonderful Creative Journey to Being a Creative Director and Agency Owner

One Man’s Wonderful Creative Journey to Being a Creative Director and Agency Owner

December 30, 2019

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WVU Marketing Communications Today’s guest is John Auge, creative director and co-owner of Auge+Gray+Drake Collective Works. 

He and host, Michael Lynch, dive into the creative industry, discussing the changes to the profession, the creative approach, as well as the exciting opportunities for people in the industry. Auge will share his insights and experiences on key projects he has worked on including the Dulles and Reagan National Airport branding, WVU logotype brand development and the West Virginia 150th Celebration event graphic.

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What You Lose by Not SEOing Your Web Site

What You Lose by Not SEOing Your Web Site

December 12, 2019

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If Google can’t find you, you lose low-hanging fruit; you lose the easier conversions. Marketing expenses are too high, salespeople can’t make quota and the sales forecast fails to predict the future. And all of this is a result of a website that fails in its mission of finding marketing qualified leads. 

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How Direct Marketing is Redefining Itself as a Digital Force – Susan Jones

How Direct Marketing is Redefining Itself as a Digital Force – Susan Jones

August 15, 2019

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The host is Cyndi Greenglass and the guest is author, professor, and consultant Susan Jones.

There is a continued move toward the integration of direct and digital marketing and the balance of online and offline media.  In this episode, we'll talk about trends in database marketing, and how a creative person can uniquely contribute to the use of insights from the database I also want to touch on the current climate regarding consumer privacy concerns. 

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