WVU Marketing Communications Today
A 20/20 Vision for Your Personal Brand

A 20/20 Vision for Your Personal Brand

January 10, 2020

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The start of 2020 is the perfect time to clarify and sharpen the vision for your personal brand. Too often we take for granted first impressions and how others perceive us.  However, such perceptions frequently form the basis for personal and professional success. And today, many first impressions are made online through search engines and social networks. Your personal brand is bound to exist, especially in an online environment -- whether you explicitly create it, or whether it is implicitly created for you.

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Will Non-Profit Cause-Marketing Disappear if They Don’t Go Digital?

Will Non-Profit Cause-Marketing Disappear if They Don’t Go Digital?

January 4, 2020

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Today’s guest on WVU Marketing Communications Today is Kelly Ann Collins, CEO, and founder of Vult Lab, a digital marketing agency that focuses on social media management for companies, orgs and thought leaders -- and campaigns for social good. She and host, Michael Lynch, will be diving into cause marketing for corporations, the issues nonprofits currently face, and how to use influencers to expand reach.

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One Man’s Wonderful Creative Journey to Being a Creative Director and Agency Owner

One Man’s Wonderful Creative Journey to Being a Creative Director and Agency Owner

December 30, 2019

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WVU Marketing Communications Today’s guest is John Auge, creative director and co-owner of Auge+Gray+Drake Collective Works. 

He and host, Michael Lynch, dive into the creative industry, discussing the changes to the profession, the creative approach, as well as the exciting opportunities for people in the industry. Auge will share his insights and experiences on key projects he has worked on including the Dulles and Reagan National Airport branding, WVU logotype brand development and the West Virginia 150th Celebration event graphic.

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What You Lose by Not SEOing Your Web Site

What You Lose by Not SEOing Your Web Site

December 12, 2019

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If Google can’t find you, you lose low-hanging fruit; you lose the easier conversions. Marketing expenses are too high, salespeople can’t make quota and the sales forecast fails to predict the future. And all of this is a result of a website that fails in its mission of finding marketing qualified leads. 

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How to Manage Corporate Crises - Author Melissa Agnes

How to Manage Corporate Crises - Author Melissa Agnes

December 4, 2019

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With the ease in which a negative event can go viral these days, effective crisis management is a valuable skillset that marketing needs. In this session, Melissa Agnes, a globally recognized and leading expert in crisis management, shares some of her experience in working in the field as well as how she helps professors bring crisis management best practices into their classrooms to help their students build and hone this critical skillset. Her immensely popular book, Crisis Ready is available where fine book sold.

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Showing Gratitude Toward Your Clients

Showing Gratitude Toward Your Clients

December 2, 2019

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Thanksgiving is a perfect time to reflect on how we show gratitude toward clients and consumers. Bonnie Harris, founder of Wax Marketing, and host Michael Lynch will explore the ways you can authentically express thanks.

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