WVU Marketing Communications Today
IMC or ICM?

IMC or ICM?

February 25, 2019

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Twenty years ago, communications was a sub-category in PR. In the 1980s and 1990s, PR professionals spent their working hours on crisis communications, employee communications, shareholder communications, marketing communications, etc. These were targeted, specialized forms of PR.

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Moneyball for Brands Meet eSports – You Have Met Your Match

Moneyball for Brands Meet eSports – You Have Met Your Match

February 13, 2019

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If you thought you understood consumer branding, think again.

If you thought that gaming was for kids, think again.

If you want to understand how to harness the buying power of the next generation of consumers, listen in and fasten your seat belt.

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The Professional Leadership Difference

The Professional Leadership Difference

January 30, 2019

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What is billed as leadership development today is usually focused on leadership as a skill. It actually is a process that must be prescribed and practiced every day using the same approach taken by professional athletes worldwide for decades.

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Turning Statistics Into a Story

Turning Statistics Into a Story

January 23, 2019

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Everyone has a story.  You just need to know where to look to find a good one. Today the news viewer is inundated with click-bait, push alerts, infographics, and snappy headlines. The challenge for journalists today is to engage viewers to watch, read, or listen to a story where they can spend more than 30-seconds digesting the information. In this podcast, we will hear how data gathering is used specifically with WBNS 10TV’s CrimeTracker 10 franchise. Our guest is morning news anchor, Angela An and our host is Cyndi Greenglass.

 

How A Crime Reporter Uses Data to Reveal the Truth

How A Crime Reporter Uses Data to Reveal the Truth

January 23, 2019

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Ohio Crime Tracker journalist, Angela An, reveals how data exposes real, and sometimes very different stories.  

Everyone has a story. You just need to know where to look to find a good one. Today the news viewer is inundated with click-bait, push alerts, infographics, and snappy headlines. The challenge for journalists today is to engage viewers to watch, read, or listen to a story where they can spend more than 30-seconds digesting the information. In this podcast, we will hear how data gathering is used specifically with WBNS 10TV’s CrimeTracker 10 franchise. Our guest is morning news anchor, Angela An and our host is Cyndi Greenglass.

More about Angela An

Weekday morning news anchor starting at 4:25 a.m. A 6-time Emmy award winning journalist and anchor with more than 20 years of experience in medium to major markets. A great story teller with international experience reporting and compelling live news reporting. Lead reporter for CrimeTracker 10 franchise focusing on crime trends and analysis. Recipient of several major awards including recognition from the National Academy of Television Arts and Sciences, Associated Press, Society of Professional Journalists, etc. 

Specialties: News anchor, live television host, producer, writer, crime analysis, professional emcee, strategic communicator, public relations, non-profit experience, corporate social media and responsibility.

 

Marketing in an Age of Disruption

Marketing in an Age of Disruption

January 2, 2019

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Our host for this episode of West Virginia University's Marketing Communications Today is Nathan Pieratt. His guest is Joseph Jaffe, CEO and Co-Founder of Evol8tion. Some of the topics they may be covering in this interview include: 

  • What is Survival Planning? Why do you believe everyone is in the survival business?
  • You mention 4 reasons why companies are “Built to Suck.” Can you list and describe them?
  • Why do companies struggle so much with the concept of “failure”?
  • A real interesting approach is this idea of embracing your heresy? What does this mean? Can you give some examples of “heresy marketing”?

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