WVU Marketing Communications Today
Learn Modern Branding Strategies Using Data

Learn Modern Branding Strategies Using Data

May 1, 2019

podcast_danhill_01.png

Listeners will take away practical guidance on cultivating a unique brand identity in the modern landscape. Dan Hill, CEO of Hill Impact, emphasizes the importance of being a brand "leader" instead of a manager. He offers valuable tips for modern branding strategies using data-driven insights without losing sight of organizational value.

Read the rest of this entry »

Why Leadership Isn’t a Skill, it’s a Process says Bryan Bennett

Why Leadership Isn’t a Skill, it’s a Process says Bryan Bennett

April 22, 2019

podcast-twitter-bennett.jpgThe one-size-fits-all approach to leadership development offered by other programs doesn’t consider an individual’s personality and capabilities. You can’t learn ‘skill x’ one day and expect to be a better leader the next. True leadership growth requires ongoing development and feedback.

Read the rest of this entry »

How to Maximize Your Ability to Persuade  

How to Maximize Your Ability to Persuade  

April 16, 2019

podcast-twitter-renvoise.jpg

There isn’t a single complete scientific model of persuasion. Most people, therefore, believe that persuasion is more an art than a science. In addition, most of our attempts to persuade are doomed to fail because the brains of your audience are wired to automatically reject messages that disrupt their attention.

Read the rest of this entry »

How do sports and autism play the right roles together?

How do sports and autism play the right roles together?

April 10, 2019

 podcast-twitter-green.jpg

In the years since the autism diagnosis rate has skyrocketed to breathtaking heights, the worlds of sports and autism have bonded for a strong, symbiotic relationship.

Read the rest of this entry »

How to Embrace Heresy Marketing - Jaffe and Pieratt Podcast

How to Embrace Heresy Marketing - Jaffe and Pieratt Podcast

April 3, 2019

podcast-jaffe1.pngOur host for this episode of West Virginia University's Marketing Communications Today is Nathan Pieratt. His guest is Joseph Jaffe, CEO and Co-Founder of Evol8tion. Some of the topics they may be covering in this interview include: 

Read the rest of this entry »

CAN YOU SEE ME NOW? —  Defining the Unique Attributes that Make Up Your Personal BRAND

CAN YOU SEE ME NOW? — Defining the Unique Attributes that Make Up Your Personal BRAND

March 27, 2019
podcast-twitter-perez.jpg
 
The business world is adjusting to a new and growing distinguishing factor… the rise of the personal brand. Access to global audiences via social media has enabled individuals to market themselves like never before. But do I even have a story to tell? Yes you do!

Read the rest of this entry »