WVU Marketing Communications Today

Why Programmatic Media Use Takes Out Advertising Waste

July 24, 2019

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Why Tzeitel Haviland Makes Sense

"Tzeitel Haviland dives deep into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy."

Programmatic media leverages data and technology to allow advertisers to identify the exact person they are interested in reaching and serves that user a specific ad as they visit various websites. Tzeitel Haviland dives deeper into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy. Hosted by Matthew Cummings, topics include:

  • Defining Programmatic Media (PM) Buying
  • PM machines versus people
  • What marketers should consider when developing a programmatic media strategy
  • Why programmatic media is the marriage of data and media
  • How PM takes out advertising waste
  • Programmatic media buying evolution
  • How marketers can strategize and implement PM
  • The importance of transparency
  • How data usage fits in our ecosystem