West Virginia University’s WVUMCToday is the intersection of data-driven decision making and marketing practice.
There isn’t a single complete scientific model of persuasion. Most people, therefore, believe that persuasion is more an art than a science. In addition, most of our attempts to persuade are doomed to fail because the brains of your audience are wired to automatically reject messages that disrupt their attention.
In the years since the autism diagnosis rate has skyrocketed to breathtaking heights, the worlds of sports and autism have bonded for a strong, symbiotic relationship.
Our host for this episode of West Virginia University's Marketing Communications Today is Nathan Pieratt. His guest is Joseph Jaffe, CEO and Co-Founder of Evol8tion. Some of the topics they may be covering in this interview include:
A solid community marketing plan is an important tool for any marketer. It allows you to create a network of consumers that want to engage with your product and it organically exposes your brand in a way that feels authentic.
Twenty years ago, communications was a sub-category in PR. In the 1980s and 1990s, PR professionals spent their working hours on crisis communications, employee communications, shareholder communications, marketing communications, etc. These were targeted, specialized forms of PR.
