WVU Marketing Communications Today
Showing Gratitude Toward Your Clients

Showing Gratitude Toward Your Clients

December 2, 2019

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Thanksgiving is a perfect time to reflect on how we show gratitude toward clients and consumers. Bonnie Harris, founder of Wax Marketing, and host Michael Lynch will explore the ways you can authentically express thanks.

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B2B Demand Generation: What Really Works in Digital Advertising?

B2B Demand Generation: What Really Works in Digital Advertising?

November 23, 2019

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Digital advertising has greatly evolved since the turn of the century. Search engine advertising is still around, but campaigns are more complicated than ever before. Social media as we know it didn’t begin for a couple more years. Flash forward to 2019. Not only have Google and LinkedIn become behemoths in the B2B digital marketing space, but we also have more targeting options than ever before. In this podcast, you will learn how B2B advertisers can leverage the latest digital advertising tools to build and scale profitable lead generation programs.

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WVU Marketing Communications Today is broadcast from West Virginia University which is a program on the Funnel Radio Channel

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Are the Teachings of Trout and Ries Relevant in 2019?

Are the Teachings of Trout and Ries Relevant in 2019?

November 16, 2019

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For decades, marketers have considered the wisdom of Al Ries and Jack Trout to be the gospel of positioning.  In their two books, “Positioning: The Battle for Your Mind,” and “Marketing Warfare,” Trout and Ries explained their concept that:

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How do you drive integrated marketing communications in large matrixed organizations?

How do you drive integrated marketing communications in large matrixed organizations?

November 10, 2019

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In a small organization, communications and marketing might be the same person or team. As a company grows marketing and advertising might reside under one leader, while communications reside under another leader. Communications might prioritize public policy, issue management, earned media and brand reputation. Marketing and advertising might be focused on brand awareness, sales revenue, customer relationship management, and conquest sales. How do you stay integrated when you’re matrixed differently and reside in different locations?

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How To Write Effective Creative Briefs. And Why It’s Important.

How To Write Effective Creative Briefs. And Why It’s Important.

October 30, 2019

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The Creative Brief is the blueprint of a marketing communications effort. It provides guidance and vision for all the disciplines required to construct a successful integrated campaign—Research, Strategy, Account Management, Creative, Media, Production, PR, Social, Search, and Experiential. Unfortunately, most briefs are poorly crafted, overly long and often ignored. An effective brief, by contrast, inspires collaborative excellence among all involved in the process. In an era when brands bring together multiple agencies to execute an integrated campaign, clear and effective Creative Briefs are more important than ever.

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Staying Social on Social Media with Really Good Content

Staying Social on Social Media with Really Good Content

October 22, 2019

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You need to market your products or services, so go start a Facebook page, right? It’s quick, it’s easy and more importantly, it’s free. But, it isn’t a good strategy. First, we must take a step back and understand the benefit really good content has in building your brand. Then we can identify new ways to efficiently distributing your content, which yes, will include social media. Social media changes daily. In order to keep up, you must understand which social channel is right for you to cultivate a relationship with your audience. For social media success, it’s quality over quantity. It’s also part of the larger strategy that starts with content.

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