WVU Marketing Communications Today
How to Monetize Your Personal Brand – Hugo Pérez Podcast

How to Monetize Your Personal Brand – Hugo Pérez Podcast

August 26, 2019

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The business world is adjusting to a new and growing distinguishing factor… the rise of the personal brand. Access to global audiences via social media has enabled individuals to market themselves like never before. But do I even have a story to tell? Yes, you do!

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You Can Be Fined By the FTC

You Can Be Fined By the FTC

August 20, 2019

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Well before the current frenzy over “tweets gone wild,” Joe Barnes walked into businesses, for-profits, and non-profits, and would ask: “What’s your social media policy?” The usual response was: We don’t have one, or “Go talk to marketing about that.”

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How Direct Marketing is Redefining Itself as a Digital Force – Susan Jones

How Direct Marketing is Redefining Itself as a Digital Force – Susan Jones

August 15, 2019

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The host is Cyndi Greenglass and the guest is author, professor, and consultant Susan Jones.

There is a continued move toward the integration of direct and digital marketing and the balance of online and offline media.  In this episode, we'll talk about trends in database marketing, and how a creative person can uniquely contribute to the use of insights from the database I also want to touch on the current climate regarding consumer privacy concerns. 

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B2B Marketing in 2019

B2B Marketing in 2019

August 12, 2019

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Everyone is advertising, so how do you cut through the clutter in the B2B space? In this podcast, Bill Jones will discuss challenges B2B marketers face and offer tactics to solve those challenges. He’ll also touch on key lead generation tools as well as strategies to measure the ROI of direct marketing strategies.

Concept Development, Strategy and Tactics in Integrated Marketing Communications (IMC)

Concept Development, Strategy and Tactics in Integrated Marketing Communications (IMC)

July 31, 2019

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Integrated Marketing Communications is a field that requires us to succeed in conceptual thinking and
strategy development. How does that lead us into campaign development in IMC615?

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Why Programmatic Media Use Takes Out Advertising Waste

Why Programmatic Media Use Takes Out Advertising Waste

July 24, 2019

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Why Tzeitel Haviland Makes Sense

"Tzeitel Haviland dives deep into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy."

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