WVU Marketing Communications Today
Turning Statistics Into a Story

Turning Statistics Into a Story

January 23, 2019

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Everyone has a story.  You just need to know where to look to find a good one. Today the news viewer is inundated with click-bait, push alerts, infographics, and snappy headlines. The challenge for journalists today is to engage viewers to watch, read, or listen to a story where they can spend more than 30-seconds digesting the information. In this podcast, we will hear how data gathering is used specifically with WBNS 10TV’s CrimeTracker 10 franchise. Our guest is morning news anchor, Angela An and our host is Cyndi Greenglass.

 

How A Crime Reporter Uses Data to Reveal the Truth

How A Crime Reporter Uses Data to Reveal the Truth

January 23, 2019

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Ohio Crime Tracker journalist, Angela An, reveals how data exposes real, and sometimes very different stories.  

Everyone has a story. You just need to know where to look to find a good one. Today the news viewer is inundated with click-bait, push alerts, infographics, and snappy headlines. The challenge for journalists today is to engage viewers to watch, read, or listen to a story where they can spend more than 30-seconds digesting the information. In this podcast, we will hear how data gathering is used specifically with WBNS 10TV’s CrimeTracker 10 franchise. Our guest is morning news anchor, Angela An and our host is Cyndi Greenglass.

More about Angela An

Weekday morning news anchor starting at 4:25 a.m. A 6-time Emmy award winning journalist and anchor with more than 20 years of experience in medium to major markets. A great story teller with international experience reporting and compelling live news reporting. Lead reporter for CrimeTracker 10 franchise focusing on crime trends and analysis. Recipient of several major awards including recognition from the National Academy of Television Arts and Sciences, Associated Press, Society of Professional Journalists, etc. 

Specialties: News anchor, live television host, producer, writer, crime analysis, professional emcee, strategic communicator, public relations, non-profit experience, corporate social media and responsibility.

 

Marketing in an Age of Disruption

Marketing in an Age of Disruption

January 2, 2019

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Our host for this episode of West Virginia University's Marketing Communications Today is Nathan Pieratt. His guest is Joseph Jaffe, CEO and Co-Founder of Evol8tion. Some of the topics they may be covering in this interview include: 

  • What is Survival Planning? Why do you believe everyone is in the survival business?
  • You mention 4 reasons why companies are “Built to Suck.” Can you list and describe them?
  • Why do companies struggle so much with the concept of “failure”?
  • A real interesting approach is this idea of embracing your heresy? What does this mean? Can you give some examples of “heresy marketing”?

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Collaborative Engagement Changes Consumer, Brands, and Channel Partners Strategies

Collaborative Engagement Changes Consumer, Brands, and Channel Partners Strategies

December 27, 2018

 In a very short period of time, the balance of power has shifted dramatically away from push communication strategy, and morphed into a collaborative engagement strategy between consumers, brands, and channel partners. So, in this new world, is there still a place for CRM (Customer Relationship Management) or the Experience Economy?

Why it Matters:

"We now live in a world where companies and brands no longer have control of marketing, advertising, or the conversation with their customers."

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The Evolution of Loyalty Programs as We Approach 2019

The Evolution of Loyalty Programs as We Approach 2019

December 11, 2018

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About our guest, Terri Burton:

Terri leads the content marketing team at Paytronix. A restaurant software veteran, Terri joined the company in March 2015 and was responsible for major account sales in the North East before moving over to marketing in the Spring of 2018.

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Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC)

Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC)

November 28, 2018

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Today host, Cyndi Greenglass welcomes Larry Stultz. Some of what they are covering in this episode includes defining what is “creativity” in advertising and marketing.

Are there any dependable creative thinking triggers and inspiration techniques?

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