WVU Marketing Communications Today
The Power of Diversity in building a Creative Team – Are marketing teams doing it right?

The Power of Diversity in building a Creative Team – Are marketing teams doing it right?

September 4, 2020

Mahua Chatterjee is Michael Lynch's guest on WVU Marketing Communications Today

The ability to integrate different viewpoints enhances creativity or brings a creative solution to a problem. But why is it more relevant today? The world is way more diverse today, and the need to gauge the various groups’ dynamics is by building a team that has a better understanding of the mindsets. Crafting messages and setting a tone that resonates with these groups are no more an option.

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A Tale of Two Brands: The Business and Yours

A Tale of Two Brands: The Business and Yours

August 28, 2020

Jacelyn Swenson is Whitney Drake's guest on WVUMC Today

In the immortal words of Charles Dickens, "It was the best of times, it was the worst of times." Covid-19 is challenging businesses and careers at an unprecedented rate. Organizations are transforming to meet previously unfathomable needs of their stakeholders. New skillsets are required to deliver experiences in a virtual world. How are you responding to all these changes? Whether you are a seasoned professional or early in your career, what your business and personal brand project will determine if this is the best or worst of times for you.

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Pandemic Pivots

Pandemic Pivots

August 23, 2020

Katie Gilstrap, Assistant Professor of Marketing VCU

Katie Gilstrap is the founder of The Barre Boutique, a studio fitness center (recently sold to the Richmond Ballet), is a faculty member at Virginia Commonwealth University and serves as an adjunct instructor at the University of Richmond at the undergraduate, graduate and executive levels as well as at The College of William and Mary in the Online MBA program. Her teaching areas include marketing principles, marketing strategy, marketing research, services marketing, retailing and communications; and she regularly advises MBA thesis projects aimed at solving strategic dilemmas for locally headquartered companies.

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How Podcasting Took Me From Marketer to CEO

How Podcasting Took Me From Marketer to CEO

August 16, 2020

Lindsay Tjepkema is a guest on WVUMCToday.

Lindsay Tjepkema is a 2016 alum of the WVU IMC master's program and has spent nearly twenty years in B2B marketing. In 2018, as the VP of Brand and Content at a global enterprise SaaS company, she launched a podcast as part of the brand's integrated marketing strategy. That podcast would not only make a big impact on the brand, but would forever change the trajectory of Lindsay's career.

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Event Planning During the Current Health Crisis

Event Planning During the Current Health Crisis

August 9, 2020

Deidre West, Director of Special Events and Celebrity Relations at Children's Health Fund

Due to the current global health crisis and concerns around the spread of COVID-19, events, both large and small have been canceled across the United States. Where does the industry go from here? How has event planning changed and adapted? In this podcast, Deidre West, director of special events and celebrity relations at the Children’s Health Fund, will discuss her experience navigating this new reality.

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Social Media Isn’t a Magic Bullet

Social Media Isn’t a Magic Bullet

July 31, 2020

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Social media is free right? Surely it can solve all my sales and marketing goals. Wrong! Digital Marketing in 2020 requires a strong brand messaging architecture and paid media strategy to supplement an organic social media strategy. In this podcast, we will learn how brands need to evolve their social media thinking and approach in order to stay relevant and achieve KPIs that matter.

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