WVU Marketing Communications Today
One Man’s Wonderful Creative Journey to Being a Creative Director and Agency Owner

One Man’s Wonderful Creative Journey to Being a Creative Director and Agency Owner

December 30, 2019

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WVU Marketing Communications Today’s guest is John Auge, creative director and co-owner of Auge+Gray+Drake Collective Works. 

He and host, Michael Lynch, dive into the creative industry, discussing the changes to the profession, the creative approach, as well as the exciting opportunities for people in the industry. Auge will share his insights and experiences on key projects he has worked on including the Dulles and Reagan National Airport branding, WVU logotype brand development and the West Virginia 150th Celebration event graphic.

About our guest:

For over 40 years, John has counseled thousands of senior executives, top government officials as well as both large and small business owners throughout the country.

An innovative designer and skillful artist, John specializes in corporate communications, branding, and identity. John has worked with high-profile clients such as The White House, The Washington Post, Texaco, WV Chamber of Commerce, Appalachian Power, various associations, banks, and hospitals. He also developed materials for three West Virginia gubernatorial inaugurations and created the West Virginia’s 150th Birthday event graphics.

John is the recipient of industry awards for his work as well as the prestigious West Virginia 2016 Governor’s Award for the Arts and the AAFWV (American Advertising Federation West Virginia) Chapter’s Lifetime Achievement Award.

He has received countless accolades from numerous clients for his ability to creatively enhance their brands and helping to deliver unparalleled results.

John has worked on the following projects included in the firm’s references:

  • Metropolitan Washington Airports Authority
  • Emory University
  • Aerojet Rocketdyne
  • The Health Plan
  • West Virginia Symphony
  • Greater Kanawha Valley Foundation
  • CAMC Foundation
  • Mountwest Community and Technical College
  • BridgeValley Community and Technical College
  • West Virginia University
  • University of Charleston
  • Fairmont State University
  • Mercy Medical Center
  • Yeager Airport
  • Greenbrier Valley Brewing Company
  • SIPC-Securities Investor Protection Corporation
  • The Blanchette Rockefeller Neurosciences Institute
  • PhRMA
  • The World Bank

John Augie on Linkedin

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WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel

West Virginia University   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

What You Lose by Not SEOing Your Web Site

What You Lose by Not SEOing Your Web Site

December 12, 2019

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If Google can’t find you, you lose low-hanging fruit; you lose the easier conversions. Marketing expenses are too high, salespeople can’t make quota and the sales forecast fails to predict the future. And all of this is a result of a website that fails in its mission of finding marketing qualified leads. 

Today’s guest on WVU Marketing Communications Today is Laurie Beasley, co-founder, and president of Beasley Direct and Online Marketing, Inc. She and host, Cyndi Greenglass, will be discussing search engine optimization (SEO) best practices and challenges, including what prompts an SEO audit.

After the break, they will dive deeper into Google rankings and what web development teams need to know to get it right, as well as the new requirement for newly registered domains to have mobile-first designed pages. 

About Cyndi's guest:

LAURIE B. BEASLEY is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including:  content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and database management for both B2B and B2C companies. Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA.

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WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel

   

 

How Direct Marketing is Redefining Itself as a Digital Force – Susan Jones

How Direct Marketing is Redefining Itself as a Digital Force – Susan Jones

August 15, 2019

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The host is Cyndi Greenglass and the guest is author, professor, and consultant Susan Jones.

There is a continued move toward the integration of direct and digital marketing and the balance of online and offline media.  In this episode, we'll talk about trends in database marketing, and how a creative person can uniquely contribute to the use of insights from the database I also want to touch on the current climate regarding consumer privacy concerns. 

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