WVU Marketing Communications Today

Learn Modern Branding Strategies Using Data

May 1, 2019


Listeners will take away practical guidance on cultivating a unique brand identity in the modern landscape. Dan Hill, CEO of Hill Impact, emphasizes the importance of being a brand "leader" instead of a manager. He offers valuable tips for modern branding strategies using data-driven insights without losing sight of organizational value.

About our guest: Dan Hill, CEO Hill Impact

Trusted by world leaders, CEO's and celebrities to build, defend and repair brands. America's most quoted & sought-after expert on brand positioning and reputation, appearing in the New York Times, USA Today, Los Angeles Times and Washington Post as well as shows such as NBC's "Today", PBS's "NewsHour" and NPR's "All Things Considered." 

More than twenty-five years advising public & private sector leaders in the US, Asia, Europe, and South America. Hill is known as a true "fixer," routinely navigating complex systems and challenges to deliver positive outcomes against seemingly impossible odds. 

-- brand development & protection, including crisis
-- strategic communications & public affairs
-- executive & board coaching


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