WVU Marketing Communications Today

Navigating the Marketing, Communications and Public Relations Industry as a Young Pro

September 20, 2020

Zane Landin is on Marketing Communications Today with Matthew Cummings

Public Relations Student Society of America National Committee members and undergraduate PR student, Zane Landin, will discuss how young professionals are breaking into the marketing communications industry and adapting during these times. Zane will be discussing how young pros can stand out, contribute to the evolution of traditional ideas of marketing, and overcome obstacles in professional development in the face of COVID-19.


WVU Marketing Communications Today is hosted by Matthew Cummings from West Virginia University which is a program on the Funnel Radio Channel

West Virginia University   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

About Matthew's guest:

Zane David Landin, PRSSA 2020–2021 vice president of career services, is a non-graduating senior from the California State Polytechnic University, Pomona. He will graduate in December 2021 with a Bachelor of Science in Communication with an emphasis in Public Relations. He has a strong passion for academics, design, social issues, creative writing, and learning new things all the time. Upon graduation, he hopes to be accepted into the master’s program in strategic communication from Columbia University to work at a public relations firm, the government, a nonprofit, or a university. He plans on working in the industry, earning his PR Accreditation, and eventually completing his Ph.D. in either Disability Studies with an emphasis in Communication Disorders or Public Relations to become a university professor and conduct research on accessible communication practices advocating for universal design.

Landin recently joined PRSSA this year, and has grown a passion for the club and organization as a whole. Landin’s passion for career services grew from his involvement in PRSSA and acknowledging how important and vital internship opportunities are. Landin has served in multiple internship roles all ranging from different agencies, departments, and companies. He has interned at the Environmental Protection Agency, Pomona Hope, the County of Orange local government, Access Services, the NASA CPP Business Startup Program, Score A Friend, and many departments on his campus.

He wants to help students prepare for a job in the public relations industry. His multiple internship experiences and involvement in PRSSA has improved his skills in the workplace, interviewing, cover letter writing, refining resumes, and general professional etiquette. He plans to bring these experiences to advise and assist students to land their dream internship.

Landin is always available whenever you need him to help you highlight your skills and showcase them on Portfolium, help start your LinkedIn account, personal website development, review your cover letters and resumes, aid with social media branding, personal and professional development, etc.

Landin is excited to serve on the national committee and looks forward to working with the amazing members of PRSSA and PRSA.

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