WVU Marketing Communications Today

Follow the Money: The Future of Multichannel Measurement

March 11, 2021

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As a big data expert and a lifelong fan of competitive sports, FanAI is the culmination of two of Johannes Waldstein's passions. A serial entrepreneur, he has founded four other startups that tackled marketplace issues surrounding data, mobile payments, and sports tech. As a Product Manager at dunnhumby, the world’s largest loyalty data sciences company, Johannes helped build data platforms that provided 360° customer insights for some of the world’s largest global agencies and brands, including retail chains such as Best Buy, Home Depot, Tesco, and Macy’s.

Brands really want to understand the gaming and e-sports for attribution and have migrated to the traditional sports where the BIG money is. Join Johannes as he discusses "Follow the Money: The Future of Multichannel Measurement" on the sub-series, Marketing Horizons.

About our Guest:

Johannes Waldstein is the Founder and CEO of FanAI, Inc. FanAI is the first sponsorship data platform to connect audience data to real purchase outcomes through bottom-of-funnel sponsorship metrics. Through a combination of fan data and purchase data, FanAI’s technology improves sponsorship and digital media effectiveness across the sports & entertainment industries through its sales-attribution technology. FanAI works with brands, agencies, and sports and entertainment rights-holders. Founded in 2016, FanAI has raised over $12.5 million in funding.


WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

West Virginia University Marketing Communications 

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