WVU Marketing Communications Today
Marketing in an Age of Disruption

Marketing in an Age of Disruption

January 2, 2019

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Our host for this episode of West Virginia University's Marketing Communications Today is Nathan Pieratt. His guest is Joseph Jaffe, CEO and Co-Founder of Evol8tion. Some of the topics they may be covering in this interview include: 

  • What is Survival Planning? Why do you believe everyone is in the survival business?
  • You mention 4 reasons why companies are “Built to Suck.” Can you list and describe them?
  • Why do companies struggle so much with the concept of “failure”?
  • A real interesting approach is this idea of embracing your heresy? What does this mean? Can you give some examples of “heresy marketing”?

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Collaborative Engagement Changes Consumer, Brands, and Channel Partners Strategies

Collaborative Engagement Changes Consumer, Brands, and Channel Partners Strategies

December 27, 2018

 In a very short period of time, the balance of power has shifted dramatically away from push communication strategy, and morphed into a collaborative engagement strategy between consumers, brands, and channel partners. So, in this new world, is there still a place for CRM (Customer Relationship Management) or the Experience Economy?

Why it Matters:

"We now live in a world where companies and brands no longer have control of marketing, advertising, or the conversation with their customers."

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The Evolution of Loyalty Programs as We Approach 2019

The Evolution of Loyalty Programs as We Approach 2019

December 11, 2018

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About our guest, Terri Burton:

Terri leads the content marketing team at Paytronix. A restaurant software veteran, Terri joined the company in March 2015 and was responsible for major account sales in the North East before moving over to marketing in the Spring of 2018.

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Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC)

Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC)

November 28, 2018

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Today host, Cyndi Greenglass welcomes Larry Stultz. Some of what they are covering in this episode includes defining what is “creativity” in advertising and marketing.

Are there any dependable creative thinking triggers and inspiration techniques?

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Corporations Die When They Don’t Listen to their Customers

Corporations Die When They Don’t Listen to their Customers

November 21, 2018

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The graveyard is littered with companies who have died when they were abandoned by their customers. This is what happens when you don’t listen to them, and you lose touch with what matters.

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Brands in Motion: How to Evolve Using a Value and Data-driven Approach

Brands in Motion: How to Evolve Using a Value and Data-driven Approach

November 6, 2018

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In this podcast, listeners will take away practical guidance on cultivating a unique brand identity in the modern landscape. Emphasizing the importance of being a brand "leader" instead of a "manager," Dan Hill, CEO of Hill impact, offers valuable tips to modern branding strategies using data-driven insights without losing sight of organizational value.

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