Metrics are simply standards of measurement by which efficiency, performance, or progress can be assessed. Yet in social media it can get complicated quickly with amount of data and options of what can be collected and where. In this podcast, we will cover the basics of collecting social media data, tracking social media metrics and identifying KPIs (key performance indicators). We will also consider how to link social media actions to business goals and marketing objectives for social measurement and optimization. This episode's host is Cyndi Greenglass.
Some of the talking points will include:
- Is there a simple way to link social media metrics to business and/or marketing objectives?
- What else should we as marketers be thinking about when it comes to social metrics?
- What is the biggest mistake marketers still make with social media metrics?