WVU Marketing Communications Today

Data-driven marketing strategies to support community engagement

March 13, 2019


A solid community marketing plan is an important tool for any marketer. It allows you to create a network of consumers that want to engage with your product and it organically exposes your brand in a way that feels authentic.

If you are moving to a data-driven marketing strategy for your brand, how do define success with community engagement? The challenge for marketers is to focus on the data that matters while demonstrating the bottom-line results for the brand. In this podcast, we’ll discuss how community marketing can evolve to include some core principals of a data-marketing strategy. This episode is hosted by Cyndi Greenglass.


About our guest, Josh Wilson:

Josh Wilson is a data-driven marketing executive for community-focused financial institutions. He currently serves as Vice President of Marketing for Whitefish Credit Union, the largest credit union in Montana. Josh is passionate about combining data-driven marketing strategies with authentic content to provide measurable success.

Josh holds a master’s degree in Data Marketing Communications from West Virginia University and completed his undergraduate at Chapman University.  Over the course of his career, Josh has held positions in marketing, finance, and government. His work has received awards from the Marketing Association of Credit Unions and the Credit Union National Association.

Josh believes community engagement is essential to success. He has served on various volunteer boards, including at an at-risk youth shelter and a regional chamber of commerce, and he is a past elected official.