WVU Marketing Communications Today

Marketing & Issue Advocacy: Leveraging Your Stakeholders on Policy Issues

May 22, 2019

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Today's guest on WVU Marketing Comm Today is Chazz Clevinger. He and host, Matthew Cummings will be discussing public policy issues and risks when involving company stakeholders, as well as the challenges when you involve stakeholders in public policy related marketing campaigns. After the break, they'll dive deeper into how marketing professionals work with their colleagues in public affairs or government relations to execute campaigns that achieve measurable impact in terms of customer engagement on policy issues, while also boosting brand loyalty. 

About Matthew's Guest, Chazz Clevinger:

As CEO, Chazz serves as the product visionary, revenue driver, and strategic leader of One Click Politics.

Chazz has consulted on over one hundred international, federal, state, and local campaigns for candidates, corporations, associations and non-profit groups. Additionally, he has attended the Civitas Institute of Practical Politics, North Carolina Institute of Political Leadership, Republican National Committee's Campaign Management College, and the Campaign Management College. Chazz is also a member of the American Association of Political Consultants, Grassroots Professional Network, and the Public Affairs Council.

A North Carolina native, Chazz is a Phi Beta Kappa initiate and distinguished honors graduate of the University of North Carolina at Chapel Hill where he double majored in Ancient History and Political Theory. His thesis "Machiavelli, Livy, and the Political Use of Religion" resides at UNC's Wilson Library and his writings have been featured in Campaigns and Elections.

In his spare time, Chazz raises money for the DC Area Phi Beta Kappa Association to support minority scholarships and for the Naivasha Children's Shelter, which provides food, housing, and education to orphans in Kenya.

His best-hidden talent is singing old school R&B songs.