WVU Marketing Communications Today
Why diversity in the communications industry is critical

Why diversity in the communications industry is critical

June 19, 2020

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Diversity is no longer a nice to have, but a business imperative, especially for the communications industry. Now more than ever, advertising, PR and marketing firms need to be as diverse as the consumers they want to reach. In this podcast, we will explore why diversity is critical to the industry and what agencies are doing to address the challenge.

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Concept Development in IMC: Nothing Just Hits You Out of the Blue

Concept Development in IMC: Nothing Just Hits You Out of the Blue

June 14, 2020

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Content marketing is based on research and data management, of course, but then what? Where do our Big Ideas come from?

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Marketing Transformation by Fire: How change is driving true buyer centricity

Marketing Transformation by Fire: How change is driving true buyer centricity

June 5, 2020

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Buyer centricity has long been the war cry for marketers and sellers alike, but the recent Global pandemic, economic crisis, and even civil unrest has proven that the reality falls desperately short of the promise. The root of the issue resides in the fact that marketing and selling, at least under ‘business as usual guidelines’, feel trite. The traditional go-to-market motions that many organizations have built come with a dependence on some degree of sleight of hand.

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Is Influencer Marketing still relevant today?

Is Influencer Marketing still relevant today?

May 31, 2020

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Amid the coronavirus pandemic, every business is soul searching and wondering how to move forward with their marketing communications. Some common themes have emerged as to how businesses are trying to further humanize their brand, generate empathy from the public, and simply “do the right thing.”

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Virtually Relevant: How to Produce Large Scale Public Gatherings Online

Virtually Relevant: How to Produce Large Scale Public Gatherings Online

May 31, 2020

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Remaining Virtually Relevant: When you’re in the business of producing large scale public gatherings, how do you take everything online?

On March 15 the CDC issued guidance related to large events and mass gatherings which specifically included examples like festivals, parades, concerts, and sporting events. That guidance was basically the beginning of the widespread cancellation or postponement of events around the country due to concerns around the spread of the highly infectious COVID-19 virus.  Read the rest of this entry »

Print Media Isn’t Dead (But Sometimes It Feels Like it)

Print Media Isn’t Dead (But Sometimes It Feels Like it)

May 15, 2020

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After 20+ year career in communications that included positions in public relations, advertising, media, and marketing, Lisa Sands stepped into the role of publisher for Edible Cleveland magazine, a local independently-owned publication that is part of a network of roughly 80 other “edibles” across the U.S. and Canada. After one year, Lisa’s has had to analyze all aspects of the magazine’s operations and face many realities about the role media plays in our lives, how we’re using it, where we get our information, and what we are willing to pay for as media consumers and as marketers. We’ll discuss the holistic media landscape from the viewpoint of journalists and also marketers including:

Is the traditional media landscape all doom and gloom?
Is there still a place for print media in the marketing mix?
Do we want to live in a world where everything we consume is online? If the answer is no, then where do we go from here?

About Mike's guest:

After 20+ year career in communications that included positions in public relations, advertising, media, and marketing, Lisa Sands stepped into the role of publisher for Edible Cleveland magazine, a local independently-owned publication that is part of a network of roughly 80 other “edibles” across the U.S. and Canada. 

Edible Cleveland had been a passion project and a side hustle for several years, starting when she was a marketing team leader with Whole Foods Market. During her time with Whole Foods, she discovered her interest and passion for food, particularly with regard to eating better, healthier, more sustainably, and closer to home. At the time, Lisa did not fathom that she would ever advance her part-time passion project into a full-time opportunity. Being the publisher of a magazine about local food merges her professional skill set with her personal interests. She also realized that her extensive and diverse career experience that had helped clients and their projects and brands thrive could be deployed to take Edible Cleveland into some interesting new directions at a time when print and traditional media are especially challenged, yet never more important. 

Lisa graduated from the West Virginia University Integrated Marketing Communications program in 2014.  Her undergraduate degree is in broadcast journalism from Kent State University. 


WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel

West Virginia University   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

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