WVU Marketing Communications Today

5 Minute Tip on Going Mobile - Author Bob Bentz with Matthew Cummings - WVU Radio

March 25, 2018

This five minute tip from author Bob Bentz answers the most popular question about website design: The first thing you do in web site design is not design for the desk top.  Author Bob Bentz and host Matthew Cummings discuss why mobile is not a nice to have but a necessity.

Why it's Important:

57% of website traffic today is coming from mobile devices!

Listen to the complete interview here:

Relevance Raises Response

Mobile marketing is all about customer engagement and acquisition with a relevant message that provides the response a brand is seeking. Mobile is the closest a brand can get to its customer.  What we’ll be discussing today is how a brand or business can take advantage of marketing in the age of mobile. Today's episode is hosted by Matthew Cummings.

Some of what we'll be covering includes:

  • How did you get your start in mobile?
  • What are your favorites tips for text messaging?
  • Mobile advertising is the fastest growing medium in the marketing world today.  What do you attribute that to?  And, how can businesses best buy advertisements on mobile?
  • More consumers are using ad blockers today.  How much of a threat are ad blockers to the mobile advertising industry?
  • Where is the best place to advertise to download an app?

Bob Bentz is the author of RELEVANCE RAISES RESPONSE: How to Engage and Acquire with Mobile Marketing. Bentz is a 1981 graduate of the Perley Isaac Reed School of Journalism at West Virginia University and a 1983 graduate of Marshall University where he received a MBA in Marketing. After six years in broadcasting, Bentz founded Advanced Telecom Services in 1989. The company expanded to the United Kingdom, Canada, Czech Republic, and Taiwan and grew to $62.2 million in annual sales. In 2017, Bentz founded the mobile marketing agency Purplegator.

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