WVU Marketing Communications Today

Bringing New Products or Services to Market — What Does it Take “in Real Life”?

March 18, 2021

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Bringing a new product or service to the market can feel like a daunting task to some. If it is not promoted properly, you could miss out on an opportunity or lose money down the line. Join Alex Virden as she discusses what it takes in real life to bring a new product or service to market and how she combines creativity and innovation into her work.

About our Guest:

Alex is an experienced marketing professional currently working in product marketing at EVERFI, an organization driving social impact through education. She runs a side-hustle, Virdical, where she consults on branding, content development, and training. When not at the office or helping clients, Alex mentors several up-and-coming female leaders from industries including food and beverage, energy, healthcare, and personal wellness. She is a fierce customer advocate who is passionately curious about marketing, and she geeks out over all things process and strategy. Outside of the office, Alex loves to travel, box, practice the banjo, explore the outdoors with her Frenchie, Teddy, or spend time with her husband, family, and friends.


WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

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