WVU Marketing Communications Today
How Direct Marketing is Redefining Itself as a Digital Force – Susan Jones

How Direct Marketing is Redefining Itself as a Digital Force – Susan Jones

August 15, 2019

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The host is Cyndi Greenglass and the guest is author, professor, and consultant Susan Jones.

There is a continued move toward the integration of direct and digital marketing and the balance of online and offline media.  In this episode, we'll talk about trends in database marketing, and how a creative person can uniquely contribute to the use of insights from the database I also want to touch on the current climate regarding consumer privacy concerns. 

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