WVU Marketing Communications Today
LinkedIn In Higher Education

LinkedIn In Higher Education

May 7, 2019

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When it comes to social media strategy, LinkedIn is an afterthought at many colleges and universities because of its limited relevance with traditional college prospects. This is unfortunate because LinkedIn has tremendous potential to help institutions reach traditional prospect families, non-traditional and graduate school prospects, alumni, employer-partners, and others, while also strengthening the brand. One challenge is that the platform isn’t always intuitive and institutions need to approach LinkedIn very differently than they do other platforms. By doing so, however, they can get real results, while also positioning their students and alumni for success.  Read the rest of this entry »

Learn Modern Branding Strategies Using Data

Learn Modern Branding Strategies Using Data

May 1, 2019

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Listeners will take away practical guidance on cultivating a unique brand identity in the modern landscape. Dan Hill, CEO of Hill Impact, emphasizes the importance of being a brand "leader" instead of a manager. He offers valuable tips for modern branding strategies using data-driven insights without losing sight of organizational value.

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Why Leadership Isn’t a Skill, it’s a Process says Bryan Bennett

Why Leadership Isn’t a Skill, it’s a Process says Bryan Bennett

April 22, 2019

podcast-twitter-bennett.jpgThe one-size-fits-all approach to leadership development offered by other programs doesn’t consider an individual’s personality and capabilities. You can’t learn ‘skill x’ one day and expect to be a better leader the next. True leadership growth requires ongoing development and feedback.

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How to Maximize Your Ability to Persuade  

How to Maximize Your Ability to Persuade  

April 16, 2019

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There isn’t a single complete scientific model of persuasion. Most people, therefore, believe that persuasion is more an art than a science. In addition, most of our attempts to persuade are doomed to fail because the brains of your audience are wired to automatically reject messages that disrupt their attention.

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How do sports and autism play the right roles together?

How do sports and autism play the right roles together?

April 10, 2019

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In the years since the autism diagnosis rate has skyrocketed to breathtaking heights, the worlds of sports and autism have bonded for a strong, symbiotic relationship.

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How to Embrace Heresy Marketing - Jaffe and Pieratt Podcast

How to Embrace Heresy Marketing - Jaffe and Pieratt Podcast

April 3, 2019

podcast-jaffe1.pngOur host for this episode of West Virginia University's Marketing Communications Today is Nathan Pieratt. His guest is Joseph Jaffe, CEO and Co-Founder of Evol8tion. Some of the topics they may be covering in this interview include: 

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